How To Use Your Inventory Closeouts For More Than Just A Quick Buck!Part Two
So it definitely was, pretty much established in part one, of this ongoing series, practically no one, can resist, a bargain basement, “Everything must go by midnight!” sales extravaganza type of event, right? 😀
Sometimes, these major retailers, turn their annual closeouts, into must attend events, correct? 😀
Because on top of their prices being lowered, to bare bones minimum, they also go overboard, when it comes to the actual events themselves, right?
For instance, outside, during the summer, they may hire some of the top end, local entertainment, like popular clowns for the kids, or they’ll serve, some really great tasting barbecue, or great tasting pastries free of charge etc.
And maybe, at least one, extremely popular, local radio and or TV personality, will be on hand,to help cheer lead the event as well. And you walk away, with the types of bargains, which definitely cause your social media platforms to blow up, correct?
And retailers love it as well. These are the types of long term benefits, which make your closeouts, potentially profitable, for years and years to come…
So Who Else Definitely Want To Know How Some Extremely Savvy Entrepreneurs Consistently Turn Their Annual Closeouts Into More Than Simply A Quick Buck Or Two!
(And How You Can Do It Too!)
Case in point, let’s say your a local, independently owned, Mom & pop type of, retail furniture concern.
And just like your major competitors, you pay an outrageous sum of money each month, for your local TV, radio and or newspaper ads.
You pay extremely competitive commissions, to your sales reps. And lets not forget, your monthly commercial lease, for your prime time, commercial real estate location, isn’t exactly cheap, correct?
And occasionally the various local advertising reps, have somehow convinced you, to waste, literally thousands upon thousands of dollars, on half baked direct mail campaigns, which dismally performed,and rarely if ever, did your campaigns even break even! Correct? 😀
Nod your head cadets, because it’s true.
You Definitely Need To Combine Your Closeout Sales Events With Some Really Effective Lead Generation Strategies!
Case in point, after you do you annual local TV, radio and newspaper/direct mail blitz.
And the local residents flood into your store, to gobble up every bargain within their current price range.
Here’s where, at least 98% of your major competitors marketing strategies and or tactics end. But it’s precisely where yours is just beginning! Say what? 😀
For ex; as they enter your professionally designed showroom, in four strategically placed locations throughout your store/showroom, they will notice,four major displays, with giant, (Stevie Wonder!) couldn’t miss signs.
Where you’re aggressively promoting, your free -list building- drawing. Where they can a chance, to win a $7,500 dollar, Master Bedroom set.Plus, a state of the art, 65 inch flat screen TV.
Who Says The Marketing Ideas For Small Business Owners Can’t Be Outrageous!
Since this total package, would normally retail, for $8,700 dollars, this should be more than incentive enough, for a t least 80% of the 4,000 plus locals, who visit your showroom, over your three day event, to want to enter, correct?
But let’s take this a few steps further.Every guy who shows up alone, but has a wedding ban on! Just for spending between $500-$750 dollars, he automatically wins two, really cool, totally unexpected prizes.
1.) Prize # one: A extremely time sensitive discount coupon, at a posh, local restaurant, which just happens to be, one of your tip, joint venture (JV) and or cross promotional partners.
And they save 60% off their very first visit.
2.) Prize # two: They get their choice, (the can either), save 30%, off the cost of barbecue, no minimum orders necessary. For an entire year, or they can save the exact same amount, off a local, non franchised pizza shop, which also happens, to be one of your cross promotional partners.
His choice! Plus, when he spends over $1,000 dollars -or X, (that day only!), He automatically saves, 40% off, of any flowers he sends, for an entire year! Courtesy, of your local florist, whose either a JV and or cross promotional partner.
Really Effective Word Of Mouth Or Mouse Strategies Are What Help Small Businesses And Or Services Develop Into Really Big Ones!
Of course it goes without saying, he can’t enjoy any of these potential benefits, unless he joins, your opt in email/ mobile marketing list.
And on top of everything else, when he joins your list,plus spends over $1,000 (and or) X amount of dollars, he automatically receives all the aforementioned benefits! 😀
Plus, his very first order of flowers, he will get at the florist-s actual hard cost!
The bottom line to it all, if it still hasn’t become crystal clear just yet. 😀 This local married guy, who the furniture concerns, extremely marketing savvy team, has determined, currently has, a total lifetime customer value metric, of at least $8,000 dollars, over the next five to ten year period.
Wherever You Find A Really Effective Closeout Sales Event Strategy You’ll Also Discover Some Money Making Email Marketing Strategies As Well!
It’s definitely worth it, to ethically bribe his socks off! Because guess what? Since he’s happily married, you can bet, at least some of his male friends, colleagues, relatives, like in laws and brothers etc.
They’re -either- happily married to, and or they currently have, live in significant others, do they not? Yep. 😀
So when starts bragging to all these individuals, their wives, sisters and or girlfriends, will demand they go shop at that particular furniture store, (and or) local retailer too! 😀
And this is just a very small sample, of how some extremely savvy entrepreneurs,(just like yourself!) routinely turn their annul closeouts, into a whole lot more, than a quick buck or two! And how you can too! Don’t you agree?
In part three, you’l discover, how this local furniture concern, strategically leverages the ladies, positive word of mouth and or mouse buzz! Se you in just a little bit, in part three.Okay?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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