How Understanding Strategic Lead Generation Strategies Gives Your Small Business The Edge!Part Two
So hopefully as you previously discovered in part one of this ongoing series.
Unfortunately, far too many, semi cash strapped entrepreneurs, small business and or service providers, really don’t have, state of the art, lead generation strategies and or tactics, to help them smooth over the rough patches, do they? 😀
Sadly, not even close. And before they really invest the time, money and other extremely valuable (albeit) extremely limited resources in developing them.
Far too many, initially turn, to the outrageously expensive, dismally performing, traditional advertising mediums. Do they not?
And once they truly realize, they simply don’t have nearly enough money and other financial resources, in order to effectively compete, with the local big boys & girls.
Often by then, they’ve wasted a ton of money, then really didn’t have in the first place. Ouch.
But all is certainly not lost (entrepreneur), because you’re about to discover, even more, market tested alternatives. Provided (of course) you stick around….
And you’re really serious, about discovering and implementing, some proven lead generation strategies and or tactics.
So Are You Finally Ready To Discover How And Why Thoroughly Understanding Proven Lead Generation Strategies And Or Tactics Definitely Gives Your Small Business And Or Service A Decided Edge!
Quickly picking up where part one, of this lead generation strategy tailed off.As you recall entrepreneur.
An extremely marketing savvy, local Mom & pop bakery, reached out, to a para legal customer, whom they hadn’t seen since she officially got engaged, a few months back.
And in order to help her further celebrate this significant moment in her life, and to get her to start spreading the word, both on and offline. Especially via social media. 😀
They gave her a large free beverage, donut, bagel and or pastry of her choice. An X dollar value.
Thank Goodness Effective Lead Generation Strategies And Or Tactics Have Long Term Residual Value!
Because they know and understand, simply by doing so, once, during and after she left the office.
She would probably, in all likelihood, tell her co-workers, Mom, sister, closet girlfriends, brothers wife, and or his live in significant other.
Her soon to be legal sister in law, closest neighbors, hair and or nail salon owner(s), on her very next visit etc.
Entrepreneur, let-s see your outrageously expensive, traditional advertising and or promotional campaign, come anywhere close, to matching this type of, viral, positive word of mouth and mouse exposure! 😀
Which brings you to the very next point. Now your bakery, systematically reaches out, to the local hair and or nail salon owners, where -either- you and or some of your staff, are already regular customers.
Your Entrepreneurial Skills Are The Proven Key To The Long Term Profits Vault!
So initially, since you’re not totally sure, just how things will ultimately play out. And or to what degree.
You might try and help the salon owner(s), increase their gross front end profits, and help yoursefl as well.
This being the case. You can create, some exclusive, discount coupons, the hair or nail salon owners, (and staff!)can give to their very best customers, as free upsell bonuses, (valued at X),when they spend over X amount of dollars.
So in other words,let’s (even though), this is probably not the case! Let’s say the average daily spend, for both salons, is $37 dollars.
Every customer who spends over $60 dollars (or X), they automatically receive an extremely valuable, time sensitive coupon from your bakery, where they get one free large beverage of their choice.
Plus save 15% on any order under $10 dollars, but they automatically save 20% (or X) off any order over $15 dollars.
Watch Very Closely What Starts To Happen To Your Long Term Profits As Your Lead Generation Skills Gradually And Steadily Improve!
And on Mothers and Valentines Day, the salons pass out your extremely time sensitive coupons, and the recipients get one free large beverage of their choice, plus they automatically save 25% off a dozen anything they purchase. 😀
Because remember, since you’ve already run, your ideal local customers, total lifetime customer value metric numbers.
You’re banking on cashing in, on the extremely lucrative, long term, repeat purchases, a certain percentage of these first time customers, will continuously make. 😀
Which means, birthdays, wedding anniversaries, promotions, retirements, sweet sixteen and house warming parties, high school, dental and law school, as well as college graduations etc.
There will also be, plenty of receptions, Super Bowl parties, openings of second or third locations and award ceremonies to supply your goodies to etc. 😀
Commercial and residential Realtors spoiling and acknowledging, some of their very best customers and or clients etc.
Are You Starting To See And Appreciate How Your Small Business Could Be Set To Literally Explode To The Upside!
And your mouth watering goodies, will definitely be a part of it. Unless, you prefer your major competitors, take advantage of all this additional, back end business.Somehow I didn’t think so.
(Extremely Important note: And do keep in mine entrepreneur, this is merely scratching the surface, of the back of the front end, not the back of the back end of your long term sales funnel! Is that not interesting?)
Any hoo, once all this back end, residual income (aka) repeat purchases, really starts to develop.
Then, you’ll gladly start providing the salon owner(s), with monthly credits of X.
Where by, as long as they pick up the orders themselves, and or has one of their stylists to pick it up.
Who Says Your Small Business And Or Service Can’t Develop Into A Major Playa In Your Local Market!
Once every other week, they can get credit, for $30-$60 dollars worth of your goodies for free!You know this will help spread the word, about the salons, right?
So as they continually grow, from the positive word of mouth and mouse avalanche! So too will your small business and or service. Sound like a plan or what?
So are you truly starting to appreciate, how and why, thoroughly understanding, some proven lead generation strategies and or tactics, definitely gives your business and or service, a decided edge? Say yes!
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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