Wanna Discover The Real Way To Make Your Marketing Budget Work For Not Against You!

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Wanna Discover The Real Way To Make Your Marketing Budget Work For Not Against You!

Any idea what your ideal customer or clients, total lifetime customer value metric numbers are? And if you don’t, at least have some realistic idea, what these values are. How are you going about, creating a realistic marketing budget?

And speaking of your current or future marketing budget. Hopefully you do realize, your current and future marketing or promotional budgets. Can’t or shouldn’t be solely based on, where and how much money, you hopefully, can realistically afford to spend or invest on the different advertising platforms.

I’ll let you in on a closely guarded secret. Before you decide to invest a nickel more, on any traditional, paid advertising mediums. Either on or offline. Make darn sure you also seriously consider, where else you might allocate some of your funds.

Because sometimes, you can invest a little upfront, and make a marketing adjustment. And these one or two, simple strategic changes.Will have a far more positive impact on your bottom line. For years and years to come.

Than any traditional advertising or promotional campaign ever will. And rather than steadily beating a dead horse of failing advertising or promotional campaigns.

Maybe it’s time, to stop and pivot. And start seriously considering your real marketing alternatives.Don’t you agree?

So How Can You Really Determine If Your Current Or Future Marketing Budget Is Working For Not Against You?

Case in point. Recently, I decided to get some much needed, expert help, with my ‘branding,’ As it relates to my social media accounts.Let me try and explain in practical terms.

Sadly, far too many profit seeking entrepreneurs, are quick to write checks, for outrageously expensive dismally performing, traditional advertising or promotional campaigns.Would you not agree?

However, when it comes to investing, either time, money or other, extremely valuable resources, into some vitally important areas of their business or enterprise.

They, (as I) had been previously doing. Simply dropped the ball. Case in point. Take a look at these two screen shot images. The 1st one, (sadly!) is the current header for my youtube channel. And to be brutally honest here. It totally sucks! Because since I originally created my channel.

I left the defaulted header, just like I had done, for over eight years, with my Linkedin header.I’ll bore you with more nitty gritty details of that particular story, another time. Even though, I have shared at least some of the story. In at least a few past blog posts.

And the second scree shot image, is of my newly completed header. Which targets my ideal prospect/customer/long term repeat client. In full disclaimer. I also have recently updated my header images on both my twitter and Linkedin accounts.

And it was a much needed change to say the least.

Wanna Discover The Real Way To Make Your Marketing Budget Work For Not Against You!

And now the new and improved header image.

Wanna Discover The Real Way To Make Your Marketing Budget Work For Not Against You!

Don’t Just Advertise! (You’ve Gotta Be Strategic As Well!)

Hopefully you agree. My newly created header image. Which I either, have to pay a qualified expert to upload and install for me. Or figure out how to do it myself.

Whatever the case ultimately turns out to be. Banner number two. Is a dramatic improvement, from my defaulted banner number one, correct? Agreed.

Here’s the point. The time and money invested is first, hiring some experts on branding. Then having then help me create my banner. Now allows my current and future ideal prospects.

To see and be exposed to my targeted message. And pre-qualify themselves.

Meaning, they’ll have a much better idea, after reading my banner-s message. And know, if they should even bother, to watch my videos and subscribe to my channel. Right? In which case.

After reading my banners image. And they decide, they don’t want to discover, some market tested, lead generation strategies or tactics, to help them increase their long term profits ten fold. Then more than likely.My particular expertise, is simply not right for them. Agreed?

Don’t Just Continually Spend Money On Traditional Advertising Or Promotional Campaigns! (You’ve Gotta Be Or Become Strategic Too!)

Here’s the truly ironic part. In spite of the header on my youtube channel, being completely worthless. Take a look at some of the really positive comments, some of my 229 total subscribers still left over the years.

Wanna Discover The Real Way To Make Your Marketing Budget Work For Not Against You!

The main point being. If a defaulted header image, can still produce these types of positive responses.My recently created header image. After I get it uploaded and installed.Certainly shouldn’t fare any worst.Don’t you agree? Me too.

So for these, and several other reasons I get into, in part two.Okay? Should make it a whole lot more obvious why. going forward.

You gotta discover the real way, to make your current and future marketing budget work for, not against you. Don’t you agree?

No Matter What Type Of Marketing Budget You Currently Have Or Will Create In The Not So Distant Future! ( Always Keep Your Marketing Options Open!)

P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
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