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Use These Three Proven Direct Mail Marketing Tips And watch Your Bottom Line Profits Soar!Part Two

As you previously discovered in part one of this series about how to effectively use these three proven direct mail marketing tips, one of the very first things you have to do correctly, or else everything that comes behind it is virtually meaningless!

Seriously entrepreneur, you get this one critical element wrong and you’re practically guaranteed to lose money! Ouch!

These Proven Direct Mail Marketing Tips Are Absolutely Critical To Your Long Term Success!

As you also discovered in part, there are basically two types of lists, (List A) “Compiled list and (List B) -you’re much preferred choice, which also referred to as a “Direct Response list.” So named because the respondents on this particular type of list, did something, like buying something! Or they directly responded to some type direct marketing piece of some kind.

Perhaps they called your toll free number or they returned one of your coupons, in short they did something to get on the “Direct response marketers list. And not always, but past buying actions can be a pretty good indication of future actions!

Three Critical Elements For Selecting Direct Response Lists That You Didn’t Personally Develop Yourself!

Remember first and foremost, whenever possible you want to develop your very own in house list! So if nothing else,, if your online efforts to be build a highly responsive opt in email list, isn’t going to well, then by all means set up an offline “free drawing” of some kind, to start the ball rolling immediately.

That being said, if you decide to purchase an offline “direct response list” of some kind. Here’s three critical elements you must seriously consider, before you invest a nickel in any type of so called “direct response buyer’s list” of any kind!

Of course you realize there is no “holy grail” of direct response marketing list criteria, that can guarantee the success of your direct mail campaign, right? But closely following the following three guidelines, will greatly put the odds of success in your favor!

1.) Critical element # one:”Recency” Seriously consider purchasing a direct response list, where the purchasers have bought something within the last seven weeks or less. Because obviously the warmer your list is, the better your chances of having a profitable mailing.

2.)  Critical element # two: “Product similarity” Whenever possible, be sure you try and match your product or service as closely as possible to the potential list of buyers! This is critical.

3.)  Critical element # three:”Price point similarity” If the purchasers on the list just bought a lower priced product or service similar to yours, but they only spent $37 dollars and your initial low priced product or service is $497 dollars, my friend, this is not “price point similarity.”

Three More Proven Direct Mail Marketing Tips You Should Probably Be Applying To Direct Mail Marketing Campaigns!

1.) Proven direct mail marketing tip # one: If you decide to work with a list broker (the ones that rent you the list), just be sure you ask for (or at least) inquire about (what’s often referred to as) the “continuation report” this report typically list the names of whose rented the list within the last six months or so, and who continues to rent it!

Because obviously, if they’ve bothered to rent the same list multiple times, the list may be fairly responsive!

2.)  Proven direct mail marketing tip # two: Again, this next tip only applies if you’re working with a list broker of some kind. Be sure you ask the broker for a “data card.” This information typically detail how the list was originally compiled,the number of people on the list and who the primary list owner is etc.

3.)  Proven direct mail marketing tip # three: always, always ask your broker to see a sample (of some kind) of the original mail piece that got the people on the list to respond. This way you have a much clearer idea of what they originally responded to.

Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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