What All Savvy Entrepreneurs Definitely Need To Know And Understand About Building Relationships With Customers!
So what type (if any), kind of paid advertising, does your semi cash strapped small business and or service currently do?
Are you really deep into, the outrageously expensive, dismally performing, traditional advertising and or promotional campaigns?
Lets hope not. On the other hand, whatever type of promotions you’re into.
Hopefully you do understand, while it critically important, to your long term success.
You have to (not only start), but constantly be building relationships with customers, patients and or clients, correct?
And when and as you do, you’l begin to notice, your ongoing marketing and promotional cost, will definitely start to go down.
Dramatically in some cases. But in any event, clearly noticeably measurable in others.The remainder of this particular post and subsequent series,will (hopefully) open your eyes, to what typically happens, once you start retaining more and more customer and or client loyalty.
So Have You Ever really Stopped To Consider Why Building Relationships With Customers Is So Critically Important To Your Long Term Future!
First of all, think about how most semi cash strapped small business owners and or service providers, typically go about initially building and growing their companies.
Sadly, most of them, (with a few exceptions), initially start out, trying to use outrageously expensive, dismally performing, traditional advertising and or promotional methods, correct?
And a few exceptions, are actually able to hit the ground running and avoid this all too common pitfall.
An Extremely Profitable Marketing Funnel Will Definitely Be Built Off Long Term Customer Or Client Loyalty!
Case in point. Let’s say (you either) run a local bar & grille and or you co- own a retail jewelry store.
Being the owner of the bar & grille, you definitely want to, as inexpensively as possible, not only constantly create and or generate some positive word of mouth or mouse buzz.
But does so in way, in which your extremely loyal customers, enthusiastically help your message go viral. Without relying on outrageously expensive methods in order to do so.
And since you’ve got a fairly robust advertising budget, you’re going to at least inexpensively text, some non traditional marketing alternatives.
You Can Definitely Make A Big Splash Using Customized Direct Marketing Strategies And Or Tactics!
For ex; since like most of your major competitors. You also rely on attracting as many as possible, local women into your establishment.
Because by default, they will also attract other local women, who will also buy premium drinks and eat etc. Right?
And of course, as the word quickly spreads, both on and off of social media, about this new hot spot, which is over run with attractive women.
It will be less than a nano second or two, before ton of guys will start frequenting the place as well. Correct? 😀 Absolutely.
This Is What Makes Building Relationships With Customers So Potentially Profitable!
So here’s one of the most inexpensive ways, you initially go about building and or constantly generating, some positive word of mouth buzz.
Every female customer, who purchases a premium beverage of any kind, they automatically get to spin the roulette wheel, which is mounted on the side wall next to the bar.
And each slot has a number, and the numbers will be related to various prizes.And some of the really cool prizes include, things like a free slice of pizza.
Another free premium beverage. Or 50 (or X% off) a pitcher of premium beer or 50 (or X% off) 25-50 buffalo wings etc.
Your Sales Proven Sales Funnel Can Definitely Be The Back End For Another Non Directly Competing Vendors Marketing Promotions!
For just a second, think about what will definitely start happening, once a few local women, win 50% off on an order of tasty buffalo wings.
You know they’ll definitely post pictures and videos all over social media, correct? For sure. And they’ll definitely constantly text and call, their closet girlfriends, in laws and or co-workers, practically begging them to join them asap!
To help enjoy those extremely tasty wings. 😀 On the flip side, let’s say you’re the co-owner a local retail jewelry store.
And you definitely want indirect access, to these local ladies,(and their) professional and personal inner circles, without having to constantly spend outrageous sums of money, on dismally performing, traditional advertising and or promotional campaigns.
This Is How And Where Understanding The Lifetime Value Of A Customer Concept Is So Critically Important!
Since ideal female female customer, has a total lifetime customer value metric of, somewhere between $6,500- $11,000 dollars, over the next five to seven year period.
This being the case, your retail jewelry business advertising and or promotional budget, has plenty of room, for marketing creativity, correct? 😀
So because you definitely want to create, generate and maintain maximum marketing leverage, for literally pennies on the dollar.
Initially, you allow both the owners of the bar & grille and the employees. Especially the female waitresses and bartenders, to each purchase some really nice earrings, up to $450 dollars a pair, at your actual hard cost.
And if need be, you’ll gladly extend some incredibly favorable terms. For obvious reasons. 😀
Creating Some Positive Word Of Mouth Or Mouse Buzz It’s Really Hard When You’re Creative!
Here’s the two creative ways, your rather robust advertising/marketing budget, can really help the bar and grille owners, better appreciating why, building relationships with customers, definitely him them build long term customer loyatly.
First of all, one of the prizes on the wheel, will be a beautiful pair of women-s diamond studded earrings.Say what?
And instead of the ladies paying the normal retail rate of $275 dollars.As long as they join the retail jewelers VIP opt in email/mobile marketing list.
Don’t Be Hesitate Or Afraid To Form Some Mutually Beneficial Strategic Alliances!
They get them for the retailers actual hard cost of $129 dollars. Or if they prefer not to join the jewelers opt in email list, they still save 30% off.
In the interest of both space and time, you’re going to discover the secret marketing strategies in part two. Okay?
For now, hopefully you can much better appreciate why and how building relationships with customers of any kind, definitely gives your business and or service a decided edge. Don’t you agree? See you in just a little bit in part two.
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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