How Understanding Strategic Lead Generation Strategies Gives Your Small Business The Edge!
So have you also noticed, this rather odd trend, with regards, to how semi cash strapped small business owners, service providers and or start up entrepreneurs, initially implement, their lead generation strategies and or tactics?
Typically, they start out, using extremely wasteful,traditional mass advertising mediums, like local newspapers, radio and or TV ads etc.
And doing so, quickly dries up their readily available cash flow and modest credit line(s.) Ouch. And once they get a massive reality check, and begin to realize and appreciate, they simply do not have the financial means and or resources, to be heard above all the daily, corporate advertising and or promotional noise.
Which like or not, is constantly taking place on a daily basis. (And only getting worse!)They begin to appreciate, how and why, they simply have to, (if nothing else), become semi competent, in their lead generation efforts.
Entrepreneur, if any and or all the previously described scenario describes you. Buckle up, because you’re about to experience, at least a few light bulb marketing moments…
How And Why thoroughly Understanding Proven Lead Generation Strategies And Or Tactics Definitely Gives Your Small Business And Or Service A Major Advantage!
Case in point, initially let’s start out with a rather basic (watered down) if you will, example. Then gradually get more sophisticated.
So as the image included in this particular post suggests. Let’s say you own a local, Mom & pop style, family owned bakery.
And you’ve established a well deserved reputation, for creating some or the best tasting, mouth watering, yet surprisingly affordable, gourmet deserts and or exotic pastries etc.
And since from day one of the existence of your business, you’ve always relied on positive word of mouth to constantly fuel your businesses continuous growth!
And now, with all the advantages of extremely active social media campaigns by your most loyal, repeat customers, you’re even more determined to continue the trend.
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Since both you and the vast majority of your staff, know practically all and or the vast majority, of your long term, repeat customers by name, and some of them by their current professions as well. 😀
One day, in walks a perky, para legal, you haven’t seen in quite a while. And since she’s flashing a rather large diamond on her finger, indicating she and her main squeeze, have just made their engagement official! 😀
You tell her, the large coffee and two exotic pastries are on the house!Say what? You know she’ll definitely be spreading the word, once she get-s to the office, throughout her day and once she leaves the office, and re-connects with -either- her closest girlfriend, sister, Mom, soon to be legal sister in law and her extremely cool neighbors.Right? 😀
Entrepreneur, look what your less than $10 dollar, non traditional investment strategy has done,in order to generate, some massive free, long term potential money making exposure.
As You Steadily Master Lead Generation Previously Closed Doors Will Definitely Start To Open Extremely Wide!
You also ask your para legal customer, to ask (more like) inform her boss(es), meaning the major partners in the firm, if they would like to participate in an arrangement, where, the firm gets delivered, once every other week, at least $100-$150 dollars worth of credit, and they get to choose, whatever they wish, provided they pick it up themselves.
They can call and or text their orders in the day before if they wish.However, in exchange for your generosity, all you expect the firm to do is four incredibly simple things:
1.) First: Pass out, some extremely time sensitive first time customer only discount coupons, to every partner, secretary, administrative assistant(s) and employee(s) of the firm.
2.) Two: Your bakery will create a special, annually renewable, two sided index style card, the legal firms secretary,(and staff) can use, to save X% off on your traditionally slowest days of the week.
Plus, they get one free large beverage of their choice, plus one free bagel, donut and or pastry, on either their birthday,wedding anniversary, secretaries, Mothers and or Valentines Day!
This is an X dollar value. Meaning the customer is responsible, for any cost above X. 😀 Right about now, you’re talking some serious,long term positive word of mouth and mouse. Don’t you agree?
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3.) Three: Here’s where it starts to really get good entrepreneur.(And extremely potentially lucrative.) So please pay close attention.
Remember, in exchange for you providing,either the law firm and or up and coming CPA firm,(or both) basically credits, of $100- $150 (or X) dollars worth of your extremely tasty mouth watering goodies.
Keep in mine, you can initially start off, merely charging them your actual hard costs, in exchange for them doing what you ask, just to see how things actually play out.
In any event, because you understand, your ideal business customers, total lifetime customer value metric numbers.
Looks Like Your Small Business Isn’t So Small Afterwards! (Is It!)
You know long term, with all the repeat purchases, wedding anniversaries, kids and spouses parties, graduations from high school, college, law, pharmacy and or dental school etc.
Sweet sixteen parties, retirements, engagement parties etc. Not to mention, all the postings on social media, showcasing your mouth watering goodies etc.
Your bi-weekly investment, in the law or CPA firm’s local reach, is more than worth it, don’t you agree? 😀
4.) Bonus: The partners of the law (and or) CPA firm (or both!) agree, to periodically send one of your best market tested, extremely time sensitive, first time only customer discount coupons, to their constantly growing, opt in email/mobile marketing list.
Who Says The Right Small Business Marketing Strategies Can’t Make All The Difference!
5.) Bonus: And they also agree to include your flyer, in their out going, local snail mail, to both their business and individual clients.
Ladies & gentlemen, if only 20% of these market tested strategies,end up working for you.Your business is still going to experience, some massive growth.(The 80/20 rule, remember? 😀 )
And this is only on the initial front end of your business.Which definitely means, you can and more than likely will, potentially have multiples of this, on the back end of your sales funnel.
Don’t you agree? So hopefully, you can now, much better appreciate, how and why thoroughly understanding proven lead generation strategies and or tactics, definitely gives your business and or service, a decided edge. Any questions?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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