Wanna Know How To Get The Word Out Without Risking A Fortune? Part Two
Now that you’ve had a chance to read and hopefully re-read part one of this ongoing series. Both you or your major competitors should have a much better idea of how to get the word out about your awesome products or services without constantly risking a fortune, right?
This is really good to hear. Because sadly far too many profit seeking entrepreneurs initially try to go the outrageously expensive traditional advertising or promotional route.
And rest assured (provided!) you or your major competitors have extremely deep pockets and tons of advertising patience. Given both enough time and money you can drill your message into the general publics head. (Word to the wise entrepreneur, this traditional approach is outrageously expensive.)
But once the traditional/advertising marketing smoke finally clears. More than likely you will have discovered this dismally performing approach has done little more than consistently drained your bank account. So when this all too common outcome hanging in the balance.
It’s best you at least inexpensively test some sort of non traditional marketing alternatives, don’t you agree?
So How Can You Or Your Major Competitors Consistently Attract New Customers For Literally Pennies On The Dollar?
Entrepreneur (in the making!) you or your major competitors can either decide to go the outrageously expensive traditional route. And ultimately end up incredibly frustrated and probably on the verge of going broke.
Or you can strategically A/B split test some fairly inexpensive, non traditional lead generation strategies and tactics. And “if” nothing else start consistently generating some semi qualified leads and first time customers. A certain percentage of whom develop into long term repeat customers. Who typically consistently do at least three of the following things.
1.) First: Become a reliable long term repeat customer. Who typically will be a reliable repeat customer for the next five to seven year period. Based on your ideal customers total lifetime customer value metrics.
2.) Second: They’ll usually not only join you or your major competitors main opt in email list. But the vast majority of them will remain active subscribers for literally year and years to come.
And this is potential huge because now you or your major competitors no longer have to waste a fortune on non targeted, mass marketing campaigns.
3.) Three: A certain percentage of your ideal customers will become positive word of mouth and mouse goodwill ambassadors. Who will enthusiastically help build your brand both on and off of social media.
Entrepreneur Think About How Potentially Profitable All Of This Additional Free Word Of Mouth And Mouse Buzz Could Ultimately Turn Out To Be Worth!
Case in point. Let’s say you or your major competitors make a local delivery to an affluent area. And your customer spend between $5,000 -$7,500 dollars. Clearly they know at least 25 or X number of local individuals. Some of whom live in their immediate neighborhood who have similar incomes and discretionary income to spend as well, right?
And rather than having to spend, (more like waste!) another $40,000 – $50,000 dollars a month or local prime time radio or TV ads desperately trying to find them.
Instead you or your major competitors strategically leverage your current customer base. Some of whom not only be extremely proactive on social media. But maybe they either run their own business or service. Or they manage a very successful business or service. In which they’re constantly coming in direct or indirect contact with your ideal customer.
Let’s say they’re a local husband and wife architect firm which sells plans for upscale single family homes which typically start around $500,000 – $750,000 dollars.
And of course their current upscale single family home appraises for $700,000 dollars. You or your major competitors offer to help them redecorate their entire home top to bottom. And the final retail price is $43,000 dollars.
But yo gladly sell everything to them for your actual hard cost of just $27,000 dollars or X. Say what? So you know they’ll be constantly bragging to friends, colleagues, current and future neighbors, besties, in laws, CPA’s (Certified Public Accountants), attorneys and siblings etc.
Over the long term “what” do you think this type of powerful word of mouth and mouse endorsement is worth?
Sure Traditional Advertising Or Promoting Is A Viable Option When You Or Your Major Competitors Have Extremely Deep Pockets!
And let’s say you or your major competitors discover the husband is a huge NFL (National Football League) fanatical. And his favorite team is Pittsburgh Steelers.
You allow him to purchase a state of the art 75 inch flat screen TV which was recently repossessed not even 30 days ago. Which means you or your major competitors can’t resell it for it’s usual retail price of $1,475. Plus applicable taxes and fees etc.
Instead you not only gladly sell it to him at your actual hard cost of $800 dollars or X. But you also send the happy couple a nice $150 dollar gift certificate to one of your areas top local restaurants for their wedding anniversary. Say what? But you also totally surprise the husband with an authentic Pittsburgh Steelers jersey.
Yea the ones that easily cost anywhere from $175 – $350 dollars. Plus an authentic Steelers hat too. Entrepreneur can you say positive word of mouth tsunami? Can you now better appreciate how to get the word out without constantly risking a fortune?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
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