Wanna Know How To Build Credibility In Your Local Market?
(Without Initially Starting Out With An Outrageously Large Ad Budget!)
Before getting too deep into this particular series of blog posts. Ladies & gentlemen are their any particular valid reasons why you wouldn’t or don’t care to know how to build credibility in your local market?
Especially if doing so doesn’t require you to initially start out with a fortune 500 type of ad or promotional budget. Any valid objections so far?
And if strategically leveraging this type of proven marketing strategy helps you or your major competitors inexpensively get to the very next level or two. Are you positive you don’t wanna know more?
Entrepreneur At Least Inexpensively Test Proven Strategies Like This If! (You’re Truly Dedicated To Inexpensively Building Brand Awareness!)
Before you get too deep into at least A/B split testing some of these mega proven, extremely low hanging fruit marketing strategies and tactics! Ladies & gentlemen please take a much closer look at the featured image with this particular blog post.
And strictly for hypothetical marketing illustration purposes only. Let’s presume these local consumers. Are dining at one of their favorite area top, upscale local restaurants.
And because you or your major competitors are on a first name basis with at least one of the owner(s.) And you and other key personnel of your business or service periodically dine there too.
This has at least the basic fundamental building of a potentially profitable Joint Venture (JV) cross promotional revenue sharing arrangement of some kind.
Where everyone involves consistently wins. Sound like a plan or what?
It’s Systematically Implementing Proven Strategies Like This Which Greatly Increase Your Odds Of Getting Out Of A Recession!
So let’s say you are either the sole or co-owner of an outrageously popular local winery distribution business. You or your director of marketing might initially approach the owners of at least of the areas top local upscale restaurant owners.
Where you or some of your key staff already have established relationships with the owners. And offer the following potentially mutually beneficial arrangement.
Offer one of your most popular mid level wines to the restaurant owners at your actual hard cost. (Get this, provided they bring a party of at least four adults 18 and over or more.)
Right before the party of X number of locals is through ordering. They are made aware just for adding X number of dollars more to their order. (In reality the actual hard cost of you or your major competitors mid level bottle of wine or champagne etc.)
They not only get one of you or your major competitors best selling mid level wines or champagnes at your actual cost. But each customer at the table. Also gets a sealed envelop.
With the words written in big, bold red letters on the outside of the envelop. “You Definitely Deserve This!” 😀
Ladies And Gentlemen After Bolding Taking Step One! (Now Systematically Take Things To The Very Next Level Or Two!)
You know it will only take them a few nano seconds each to rip those envelops open, correct? 😀 And initially it will only be an extremely time sensitive offer from the restaurant owner(s.) For those customers to come back to the restaurant within a certain amount of time and save X%.
So it has a maximum 30 actual day expiration date. They come back alone and they only save 10 or X% off. But simply for dragging a friend back with them who’s at least 18.
Plus also included is one of you or your major competitors best market tested, extremely time sensitive offers. Which might include either a single or two sided index card.
Side “A” invites the recipients to enter your monthly or quarterly free drawing. Simply by joining your opt in email list. side “B” which the restaurant owner manager of supervisory staff hand dates.
And each month or quarter some lucky 1st grand prize winner. Automatically wins one of your most popular mid level wines and or champagnes. Which is an X dollar value.
They automatically a “BOGO” Buy One and Get one Free! Or whatever makes financial sense for either restaurant owner or local vendor to do so.
Plus each one gets a free glass of your wine or champagne. Which is also an X dollar value. Coming up very shortly in part two. You or your major competitors are about to discover how to build credibility like it’s on marketing steroids. Is that okay with you? Very well then.
Entrepreneur Don’t Or Stop Laser Focusing On How Big Or Small Your Initial Marketing Or Promotion Budget Is Or Isn’t!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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