Unfortunately This Is A Sure Sign You’re Sign You’re Working Too Hard! Part Two
Hopefully after initially reading part one of this ongoing series. You can recognize and better appreciate. When you’re simply working too hard, right? By not allowing, the right type of state of the art technology to work for not against you.
And do part of your marketing or promotions heavy lifting. Because when you really stop and think about it.Would you rather,constantly pay typesetting and constantly rising postage rates, to send 1,000 -1,500, single or two sided, direct snail mail, post or index cards.,
Or systematically build your opt in email/mobile list over time.And then periodically craft, an unscheduled, (what’s often referred to as), a “broadcast” email message to your subscribers.
And if your emails subject line, has the “what’s in it for me” factor figured out. Rest assured, at least a percentage of your active subscribers, will definitely want to know what the rest of your email or text message alert is about.
On the other hand. If your emails subject line screams blatant sales pitch,the vast majority of your current or future subscribers, will tend to ignore them.So let’s not let this be the case. Agreed?
Why Constantly Work Too Hard When You Can Get State Of The Art Technology To Do It For You!
Case in point. Picking up where part one left off. As you recall. A single location, independently owned, men-s clothing and accessories store. Originally had 1,000 of their stores customers and hottest prospects, physical mailing addresses. And they used to periodically spend a fortune, mailing therm, single or two sided, direct snail mail post or index cards.
Then they finally wised up. And opened an account, with a reputable, state of the art. Paid email service provider.
And started systematically sending, both pre written and unscheduled, “broadcast” email messages. To 500 of their subscribers, who they ethically bribed, to join their opt in email or mobile marketing list.
And as soon as they did so. No more typesetting or steadily rising postage costs. To periodically contact these 500 or X number of local subscribers.And remember, since the overall theme, of this two part series is.
You’re constantly working too hard. Here’s the next part of your long term marketing plan. Unlike the vast majority of your major competitors.
One Sure Sign You’re Working Way Too Hard Is You’re Attempting To Grow Your Business Or Service In A Linear And Not Geometric Fashion!
You will not be content, to continually rely on growing your business or service, in a customer by customer, ad or promotional campaign at a time. In what’s often referred to as a linear process. No way.
Instead, you constantly seek, or you should, be constantly on the lok out, for some proven methods, to add profit skyrocketing geometric growth to your long term marketing methods.
How you so skeptically ask. Great question. Let’s start with a few of the most obvious. Low hanging fruit. Previously untapped marketing opportunities. Okay? Great.
1.) First: Take a much closer look, at where your single location, is currently located. How many other local, non directly competing businesses or services, are physically located on the same street. Or within a five block radius. Bingo! Huh?
And “how” many of these local businesses or services, do you and your staff, currently patronize on a regular basis? In other words, start forming, potentially profitable, JV’s (Joint Ventures (aka) strategic alliances with these business or service providers asap.
2.) Second: Negotiate, having these non directly competing vendors, offer your extremely time sensitive, new customer only, discount/gift certificate coupons, to their customers.
As extremely valuable, second and third prizes, in their monthly or quarterly free drawings. This one proven strategy alone. Properly and consistently implemented, will become an extremely reliable and profitable, low hanging fruit marketing strategy. Which is evergreen.
Give Your Marketing Plans A Realistic Time Frame To Grow And Gel! (And Watch Your Long Term Profits Steadily Soar!)
3.) Third: And critically important to your long term marketing or promotional success. Find some high profile, local men celebrities. Like coaches of the local jr. or state college, basketball and football teams. Especially the ones, whose teams routinely do fairly well.
Because these men, along with the men athletic directors. Routinely attend, those glitzy social or political events. And less not forget, local charity events.
So whenever they step out. Wearing some of your best, higher end, designer, customized designed men-s suits. Or higher end designer ties, soft leather shoes.Great looking collar less shirts or your really sharp designer slacks, leather coats or great looking cuff links etc.
Consistently Power Networking With The Right Strategic Alliance Or Cross Promotional Partners Can Lead To Some Long Term Major Profits!
Rest assured, either some of the other local bankers, successful mortgage brokers, commercial or residential real estate brokers, stock brokers or successful hedge fund managers etc. They or their wives or live in significant others, will definitely wanna know.
Where they got their great looking blank. and when they hand them, your specially made, two sided business cards. Side A ethically bribes them, to enter your extremely popular, monthly or quarterly free drawing. For their chance to win a custom designed, tailored men-s suit.
Which normally retails for at $2,500 or X amount of dollars. This is just part of your long term marketing strategy. For steady geometric, not just customer customer, snails pace linear growth.
Otherwise.You’re definitely working too hard. Don’t you agree?
You Can Either Start Systematically Growing Geometrically Or Keep Going At Your Snail Mail One Customer At A Time Linear Pace!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters, who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free!
