Wanna Know How To Create Brand Awareness?
(And Still Help Other Non Directly Competing Vendors Create Outrageously Positive Goodwill With Their Most Loyal Current And Future Customers Too!)
Have you also noticed which overall direction PPC (Pay Per Click) ad campaigns are steadily heading? And your click through rates (CTR) are probably steadily declining too, correct?
Which begs the $64,000 dollar question entrepreneur. How to create brand awareness? Not only for literally pennies on the dollar. But simultaneously help as many non directly competing vendors, create outrageously positive goodwill.
With as many of their current and future customers as possible. On the initial surface. It seems like a rather tall order, does it not?
Ladies And Gentlemen At Least Systematically Test If You’re Overly Concerned About Constantly Rising Customer Acquisition Costs!
Especially if you’re on the verge of writing any checks for any type of traditional advertising. And or potentially expensive traditional promotions.
Take a second and please look around. Because there are other nothing directly competing vendors ladies & gentlemen. Who not only need.
But are also heavily dependent on those exact same customers.
For their bank account filling referrals, testimonials, repeat purchases and long term brand awareness building help too. So with so much laying on the line. It definitely makes sense to at least offer some of your lower ( actual hard!) cost products or services to them.
As either free or at cost fast action bonuses worth X. So they can ethically bribe either their current or future customers or vendors. To join a free extremely time sensitive trial offer of some kind. Or to re-activate past customers.
Or to ethically bribe them to either drag a friend with them whose at least 18. Or to?… 😀 (Just click the green button below to the left. In order to listen to the entire 29 plus minute, extremely high octane episode.
Wanna Know How To Create Brand Awareness?
Ladies And Gentlemen You’d Probably Be Surprised How Many Potentially Profitable Opportunities You Have To Create Some Potentially Bank Account Filling Marketing!
As always entrepreneur. The following hypothetical examples. Are strictly for potentially profitable marketing illustration purposes only.
Think about (either) your own personal winery business. Or one owned in your local community. Clearly their business has traditional slowest days of the week or the season, correct?
And regardless of how much or how little money they gross on a day to day or month to month basis. They still have both their variable and fixed costs to successfully run their business or service, right?
So “what” if you or your major competitors at least inexpensively tested the following three potentially profitable marketing strategies and tactics.
(Critically important hint: Always be as proactive as you possibly can be on your own behalf first. This way you’re not or never semi or totally dependent on another vendors, influence, distribution, credit, cash, customer or vendor base. Or their ultimate stamp of approval.
To either carry or determine your ultimate long term success!
Of course you must attempt to strategically leverage the aforementioned situations as much and as often as you possibly can.
Let This Extremely Short List Of Potentially Profitable Marketing Strategies Jump Start Your Long Term Marketing Creativity!
1.) Potentially profitable marketing strategy # one: Always be systematically building your very own opt in email list. (And this proven long term marketing strategy definitely includes systematically leveraging other non directly competing vendors opt in email lists too. 😎
2.) Potentially profitable marketing strategy # two: Ethically bribe your ideal prospects, customers or best vendors to? Drag a friend whose at least 18 to you or your major competitors showroom.
Or to ethnically bribe them to either come to your store on some traditionally slowest days. Or reward them for their one or X year anniversary for either being a subscriber or customer or vendor.
3.) Potentially profitable marketing strategy # three: If you haven’t already. At least test rewarding either your very best customers or vendors with blank appreciation days.
(But ethically bribe them for doing X. 😀
Just Because You Or Your Major Competitors Initially Start Out Small! (Definitely Doesn’t Mean You Have To Stay That Way!)
How cool would it be for you or your major competitors to include one of your best extremely time sensitive, market tested, discount coupons or gift certificates.
Inside gift baskets for either: top local commercial or residential real estate brokers, new or past customers etc. Or let local charities auction off some of your most popular bottles of wine or champagne.
They keep 100 or X% above your actual hard cost. 😀 And for literally pennies on the dollar. You or your major competitors systematically get massive marketing/promotional exposure to a rather affluent target audience. (And their constantly growing professional and personal networks.)
Are you still confused about how to create brand awareness? Especially if you can do so for literally pennies on the dollar.
Get Ready To Take Things To The Next Level Or Two!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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