Now that you’ve taken all this effort to start your business or service. You’ve run more than your fair share of paid ads, correct? And you’ve got or are in the process of having your state of the art WordPress website or blog built.
And you’re posting fresh, relevant content of some kind to your blog at least once a week to begin with. and you’re looking into some potential guest blogging and guest podcasting opportunities when and wherever possible, right? Wanna know how to scale your business or service using various forms of strategic marketing leverage of some kind?
Then turn the page and let’s have a closer look.
This Is Why Strategically Growing Your Business Or Service Is Almost Inevitable When You Consistently Do Certain Things In A Proven Way!
If you’ve been reading this particular blog for any length of time. You already know my well worn advice towards trying to initially build and strategically grow (scale) your business or service only using various social media platforms. or strictly off using paid ads on the various social media platforms.
Entrepreneur for the GA zillionth time. This is a major mistake for a ton of pretty straight forward reason. First and foremost you and I don’t own nor legally control any of these behemoth platforms, right?
So you/we are glorified tenants (with questionable temporary leases) at best. And the Mark Zuckerberg’s (Facebook creator) and Reid Hoffman (one of the co- creators of Linkedin.com) are legal landlords.
And “if’ for any number of reasons they or whoever currently decides something you did whether on purpose or not violates one of their companies policies. Guess what entrepreneur? Your account may be temporarily or permanently shut down. Huh? It happens far more than you may think or currently realize.
In fact in the time you invest in reading this fairly short blog post. Somewhere in the world. Another aspiring entrepreneur will either have their account temporarily or permanently shut down. Or they’ll have their ad rejected yet again.
But This Doesn’t Automatically Mean You Can’t Or Shouldn’t Strategically Leverage The Enormous Exposure Generating Possibilities Of Social Media Marketing!
Case in point. Some of you already know marketing expert rock star Mitchell Slater of slater Strategies fame. And podcast host of “Finally, Marketing That Works Podcast.” (See the screenshot image of me appearing as a guest on his show.)
This time you and I are strategically leveraging the enormous reach of social media. Now you and I or your major competitors are systematically generating likes, retweets and shares off one piece of content over multiple social media platforms. This proven process is called marketing leverage, right?
Only it’s not a house of cards even if it all suddenly goes south in a major way. Huh? Because we’re not attempting to do it on our own social media accounts.
Entrepreneur there’s a huge and potentially devastating difference between you and I investing the time, money and effort into building 200 thousand followers on Instagram and another 73,379 followers on twitter.
And suddenly have both accounts be temporarily or permanently shutdown. Say what? Versus you and I simply leveraging another aspiring entrepreneurs various social media accounts. Hopefully you can truly appreciate the subtle, yet real distinct differences, correct?
Have a look at a recent email message Stella Mejia, his (OC) Operations Coordinator recently send me. She basically sent me the links to the 41 second trailer of my guest appearance on his podcast.
And the links are to some of their social media accounts it was published on.
Entrepreneur Keep Systematically Building Your Bead Crumbs Of Social Proof! (Because Over Time The All Definitely Ad Up In A Positive Way!))
Those links are just the teaser trailers. As soon as i receive the link to the entire podcast replay. At least three things systematically happen:
1.) First: I will immediate post the link and image on the designated page on my blog. so as both new and returning visitors clink on the tab of my blogs navigational menu. They will see all of my current and past guest podcast appearance links.
2.) Second: I will frequently reference and link to my various guest podcast appearances in future blog posts.
3.) Third: I will send my steadily growing list of opt in email subscribers, both previously unscheduled “broadcast” emails.
Plus add the link(s) of guest podcast appearances into my pre-written autoresponder sequences as well.
4.) Fourth: Rinse and repeat #’s 2 & 3.
Just Don’t Make Any Type Of Social Media Marketing Your Primary Source For Marketing Or Promoting To Your Target Audience!
Here’s a few screenshots of some of the links to the teaser trailers Mitchell’s marketing service has recently posted of my guest podcast appearance.
Just click the image above in order to hear the entire 41 second teaser trailer. Or simply click the high lighted text in the last sentence.
In any event. Hopefully you now have a much better idea how to scale your business or service using strategic marketing leverage. Don’t you agree?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.