Wanna Know Hot Really Drive Sales In Retail?
(Even When Your Major Competitors Have Much Bigger Traditional Advertising Budgets!)
Basically it’s crunch time. Which means if you don’t figure out how to drive sales in retail. You’ll surely end up in a price war race to the bottom.
And rest assured your major competitors with the much deeper pockets. They’ll gladly help you burn through whatever your current ad/promotion budget is.
Knowing or pretty darn sure in the end. They’ll be the last or one of the very few still standing. Let’s face the brutally hard facts here. Under no circumstances whatsoever.
Should you and I be attempting to go head to head with our major competitors. Agreed? Besides as you or you major competitors are about to discover. There’s so much untapped marketing creativity available to you. Then you probably realize or are currently benefiting from. Have a closer look and you be the ultimate judge. Fair enough?
How About Some Simple Guerrilla Marketing Ideas For Small Businesses To Embrace!
Sadly far too many aspiring business owners or service providers go about being an island. Huh? You know. For some odd reason(s) they are totally convinced and obsessed with trying to accomplish every single business goal they have.
Strictly relying, (initially anyway!) On their own this and that. Word to the wise. This is definitely not the way to go. But it also quickly leads to financial and emotional burnout. Way too much stress. And ultimately you’ll either constantly be working way too hard.
And not consistently earning anywhere near as much as you can or truly deserve. And your current or future customer/client base will ultimately suffer too? Say what?
Primarily because your business or service is nowhere near as efficient as it could or definitely should be. And if you and I or your major competitors aren’t consistently performing, at or near maximum financial capacity. Guess what?
You can’t or won’t get or remain cutting edge. Huh? Because you won’t be able to constantly invest in the latest cutting edge technology. Nor will you be able to attract and retain the best talent. Ouch.
There Are Definitely Some Really Cool Guerrilla Marketing Ideas For Small Businesses To At Least Be Strategically A/B Split Testing!
Here’s an incredibly simple example. Strictly for hypothetically marketing illustration purposes only. But it should hopefully illustrate. How you or your major competitors strategically and systematically benefit from the strategies incredible marketing versatility.
So let’s initially look at the long term marketing flexibility of this particular strategy from your view point. Then you can switch sides. And come at things from an entirely different marketing/promotional perspective. Okay? (Thanks for the marketing latitude.)
Say you’re the or one of the sole owners of an incredibly popular. Single location, non franchised gourmet coffee shop. (Of course you sell other extremely great tasting exotic beverages. Like gourmet cocoas, ice teas and great tasting lemonades etc.
But without a doubt. Your gourmet coffees always seem to be a hit with at least 97% of the locals who get exposed to it. This being the case. One of your top female sales reps.
Visits an extremely popular, single location women-s clothing and accessories store. And she’s given $500 or X amount of dollars to invest in start building and nurturing an ongoing relationship with both the owner(s) and current and future staff members etc.
Proof Positive The Right Customized Customer Retention Tools Can And Definitely Will Make All The Difference!
Investing $500- $1,000 , (or a fairly impressive amount of) dollars within a 30-60 day period. Wil definitely get the owner(s) and staffs attention. Right? This being the case. Your female sales rep. Now pops the so called “magic” question. Huh? Which is. “Is it okay to periodically refer you new business?”
And statistically speaking. On average anywhere from 95-98% of the time. As long as you or your major competitors pose that incredibly simple question to both your vendors or suppliers.
Whom you already have some type of established relationship with. You’ll get an emphatic yes to your question. And your immediate follow up question is. And by the same token. “As long as it doesn’t take from or interfere with anything you currently have going on.
Or will have going on in the not so distant future. Are you okay with periodically doing the same?” More than likely you’ll get another emphatic yes to your follow up question. At least 95-98% of the time. (Try it and see for yourself!)
Basically what you or your major competitors initially offer is the following.
Watch How These Incredibly Simple Customer Retention Tips Help Separate You From Your Major Competitors!
Since both the owner(s) and all of heir key staff know your female sales rep works for your gourmet coffee shop located just two suites down in the exact same mini strip mall.
You find out “how” many of them love gourmet coffee. Because in all likelihood at least some of them. The owner(s) included have purchased something from you or your major competitors.
In any event. You provide six or X number of free, Xtra large “Big Gulp” plastic mugs. And now going forward. Every time any of them bring the “Big Gulp” mug with them to your shop. Now they only pay $.99 cents per cup instead of the usual retail rates of $5.79 or X per cup.
This should get and keep them constantly singing you or your major competitors praises. Both on and off of social media. Don’t you agree?
Are You Starting To Better Appreciate Why Some Form Of Effective Retention Strategies Is Definitely The Name Of The Game?
But here’s part two of your long term marketing strategy. You find out what two days are traditionally their slowest day(s) of the season or year. And guess what? On those two days.
You agree to set up a make shift table inside their store. And serve their best customers, free gourmet coffee and cocoa during the brutally cold winter months.
And some of your extremely great tasting ice tea or lemonade during the brutally hot summer months. Say what? And of course you give each customer one of your Xtra large “Big Gulp” plastic cups. And let them know to simply bringing them to your store.
And from now on. They only pay $.99 cents or X per cup. Instead of the usual retail price of $5.79 per cup or X. So you know going forward. As these local ladies get back to either their jobs or their own place of business.
They’ll be eagerly spreading the word both on and off of some media. Right? No doubt. So even though some of your major competitors are constantly wasting a ton of money. On those outrageously expensive,, dismally performing traditional ad or promotional campaigns.
Are you definitely starting to better appreciate “how to” really drive sales in retail? Even when of if your major competitors have much larger traditional ad budgets.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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