(Just Like The Ultimate Insiders Do!)
So it’s really not a question, of whether or not, you’re going to have some sort of advertising budget, correct?
It’s really more a question of whether your advertising budget, will be traditional or non traditional.
Because after all, if you’re tired of wasting a ton of your extremely hard earned money, on some outrageously expensive, dismally performing advertisement and or promotions.
Then your decision is pretty much made, is it not? You’ve let the economic realities push you in the direction,of a non traditional advertising budget.
Now let’s see just how potentially profitable, your extremely well thought out decision can be and or become.
Are You Ready To Discover How To Your Traditional Advertising Budget To Work Overtime For You?
Let’s say you currently own, a single location, Mom & Pop -combination- convenience store and gas station.
Which means, unlike some of your major local competitors. You don’t have corporate backing, of some of the major players.
So like it or not, you’ve got to maximize each customer visit in order to maximize, both your immediate front end gross profits. As well as your long term,back end gross profits too.
Notice, it wasn’t mentioned, your particular store also has an auto mechanic shop connected to your business.
But this being the case, may mean, you definitely need to form some type of mutually beneficial, strategic alliance with a reputable auto repair shop.
Use Your Direct Marketing Strategies And Or Tactics To Build Mutually Beneficial Strategic Alliances!
Consider this, most reputable auto repair shops, definitely rely on a ton of, bank account filling, positive word of mouth and mouse buzz, correct?
So your arrangement with one you trust, could be, something like the following.
Initially, every customer who purchases at least $20 (or X dollars) worth of gas from your convenience store.
You and or your professionally trained staff, hand them, an extremely time sensitive, first time customer only discount coupon, to a reputable auto repair shop.
And they have 60 (or X number of days), from the hand written date on the card, to bring in their vehicle, SUV and or truck etc.
And by doing so, they automatically save X% off their very first service.(With no minimum amount needing to be spent in order to be eligible for the savings.)
And if the repair shop notices, they are definitely generating a significant sum of business, from this incredibly simple marketing strategy.
Your Marketing Funnel Can Definitely Be Expanded Once You Understand And Implement Some Proven Back End Marketing Strategies And Or Tactics!
The auto repair shop, should seriously consider, (either) doing your auto repair and or maintenance work, at their actual costs, plus any and all applicable taxes & fees etc.
Or doing it at 10-20% above their actual hard costs. After all, they will be initially acquiring these potential, long term repeat customers, for literally pennies on the dollar, correct?
Here’s the other, potential back end, income producing strategic alliance, you could attempt to form, with another local, non directly competing vendor.
With The Right Strategic Alliances You’re Free To Use Your Current Advertising Budget In Other Less Conventional Methods!
Let’s further suppose, one of your regular customers, (either) owns outright. And or they are a senior manager, with one of the local, (non franchised), retail appliance centers.
And their typical, ideal customer, has a current, total lifetime customer value metric of somewhere between, $5,500 – $11,000 dollars. Give or take over the next five to seven years.
And they recognize, at least part of your extremely loyal customer base, is their ideal, long term customer too.
And they definitely want to access them, as often and inexpensively as possible.So here’s what they initially propose.
Isn’t Funny How Some Of The Simplest Entrepreneurial Ideas Can Lead To Some Of Your Most Profitable Marketing Strategies And Or Tactics!
They supply both you and your professionally trained staff, with some of their very best, two sided, market tested, first time only customer discount coupons.
And initially, every time one of your customers, (but especially) the guys, who purchase at least $20 (or X dollars) worth of gas.
You or your staff members, hand them one of the retail appliance dealers, extremely time sensitive,two sided discount cards.
And you hand write a date, which is no more than two weeks, (14 days) out. Side (A.) invites them to bring a guest, whose at least 18 with them to the appliance dealers store, and automatically save 35 (or x%) off their very first purchase.
With absolutely no minimum purchase requirements necessary!
Just Be Sure You Make Your Direct Marketing Campaigns As Flexible As Possible!
Otherwise, they can come alone, before the offer expires, and save a mere 15% off their very first purchase. 😀
And side (B.) of their market tested, two sided index card, invites the recipients, to join the retail appliances centers, VIP opt in email/mobile marketing list.
So they can automatically be entered, into their extremely popular, monthly free drawing, for their chance to win a state of the art, $5,000 (or X dollar) home entertainment center. 😀
This Is How You Strategically Use Your Entrepreneurial Ideas To Take Your Semi Cash Starved Business And Or Service To the very Next Level Or Two!
Here’s the other really cool marketing strategy, the retail appliance dealer, will eagerly fund.The retailer will fund $2,000 (or X) number of dollars per month.
To be used to purchase various, positive word of mouth generating goodies, your convenience store will only allow, your customers who purchase at least X dollars of gas to participate in.
So if they purchase at least $20 (or X dollars) worth of gas, they automatically get to reach into your extremely popular grab bag. 😀
And win some really cool prizes, which you’ll discover in part two what they specifically are, okay?
For now, hopefully you can better appreciate, how you get your traditional advertising budget, to work overtime! Don’t you agree?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa!Thanks!
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Traditional advertising is proven and should never be overlooked by businesses. I’ve seen a lot of people drop out traditional advertising as part of their efforts but they fail to see the potential in this. Great read!
Thank you for your extremely kind words Alaine!
And I definitely echo your sentiments!
It really gets down to, learning how to make the most
o what you have!
Thanks for stopping by and sharing your thoughts!
I definitely appreciate it!
Mark Newsome recently posted…How And Why Building Your Business Doesn’t Have To Be Extremely Hard And Or expensive!
Great things starting you.You style it enjoyable and you silent care for to keep it smart.
rabin recently posted…Cyber Security
Thank you Rabin!
Hopefully you discovered a few additional
ways, to take your business and or service
to the next level or two!
Thanks so much for stopping by and sharing your
thoughts!
Mark Newsome recently posted…This Is Why Your Direct Marketing Campaigns Should Include Email Marketing!