(Just Like The Ultimate Insiders Do!)
So “who” doesn’t want business constantly coming to them 24/7? Just between you and me where do I sign up? And let’s agree there is no so called “secret,” right? But still in all. You definitely wanna know how to get business to come to you as often as possible, correct? (I’ll let you in on a little ultimate insider tip.)
The key is to find out “what” your ideal target audience wants. (Notice I didn’t say needs, right?) Because you and I don’t necessarily need a two million dollar beach house with state of the art amenities. Instead, it’s more of a desire on your/our part, correct?
You learn “how to” effectively attack that big neon sign every human being currently walking the planet wears. Which says “what’s in it for me?” And do so via laser targeted ethical bribes.
And watch what starts to systematically happen to you or your major competitors bottom line. Entrepreneur are you up for this type of evergreen challenge or not?
Systematically Purchasing Assets Or Resources To Aid You In The Long Run Definitely Makes The Most Sense! (Don’t You Agree?)
Let’s face it already ladies & gents. People (aka) your ideal tribe definitely want “what’ they want. Not “what” you and I may be trying to sell or market to them. So one of your very first and critically important assignments is to “discover” as quickly and thoroughly as possible.
Usually through some inexpensively A/B split testing. What they truly want. And then be brutally honest in your professional assessment. As to whether your products or services or your best JV (Joint Venture) revenue share arrangements recommendations can and do consistently over deliver.
Entrepreneur take the following hypothetical marketing examples. (Which is strictly for marketing illustration purposes only. Yea right.) So these two sisters own and operate this non franchised, single location photography studio.
And they’re basically getting by. But their annual gross incomes after deducting every conceivable cost, fee and tax in the book. Is nothing to write home about just yet. (But please do stay tuned.)
And to date they’re far from any so called marketing geniuses. But located just two doors down in the mini strip mall they’ve ben in since they originally started their business.
Is a single location, non franchised, husband & wife retail jewelry business owner. Who for lack of better words. They definitely seem to know “how to get business” to come to them 24/7. Because local men & women are constantly coming and going from their shop.
So How About You Consistently Doing It What It Definitely Takes To Make Your Business Or Service At Least 25% More Attractive!
So one day the wife of the retail jewelry owner business walks into the these two sisters photography studio. And she wants to purchase the most expensive portrait package these two sisters currently offer.
Which is basically X number of extremely high quality photos for for just under $5,000 dollars. (Actually it’s $4,997 to be exact.) And since the sisters rarely sell this extremely high end packages. They’re very eager to negotiate some type of revenue in order to close the sale.
Sensing this, because both she and her husband are extremely savvy entrepreneurs. The wife proposes the following. She’ll gladly offer both sisters one pair of extremely eye catching diamond studded earrings. Which usually retail for $650 dollars a pair.
But provided both sisters join the jewelers opt in email list. (Before she actually leaves the store.)
And for doing some. Not only can they purchase these extremely eye catching earrings for the retail jewelers actual hard cost. Which is half or $325 dollars a pair.
But she asks them ‘if” they’re interested in “discovering” how they can ultimately get the jewelry for free? In which case these two sisters are definitely all ears. Wouldn’t you be?
Entrepreneur There Are Literally Dozens Of Ways For You And I To Inexpensively Get Direct Or Indirect Access To Other Non Directly Competing Vendors Personal Or Professional Networks!
Basically ‘what” the extremely marketing savvy wife is suggesting is a bartering arrangement. Where she covers most if not all of the two sisters actual hard cost. And the remaining balance be paid with some awesome bling.
Plus she let’s them know. Since the jewelry store periodically has some unused newspaper, (usually) local throwaway guide advertising credit.
They will gladly let the sisters utilize it. In exchange for 100% credit towards future photography photos. But going forward. “What” do you think will start routinely happening when the local women come in to purchase their family portraits.
And they notice the extremely eye catching bling both sisters are proudly strutting around in? You so got that right entrepreneur. Which is why the wife asks the following two questions of the sisters.
A.) How much are they currently paying for their monthly lease?
B.) Are they sincerely interested in “discovering” how to get free rent? (There’s nothing to join or no further upfront cost on their part. Say what?)
Coming up very shortly in part two. You or your major competitors are about to see the other shoe drop. Until then entrepreneur, are you starting to better appreciate how to get business to come to you 24/7? For literally pennies on the dollar. (say yes.)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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