Wanna Know How To Use Your Direct Marketing Campaigns To Previously Hidden Customers!
(For Literally Pennies On The Dollar!)
Have noticed both the effort, setup time involved, and let’s not forget, the finances involved, when it comes effectively using social media in general, and Facebook and twitter in particular.
Yea, it’s time consuming and resource intense to say the least. You need likes, shares and tons of continuous, targeted exposure, right? No doubt. On the other hand. Have you also taken notice to, ‘what’ tends to happen over and over, whenever you or your major competitors, effectively utilize, some proven direct marketing strategies and or campaigns.
Typically for a fraction of the traditional, upfront out of pocket cost, your customized, direct marketing strategies or tactics. Can not only put you or your major competitors, directly in contact with your ideal prospects. But by extension, indirectly to both their professional and inner circles as well.
In a way your all too typical, outrageously expensive, ad or promotional campaign never will. As you’re about to discover.
This Is Probably Why You Definitely Want To Embrace Some Proven Direct Marketing Strategies Or Tactics!
This may seem or sound a bit odd on the surface. But did you know or realize, the accessories, avid golfers spend big money on. Annually, you’re easily talking billions of dollars. And the trend is still headed north.
Of course, right about now, you’re literally scratching your head, (and probably) wondering out loud. “What’ the heck, any of this has to with, your upscale, designer retail jewelry business, consistently earning a huge, front and or back end profit, correct? Fair enough. And it’s certainly not hard to figure.Huh?
Think of the potential gross profits, from this particular perspective. If an avid golfing fan, is more than willing, to invest big money, in high end golf clubs, which typically retail for at least $600 dollars a set. Or more.
And the fancy foot wear, which can easily retail for at least $299-$350 dollars a pair.Say what? And memberships to private country clubs. Which can easily cost, somewhere between $6,500- $17,500 dollars per year or more.Say what? That’s correct?
And they invest another fortune, in private golf lessons.Which can typically start at $75- $750 dollars per hour or session.Plus, they also invest a ton of additional money, in training DVD’s etc.
You add all of this up. And (hopefully!), it becomes totally obvious, golf enthusiasts, have tons of discretionary money, to spend. Do they not? You bet.
Stop Trying To Create Buying Frenzies And Start Looking For The Right Ones To Ride!
Which (hopefully) brings us full circle. So imagine your single location, designer, retail jewelry store. And since you already know, your ideal male customer, between the ages of 25- 65, has a total lifetime customer value metric, of somewhere between $2,500- $17,500 dollars.
Over any five to seven year period. Say what? Remember, you or your major competitors, are pro-actively targeting, men who absolutely love golf. Especially, high income earning professional men, who are either happily married.And or have a live in significant other.
So here’s the JV (joint venture) arrangement, you propose, with the owner(s), of a few, local, independently owned, non franchised sporting goods stores. Your first promotion, will revolve around Valentines Day. Say what?
It doesn’t matter,if the men customers are already on the sporting goods store owner(s), opt in email/mobile marketing list.Or their offline, snail mail -post card-list.
Or the male customers, who get on the sporting goods owner-s list, when they enter, their free drawing, for a chance to win, a free pair of Calloway Golf Clubs. Which normally retail for at last $600 dollars.
Plus, one pair of high end golf shoes, which normally retail for anywhere between $299- $350 dollars. For a combined perceived value of $950 dollars.
Of course only one grand prize winner per month. Can win, right?
Let Your Market Driven Word Of Mouth And Mouse Promotions Do The Most Heavy Lifting!
Case in point. Remember.Even though you’re definitely, targeting the enthusiastic male golfers.Who hopefully are professional men. Don’t forget about or neglect, the lady female golf enthusiasts, in your local market either.Huh?
Because they invest a ton of money too, in golf and golf related accessories.This being the case. The sporting goods store owner(s), will also have a separate, monthly free drawing, for the their lady customers. Giving away the exact same prizes, for the ladies. Say what?
But with a slight marketing twist or two of course. On the ladies side, in order to fuel their word of mouth and mouse buzz.
Each month, two ladies will be co- grand prize winners. Say what? Think about the social media frenzy, this particular marketing strategy will have, on the sporting goods stores bottom line.
And all the lady golfers, who will definitely wanna check the place out, or re-check the place out asap. Correct? Wouldn’t you, if you were a lady into golf?
In part two, since the basic marketing foundation has been laid. You’ll discover what most certainly comes next. Okay? For now, hopefully you can, or you’re starting to appreciate, how and why, the right type of direct marketing strategies or tactics. Can and will increase your bottom line. Don’t you agree?
What The Heck Are You Waiting For Start Implementing Your Free Drawing Strategy Right Now!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
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