(So You’re Not totally At The Mercy Of What Others Do Or Don’t Do!)
I’m sure you don’t have a problem with discovering how to reduce risk, am I correct? (Just between you and me. I figured that would be the case. 😎 Now that you’ve help verify and establish this critically important fact.
Let’s dive a little deeper. And see if you or your major competitors are actually on track or not. Fair enough? And more than likely entrepreneur. You’re just a few consistent, minor tweaks away from being able to affect the positive change you want.
Entrepreneur can you live with such looming previously untapped marketing/promotional opportunities? If so please turn the page and let’s get started already…..
So What Proven Steps Are You Constantly Implementing In Order To Help You Reduce Risk In Your Business Or Service?
I sincerely hope you’re not like countless aspiring entrepreneurs. Who are daily seduced by the alure of heavily promoting via social media? As if they (or you!) Know for an unspoken fact.
Your accounts can’t be temporarily or permanently shutdown. (Guess again if you falsely believe this to be the case.) but even if it isn’t. You’re still limited by ‘how” free/organic reach your social media posts can generate, are you not?
On the other hand ladies & gentlemen. The moment you start strategically building your very own opt in email list. (Using a reputable, free or paid email service provider of your choice.)
That’s the precise moment you or your major competitors start systematically reducing your overall risk.
Wanna Know How To Attract New Customers For Literally Pennies On The Dollar?
Obviously it definitely helps when you or your major competitors have a realistic idea. Of what the total lifetime customer value metrics of your ideal customer is.
Because once or as soon as you or your major competitors know and understand this critically important concept. You now have a realistic idea of “what” you can actually afford to invest on or offline.
In order to generate that all important first time customer. (Or what you can really afford to invest to re-activate an ex customer of yours. Or to help one of your top JV (Joint Venture) or top cross promotional partners re-activate a percentage of their ex customers.
And that one strategy alone can be or become a mega goldmine. Because every retailer at some point has inactive customers. And the average retailer probably doesn’t have any type of reliable strategy for systematically re-activating inactive customers.
Or leveraging their customers by ethically bribing them to come to your JV partners store/showroom. And drag a friend with them whose at least 18. And they receive some type of ethical bribe from both of you. This way they constantly yap it up. On and off of social media about both businesses. 😀
The More You Or Your Major Competitors Compel Your Best Prospects And Customers To Help Spread The Word! (The Less You’ll Constantly Have To Spend On Potentially Expensive Customer Acquisition!)
Strictly for hypothetical marketing illustration purposes only. Let’s say you or your major competitors have your own opt in email list of 1,000 subscribers.
You send an email and 30% initially open it. (1,000 x .30% = 300.) Which means the remaining 70% or 700 subscribers didn’t. (Good ole A/B split testing to the rescue.)
Now you simply change your subject line. And leave a majority of the original body copy the same.
Immediately remail the remaining 700 or X number of subscribers. And another 30 or X% open email message number two. So 210 or 30% of the remaining 700 subscribers open it. (700 x .30% = 210.)
And between the 510 (300 + 210) subscribers who opened both emails. 17 or X% clicked through and bought your product or service worth $67 or X amount of dollars. Which means you or your major competitors grossed $3,417 dollars. (On the initial front end only.)
Entrepreneur Are You Really Starting To appreciate How Inexpensively Your Long Term Gross Profits Can And Definitely Do Add Up?
(510 X .17% sales conversion rate = 51 sales @ X. (51 X $67 dollars equals an initial front end gross profit of $3,417 dollars. ) And let’s further state you or your major competitors ethically bribed an additional 30% of the 51 customers.
To drag a friend with them whose at least 18. ( 51 X .30% = 15.30. Or 15 additional customers as a practical matter. And those 15 or X number of inexpensively generated customers each spent an additional $45 or X number of dollars each. Now you or your major competitors grossed an additional $675 dollars. (15 X $45 dollars spent each equals an additional $675 dollars.)
Perhaps even more if your front end customers each spend $97 dollars apiece or more. 😀 And the additional customers spent a little more as well.
Are starting to better appreciate how to reduce risk and steadily gain more control? I sincerely hope so.
Are You Starting To Appreciate How Those Small But Consistent Incremental Gross Front Or Long Term Back End Profits! (Quickly Add Up?)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
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And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.