(Just Like The Ultimate Insiders Consistently Do!)
So you’re attempting, (yet again!), to grow or if you prefer, scale your semi cash strapped, resourced challenged small business or service, correct? Big congrats. And welcome to the party.
But here’s the 800 pound elephant, constantly in the room. Which direction or where do you go? Right? Absolutely.
You constantly hear the drum beat, about PPC, (Pay per Click) ad campaigns, on take your pick.
Which social media platform should you at least initially test on?
If you don’t quickly get things sorted out. Your odds, of achieving any type of small business profitability are sinking fast. On the other hand.
What if, (and rest assured), there certainly are. Several proven tips, marketing strategies and tactics. Which you can and should be implementing, adjusting and nurturing.
Because consistently doing so, puts you or your major competitors, on the path to ultimate prosperity. Which is the ultimate goal, is it it not? Good answer…
It’s Just A Matter Of You Or Your Or Your Major Competitors Consistently Implementing The Right Small Business Marketing Strategies Or Tactics!
Believe or not. The vast majority of your current and future, major competitors, look to use outrageously expensive, traditional advertising mediums or methods, to try and reach their target audience.
Yet, how many times over the years. Have you and I been told, “it’s not what you know, but who you know!” Right? Basically, it’s a fancy way of saying. The right type of personal or business relationships.
Case in point. Some of you already know, my long time, blog comment and collaboration-al bud, the one & only, Peter Beckenham of peterbeckenham.com fame, correct?
Peter is is not only, my expert affiliate marketing coach and mentor. But as previously mentioned. Literally for years now.He and I, have not only strategically cross promoted each other.But we’ve remained very pro-active, with regards to routinely blog commenting on each others blog content.
And we’re also constantly instant messaging each other on Linkedin.
In fact, checkout this recent message Peter sent me on Linkedin. Basically, he wants to know, ‘how’ he can better and more effectively promote, (refer) me to his constantly growing audience.Did you catch that?
This is not, a constantly increasing PPC ad campaign of some kind.Nope.
The More You Initially Freely Give On The Initial Front End! (The More You Receive On The Back End!)
By the same token. I immediately sent a follow up message to Peter, first of all, “thanking him”, and strongly suggested he and I do an interview via zoom. And add the interview as a free bonus, to his audience.
In other words, continue adding value.Of course you don’t give everything away. But the more initial front end value you add.The more back end rewards, you or your major competitors will continually reap.
Are you starting to see and appreciate, how this whole, marketing reciprocity process works? I sincerely hope so. BTW, another one of my main blog collaborators, Linda Brenner of vervoe.com/blog fame.
Her firm initially approached me, about the two of us strategically cross promoting each other. not simply basking for me to publish their excellent content. Freely and strategically give, and you’ll start to consistently get.Don’t you agree?
You Can Systematically Start To Receive Provided You’re Willing To Strategically Give!
Ultimately (entrepreneur) the choice is yours. Should you use traditional advertising or promotional methods. Absolutely. But, if you haven’t at least mastered, the proven fundamentals, of advertising or promotions.
You’ll need to constantly invest, a ton of of money and devote a ton of resources, to learning and mastering the basics. On the other hand. As you nurture, your current, past and future, business or personal relationships.
Meanwhile. You can and should, move the odds of your small business profitability percentages, far ahead of your major competitors. When you start initially giving.And stop asking to receive first.Don’t you agree?
Consistently Put Your Ideal Prospect And Customers Ultimate Needs Above Your Own! (And Watch Your Long Term Profits Continuously Soar!)
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters, who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills. (No matter what your particular niche market is.) It’s a $97 dollar value and it’s free!
Hello Mark,
One of the biggest challenges that you face as a marketer is to reach your target audience effectively. In fact, the main goal of marketing is to convey the right message to the right people. And to do that right, you need to learn how to reach your target audience effectively.
If you market your product to the wrong set of people, you’ll end up wasting your time and money. You need to figure out a way to reach your target audience to market your products. Eventually, thanks for sharing your wonderful experience with us.
With best wishes,
Amar Kumar
So spot on Amar.
And as you so wisely pointed out, far too
many profit seeking entrepreneurs, are constantly targeting way too
broad of an audience, with the wrong message. At the wrong time.
So they’re constantly struggling and on the verge of burning out.
Your simple and straight forward, results producing advice, can
and definitely will, once they start consistently implementing it.
Will help them stop spinning their wheels, and finally start moving forward, in
a potentially profitable way.
Thanks so much for taking the time to share your results producing
thoughts.
Hi Mark,
What can I say apart from a big thank you to a long-time buddy.
I truly appreciate where you are coming from and your marketing ideas are some of the most unique approaches I’ve ever seen online.
Cheers and best wishes as always from a remote Thai village
Peter
Major thanks peter!
Coming from you, a true leader and practitioner of
what you advocate!
I’m truly flattered by your incredibly kinds words my friend!
Thanks so much for stopping by and sharing your thoughts. Greatly
appreciated!