Wanna Know How To Take Your Mini Profit Centers To The Very Next Level Or Two? Part Two
On the initial surface it may not be so obvious that your business or service has some previously untapped mini profit centers just waiting to be discovered.
Especially when you’re totally convinced you’re doing or have done practically everything you can think of. But once you or your major competitors take a step back. You’ll start to see where there are literally tons of little strategic marketing or promotional tweaks you can make here and there.
And given a sufficient amount of time and A/B split testing and monitoring. You’ll not only be or quickly become pleasantly surprised entrepreneur. But your bottom line will start showing signs of gradually improving.
Are those the type of results you can live with?
So Who Else Is Definitely Up For Implementing Some Type Of Smart Marketing Strategies Or Tactics?
This is really good to hear. So quickly picking up where part one left off. Even though you’re the PR (Public Relations) manager or senior marketing director for a single location, non franchised retail appliance center.
And even though for the least 36 months or more, your company has invested in those outrageously expensive, dismally performing local billboard ad campaigns. (Here’s a look at your math over the last 36 months for your billboard ad costs alone. 36 x $40,000 dollars a month = ? I’d say way too much for the overall dismal bankable results this strategy generates.)
On the other hand entrepreneur. Let’s allocate initially maybe 25% of your monthly amount. And do a strategic side by side A/B split test using some “so called” non traditional lead generation strategies and tactics. And see which if either ultimately proves to be far more profitable on the initial front and back end of you or your major competitors sales funnel.
Entrepreneur You Definitely Don’t Need To Event Situations! (Instead Leverage The Previously Untapped Ones You Already Have!)
Case in point. Every time your professionally trained crew makes or is scheduled to make a delivery an apartment complex or a condo or townhouse complex. Especially in the more affluent areas of town.
Your crew or the manager(s) of the store call or text ahead to find out “how” many maintenance people are currently employed full or part time. As well as “how” many many property management personnel are currently employed there full or part as well.
Here’s why. Let’s say altogether for every delivery you or your major competitors make throughout the entire city over the course of a year. You’re roughly talking about 2,500 different men & women. Say what? And of course they each easily know at least 25 other locals, do they not? Which means 2,500 x 25 = a staggering 62,500.
And typically 30% of them are primed to become you or your major competitors customers within 30 days or less. Just depending “what” type of market tested, extremely time sensitive offer(s) you or your major competitors make. (62,500 x .30% = 18,750 customers who each spend at least $375 dollars apiece. Somebody just grossed on the initial front end only an impressive $7,031,250 dollars. Say what?
(Okay if those numbers are just too pie in the sky for you. Would 10% of that gross figure work for you?)
Make Sure You Understand The Overall Concepts! (And You’re Not Getting Overly Caught Up In The Math!)
By now at least some o you should definitely know the drill. Huh? Each maintenance worker or property management employee will be given an extremely time sensitive, two sided gift certificate. Side (A.) will invite the recipient to to join you or your major competitors opt in email list.
In order to enter your monthly free drawing. Where each month your 1st grand prize winner wins a state of the art 65 inch flat screen TV. With all the latest bells and whistles.
And three monthly second grand prize winners automatically win top of the line, state of the art tablets. Which is an x dollar value. Needless to say your opt in email list should steadily grow, don’t you agree?
And of course side (B.) invites them to you or your major competitors store. Before the ten or X day expiration date window expires. If they (for whatever reasons) decide to come alone. They only save 10% off up to $150 dollars.
However, simply for dragging a friend with them whose at least 18, before the expiration date window expires. They automatically save 40% off up to $1,500 dollars.
And as long as their guest also joins you or your major competitors list before they leave your store. They also automatically 30% off up to $1,000 or X amount of dollars.
Are your creative marketing juices starting to flow? And if so, are you starting to appreciate “how” you or your major competitors can strategically tap into some previously ignored mini profit centers for literally pennies on the dollar? Say yes.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
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