Wanna Discover How To Get Your Traditional Advertising Budget To Work Overtime!Part Two
Since you’ve finally come to the accurate conclusion, you definitely need some sort of advertising budget, correct?
But, this doesn’t automatically mean, you have to go, the outrageously expensive traditional route.Far from it.
In fact, you and I, have direct or indirect access, to far more potential assets and or resources, than you may currently realize and or fully appreciate.
Right now, you may only be able to access, the initial surface of certain opportunities or possibilities.
And this one dimensional way of seeing things or situations, (sadly), also, typically applies to any type of traditional advertising budgets.
Most newbie entrepreneurs,(whether) they’re primarily working on or offline, see the tress, (what’s directly in front of them), but not the forest, the overall long term possibilities.
So they approach their traditional advertising, marketing and or promotional objectives, with a one to one return type of mindset.
And they leave or miss, far too many, potentially untapped, marketing and or promotional opportunities.
And this simply does not have to be the case. As you’re about to discover.
So How In The World Would You Consistently Go About Building A Reliable Sales Funnel? (Without Wasting A Fortune Doing So!)
Great question. Well,since you or your company/service, probably has some type of traditional advertising budget. Right? Which means, more than likely, you simply pluck an imaginary figure from air.
And it has absolutely nothing, or very little to do with, your ideal customer or clients, total lifetime customer value metrics whatsoever.And as a direct result, more times than not, your so called advertising budget, is not based on what your business or service can actually afford, to consistently invest, in order to ultimately generate, you all important, first time client.
Instead, you and your major competitors, just constantly waste a ton of money, on dismally performing ad or promotional campaigns.
Which at best, do nothing more, than temporarily get your business or service-s name, in front of the masses. And very few front end sales. So you quickly drain your advertising budget.
Which usually starts you down the path, of trying to discover some proven marketing alternatives. And none to soon.Which finally brings you and I full circle.
So Why Not Invest Your Semi Limited Assets And Or Financial Resources On Building Some Type Of Direct Marketing Campaign!
Case in point. Since your one of the senior marketing directors, for one of the areas, top beverage distributorships.And you specialize in -both- mid to high level, dinner wines and some extremely great tasting champagnes.
And some of your mid level to higher end champagnes, currently retail for $695 -$1,500 dollars a bottle. And for just a second. stop and consider, the men and women, who:
A.) Can definitely afford to spend this type of money, for a single bottle of wine or champagne.
B.) Who they routinely live next to, socialize or work with or who they work for.
So it definitely makes perfect marketing and or promotional sense, for you to not only get some of your extremely great tasting champagnes, and or dinner wines, directly in the of these highly influential and affluent, local men & women asap. Because, not only are at least some of them, extremely active on social media.
But they also routinely power network, both personally and professionally, with your ideal customers.Right?
The Right Customized Sales Funnel Will Definitely Double Your Long Term Advertising Or Marketing Efforts!
Think about a local, high end women-s clothing and accessories store. And let’s say they also retail, mid level women-s fur coats. And most of these, extremely popular furs, routinely sell for, somewhere between $3,500- $6,500 dollars.
So you initially, allow the owner(s), of the women-s boutique shop, to sample one of your best tasting, mid level champagnes.The ones which typically retail for at least $650 dollars per bottle. And they absolutely love it.So going forward. you employ two pretty basic marketing strategies.
1.) First: As the clothing store is about to “closeout” any fur coat inventory. You purchase it from them at their actual hard, depreciated cost.And offer it in free list building drawing.
And all the 99% of the runner ups, get two two really cool, extremely time sensitive bonuses, worth X! First,an extremely time sensitive discount coupon from the retailer, where the recipient saves X.
Simply by coming to the retailers store, before the expiration date expires.However, simply for dragging a friend with them, whose at least 18.They automatically save 30% off any purchase under $500 dollars.But they save 40% off any purchase over $500 dollars!Say what?
Consistently Building Positive Word Of Mouth Or Mouse Campaigns Will Provide A Ton Of Long Term Marketing Leverage!
2.) Second: Those 99% of the runner ups,Guess what else they also receive? If you guessed, an extremely time sensitive discount coupon, for one of your mid level champagnes.You are correct?/
However, if they come alone to your store, they only save 15% off.However, simply for dragging a friend with them before the expiration date on your extremely time sensitive discount coupon expires,, whose at least 18.
They get to purchase that same $650 dollar bottle of mid level champagne, at your actual hard cost of $350 dollars or X.So needless to say, at least some of these recipients, will definitely go out of their way to drag a friend.Or three.
More on that potentially powerful strategy, coming up in part two, okay? But for now. Are you finally starting to better appreciate, how you can and definitely should, get far more creative with your current and future advertising budget? I sincerely hope so.
Isn’t It Time You Took Your Current And Future Advertising Budgets To The Very Next Level Or Two!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
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