(So You Don’t Have To Constantly Waste A Fortune On Outrageously Expensive Traditional Advertising Campaigns!)
Who could possibly oppose discovering how to create opportunity for yourself? Especially if it means or involves helping other local, non directly competing vendors.
Who as they understand and constantly reap more and more of the profitable benefits. Will enthusiastically resource and asset share with you or your major competitors. Profit seeking entrepreneur can you really afford to continue to be an island?
So How Are You Strategically Going About Building Brand Awareness?
First out of the gate let’s be crystal clear here. Building brand awareness is the way it’s being advocated for here. Has little or nothing to do with your fancy and potentially expensive logos or specific colors you hope to be identified or associated with. No way. 😀
And it’s definitely not some fancy advertising jingle some outrageously expensive- traditional on or offline agency created for you. Or is in the process of creating for you.
Instead the type of potentially profitable brand awareness building being strongly suggested here. Mainly involves both your ideal prospects and ideal customers perpetually responding positively to your various marketing and promotional offers.
So much so they enthusiastically and continuously help spread positive word of mouth and mouse buzz.
Sometimes It’s Best Especially Long Term To Replace Outrageously Expensive Advertising With Strategic Marketing Tactics!
Strictly for hypothetical marketing illustration purposes only. Let’s say you’re a fairly successful, non franchised retail jeweler store owner. And to date your ideal customers total lifetime customer value metrics. (Extremely important note: It really doesn’t matter whether you’re a profit seeking retailer or service provider.
Just make darn sure you have a fairly accurate idea of “what” you can safely afford to invest to generate a first time prospect or customer/client. 😀 This way you avoid potentially ending upside down financially.)
(Now back to our exciting hypothetical marketing episode.) Since you or your major competitors have a realistic idea of what your ideal customer is worth. You might inexpensively test the following promotional strategy. If and only if it pays off.
Then by all means gradually and systematically expand it. If not cut or eliminate your losses altogether and quickly move on.
If You’re Into Perpetually Grinding It Out! (Try Not To Rely On Outrageously Expensive One Dimensional Traditional Advertising Campaigns!)
Reach out to at least two or three of the most popular winery owners in your immediate area. (Or proactively tap your network in order to be personally introduced to some of the major centers of influence in whatever particular niche you’re proactively targeting.)
So here’s the potential Joint Venture (JV) arrangement you or your major competitors attempt to form with at least a few local, independently owned winery business owner(s.)
And remember entrepreneur you have to initially test your marketing strategies and tactics. In order to “discover” what to systematically double down on. And what to eliminate altogether.
Because once you or your major competitors invest that $10,000 – $40,000 or X in those dismally performing local billboard ad campaigns.
There is no going back and changing your main power headline or sub headline. Unless you re-do the entire billboard. And pay X thousands of dollars to do so, correct? 😀
Get And Remain Proactive So Or Your Major Competitors Can Strategically Pivot As Often As You Need To!
So more than likely. At least one or more of the wineries will have a three tier pricing option. So they have the lower priced wines and champagnes. Their mid and extremely high levels.
So in the case of their higher end priced champagnes and higher end wines as well. They or you! Could just initially test an arbitrary number. Like the first ten or twenty or X number of customers per week or month etc. Who spend at least $1,000 or X amount of dollars on some high end wine or champagne.
They get a sealed envelop which has written on the outside. In big, bold red letters. “You Definitely Deserve This!” So you know it will take less than three nano seconds for them to rip it open, correct? 😀
Inside initially they will find at least two or X number of extremely time sensitive bonus offers. You or your major competitors will discover “what” the yare coming up very shortly in part two, okay?
For now are you starting to better appreciate how to create opportunity for yourself?
Stop Being An Island And Start Effectively And Strategically Collaborating!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
