Use These Three Proven Direct Mail Marketing Tips And watch Your Bottom Line Profits Soar!
(In The Next 90 Days Or Less!)
Do you think, you’re far more likely to follow these proven direct mail marketing tips, if they’re being provided by an eight figure a year earner? Well, if the names Dan Kennedy & Yanik Silver mean anything to you, listen up!
Because these two marketing heavyweights have been there and done that! And now (entrepreneur), it’s your turn! Make your business going forward to leverage (both) the knowledge, experience, good and bad of those men and women ahead of you/us!
Consistently Applying These Proven Direct Mail Marketing Tips Equal More Money!
First of all, before you get too deep into exploring (and hopefully) implementing these these three mega proven direct mail marketing tips, let’s come out of the gate correctly. Meaning, let’s make sure you know and understand which type of list you need and which to avoid.
Basically, there are two general types of list; and one practically guarantees your direct mail marketing campaign will fail and the other, dramatically puts the odds in your favor. But, you’ll still need to apply the proven fundamentals, otherwise you’ve simply wasted your would be advantage.
1.) First, the wrong type of list or (List A): “List A” is what’s basically often referred to as a so called “complied list.” Because as the name implies, the list broker that promote these list, basically gather (compile) them from various sources, such as industry trade journals, yellow pages and various business journals etc.
In short entrepreneur, you’re about to potentially mail to complete strangers, that initially showed virtually no interest in your business, product or service! You may as well take your chances cold calling them!
Think about it for a second; you (either) invested your extremely (non replaceable time) and invested your hard earned money to create (or have) a direct mail campaign created. And now you’re about to make the fatal mistake of mailing it to a complete stranger! good luck!
2.) The right type of list or (List B): This is the one you want, (List B); which is (either) a list you personally developed-either- by you -on or offline- by either opt in email or by creating a powerful “free drawing” offline.
In either case, you’re a thousand percent better off, any time you can create or develop your very own in house list or piggyback off off another non competitive business owner (or service providers) in house list!
The lesson here: whenever possible, make (List B): your very own personally developed list or the personally developed list of a potential joint venture partners list, your first and primary choice and avoid the other like the plague!
Because a compiled list, has no clue going in who you are (and) could probably care less! Since they probably showed little or no initial interest in your business product or service!
Introducing Three Simple Proven Direct Mail Marketing Tips You Should Be Applying To All Your Direct Marketing Campaigns!
Now that the proper foundation has been laid, let’s quickly take a look at three extremely simple (yet oh so) critical, direct mail marketing tips, you should be applying to every single direct mail marketing campaign you create, going forward. Because remember, applying these proven tactics, put’s you in the same neighborhood as the mega earning heavyweights such as Yanik Silver and Dan Kennedy! And that my friend, is not a bad neighborhood to be affiliated with!
1.) Proven direct mail marketing tip # one:`Entrepreneur, whenever possible, since you’ve taken the time to invest (both) your non replaceable time and hard earned money! Why not let the following let five of the ‘greatest” market tested, power selling words and phrases, help you make more money! add these extremely limited list, to your direct mail marketing campaigns, and you’ll consistently earn more money!
A.) “Don’t be left behind (or out!)” Try testing that phrase in your final P.S!
B.) “Are you ready to” Ex: “Save an additional 27.43% off this years tax bill!”
C.) ‘For the first time ever!’ This one is perfect for announcing a brand new service (or brand new) policy change!
D.) “Your check -or money order- won’t even be cashed for X number of days!” Use (test) this one somewhere in your “100% Iron glad money back guarantee” section!
E.) “Try this better than “Your Money Back Guarantee!” You test this one, whenever you add more bells and whistles to your initial 100%, “No Questions Asked Money Back Guarantee!”
(Note: Again, this is just a small sample of mega proven “best words and phrases!)
2.) Proven direct mail marketing tip # two: be sure you use plenty of benefit laden sub headlines through out your copy! Because (benefit laden) sub headlines, not only help break up your longer copy, but they also serve as powerful eye catching mini headlines as well. Which compel your reader to read on!
3.) Proven direct mail marketing tip # three: If you must mail out a small initial offer to a complete stranger. In other words, whenever you mail one of your offers to a compiled list of complete (practically) un qualified strangers! Adhere to the following two proven tactics! And you’ll tip the scales further in your favor!
A.) Use a real stamps, not a postage meter! Because a real friend would never send you a letter with a postage meter stamp on it, would they? Nope!
B.) Use a hand written return address only. Meaning, don’t ad the name of your business or (if your state law requires it), just add the initials of your company, but don’t use the actual name! You may need to hire some college students to this one. But yo don’t mail the entire list initially, because (remember), initially you’re in testing mode!
You’ve got no clue what their actual hot buttons are yet! You supply the free pizza and wings and the college or HS students hand write 100-300 letters, in order for you to mail a small test run.
You follow these proven direct mail marketing tips, as often as you can and watch your bottom line profits soar! Any questions?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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