(Without Having Extremely Deep Pockets!)
So you really wanna know how to build credibility? Especially if you’re just starting out and your pockets aren’t that deep. Think about “how” much money traditional retailers spend on a daily basis.
(Entrepreneur, if your business or service has that type of capital to waste. By all means go right ahead. :-D) But for the rest of us mere mortals. If you don’t currently have extremely deep pockets.
Then it’s probably best you maximize the use of the types of strategies advocated for in this particular blog post. Are you ready to make a meaningful difference or what?
Are You Finally Ready To Consistently Attract New Customers For Literally Pennies On The Dollar?
So here’s a quick question for you ladies & gentlemen. Suppose you or one of your top Joint Venture (JV) and or top cross promotional partners.
Were looking to hire a copywriter. Who could potentially write to your opt in email subscribers. And write at least some of the copy offline copy for your. Take your pick.
1.) Your “What’s in it for me?” main power headline(s.)
2.) Your offline snail mail post and or index cards.
3.) Your offline sales letters.
4.) Your offline newspaper or offline newsletter/directory ads.
5.) Your offline fliers and or caption under your on or offline photos/images
What could you possibly do to try and establish yourself and or your company/service? When consistently spending the big money on traditional ads or promotions. Just isn’t a viable option yet.
Let me give you a concrete idea of the specific software I’m referring to. At least some of you may already know and recognize the mega successful email marketing expert Jay Schwedelson. His outrageously popular podcast is called “Do This, Not That.”
Jay’s list of current and past mega corporate clients reads like a Hollywood whose who. And he and his team have developed this really cool piece of software. Which works very similar to the various types of headline generating software.
Only his proprietary software is specifically designed to rate the “subject” lines of your/our email messages.
And it grades them from one to 100. So after listening to one of Jay’s recent guest podcast appearances. And Jay mentioned this particular tool.
(Ladies & gentlemen I readily confess. My ego momentarily got the better of me. :-D) So I decided to “test” one of my particular headlines. To see “how” high or low the software would rank my sample subject/headline.
Because remember. There is absolutely no law. Which states your online, test subject line. Can’t also be tested or equally as effective as an offline main power headline. 😉 (Just saying.)
Real World Definitely Beats Text Book Theory! (Does It Not?)
So the screenshot image directly below is the test “subject” line I boldly typed into his software. Not totally sure what the real world results would be. And that’s the rating it received.
The results for this one particular market tested “subject” line are definitely not too shabby. Would you not agree? 😎 Obviously not every sample “subject” line will consistently come anywhere near that particular rating, correct?
But if your company/service/start up. Got wind of potential freelance copywriter. Who achieved such a score. from an extremely reputable source.
Would it at least be worth discussing. Potentially paying them or me. 😀 X per email or email sequence created. Plus a percentage of the front end gross profits produced. While they gladly pocket 100% of the long term back end gross profits.
If so, you definitely know who to contact, correct? So are you still wondering how to build credibility? Without the need for having extremely deep pockets.
(I look forward to hearing from you and or your major competitors. In the not so distant future.)
You Keep Helping Your Ideal Target Audience Succeed! (And You Won’t Have To Constantly Worry About How To Build Your Credibility!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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