What Better Way To Evaluate Your Advertising Effectiveness Than How Much Gross Revenues Increase!
So more than likely, your semi cash strapped small business and or service, already has some type of traditional, advertising and or promotional budget in place, correct? For sure.
But here’s the thing. Unlike the vast majority of your major competitors.
When you continuously spend outrageous sums of money, on those dismally performing, traditional ad and or promotional campaigns.
What proven metrics are you currently using, (and or planning on using),in order to accurately gauge your overall advertising effectiveness? Huh?
In other words, do you already have, certain metrics you realistic expect your advertising and or marketing dollars to accomplish?
Or do you merely plan on, continuously wasting a fortune, on advertising and or promotional strategies and or tactics, which clearly aren’t getting it done?
If you’re serious about moving ahead, with your advertising effectiveness metrics, then by all means, let’s get this party started.
One Of The Very Best Ways To Make Money On The Side Of Your Business And Or Service Is By Developing A Reliable Back End Income Producing Component!
Case in point. Let’s say your single location, retail jewelry stores ideal female customer, currently has a total lifetime customer value metric, of somewhere between $6,500- $11,000 dollars, over the next five to seven years.
Think about your monthly investment, where you spend at least $3,500-$5,000 dollars per month, on those outrageously expensive, dismally performing, local billboard ads.
You know the ones I’m referring to, right? They’re on the sides or tops of cabs, or on the sides of local buses etc.
And almost rarely, do any of your leads and eventual first time customers, come about, as a direct result of this outrageously expensive approach, correct?
You Should Definitely Be Testing Other Creative Ways To Make Money With Your Advertising And Or Promotional Strategies And Or Tactics!
Say for example: Instead of just constantly flushing, anywhere from $3,500- $5,000 dollars a month, down the toilet, on those dismally performing, local billboard ads.
What if you (at least) inexpensively tested, the following strategy first.And let the overall results, (or lack there of), guide you from there.
What if you contacted a local -retail- small business owner, who specialized in gifts for expecting mothers.
And the two of you agreed, to sponsor a monthly free drawing, where each month, an expectant mother to be, won a free baby shower kit! Say what? 😀
And you (behind the scenes), financed 80-100% of the initial upfront cost.
So the 1st grand prize winner, gets a $700 -$1,000 dollar in retail value, baby shower kit. 😀
Which means, you provide them with a credit of X, to the retail store, and they use the credit as they see fit.
But they are 100% responsible, for every nickel over X! Think about the social media explosion which will most definitely occur. 😀
Some Really Simple Advertising Ideas And Or Promotional Concepts Can Definitely Put And Keep You Ahead Of The Curve!
Of course each month, after the 1st, 2nd and 3rd grand prize winners, are announced, and posted to the retailers e-commerce site and or state of the art WordPress blog etc.
And all the VIP opt in email/mobile marketing subscribers are notified.Every one else, will still receive, at least two really cool secondary prizes valued at X.
1.) First: Every month, all the runner ups will automatically receive an extremely time sensitive, market tested offer from the retailer.
Where they can save X, simply by purchasing whatever, before a specific date.
2.) Second: Next, your retail jewelry store will also allow all the runner ups, (for an extremely limited time of course! 😀 )
They will be able to purchase, a pair of your extremely eye catching earrings, and save 15 (or X% ) off!’
However, simply for joining your VIP opt in email/mobile marketing list. And bringing a guest with them to your store,(whose at least 18), before the expiration date on, one of your best market tested offers expires.
They can purchase any one pair of extremely eye catching earrings, for your actual cost, up to $500 (or X dollars) a pair! Say what? That’s correct! 😀
How Much Do Yo Think Your overall Advertising Effectiveness Will Have Improved In Just 12 Months!
What overall affect, do you think, this long term marketing strategy will have, on either your, and or your main competitors bottom line? You so got that right. 😀
When 12- 18 months from now, a ton of local, highly influential women, are walking around, showcasing, some of your most eye catching earrings, necklaces and or bracelets.
And they saved anywhere from 20-70% off! 😀 Do think they’ll be constantly posting on their social media accounts? Hmm…?
And what about when they’re at work, and or their own place of business.
And or socializing with other local men & women of influence.
Do think they’ll have anything new to share, with their closest girlfriends, in laws, co- workers, employees and or colleagues? For sure.
Are You Truly Starting To Appreciate All Of The Potential Untapped Marketing Leverage They’re Probably Sitting On!
And what about during the major holiday season, when they’re visiting and socializing with really close friends & family members and or in laws. 😀
Are you starting to better appreciate, how the overall advertising effectiveness of your promotional dollars, can definitely be improved? Say yes! Great!
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
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