So what do you really think it will take, to start moving your business and or service ahead?
And anywhere on your laundry list does the concept of effective lead generation strategies and or tactics, appear on your list anywhere?
It’s truly a shame, if it doesn’t.
Because (ladies & gentlemen) without doubt. You and I, developing, a proven lead generation strategy of some kind. Is most definitely a long term potential game changer.
It allows you to systematically lower, your upfront out of pocket cost. And then there’s also, the added benefit, of potentially opening the doors really wide, to all types of bank account filling, joint venture (JV) and or cross promotional opportunities as well.
For these reasons, and many others, your basic understanding, of high impact, lead generation strategies and or tactics is simply a must. Don’t you agree?
So Who Else Definitely Wants To Know Why Your Basic Understanding Of Lead Generation Strategies And Or Tactics Is Simply A Must!
Ladies & gentlemen, did you happen to notice the image included with this particular post?
The reason I asked, is because that particular post, dealt with how understanding strategic lead generation strategies, gives your small business the edge.
However, as you recall, that particular post took the marketing perspective, of an extremely marketing savvy, Mom & pop family style bakery owner, initially approaching a local CPA and or law firm.
And proposing an arrangement, where initially, they sell either firm, their mouth watering goodies, at their actual hard cost, in exchange for the firms, exposing the bakery to both their immediate, personal and professional inner circles. Remember?
Let’s Take Your Small Business Marketing Strategies And Or Tactics To The Very Next Level Or Two!
This time, let’s do a potentially bank account filling marketing reverse. Huh?
Meaning, instead of looking at the untapped marketing opportunities and or possibilities from the Mom & pop bakery owners point of view.
Instead, let’s say one of the main partners, in an extremely well established, local law or CPA firm, with a grand total of 40 employees, between two local offices.
Let’s suppose, this one main partner, (whose happily married), with three grown kids, and four grand kids, with two more on the way! 😀
He (and two of his kids and their spouses) have been extremely loyal customers, of this local bakery for the last 15 plus years.
So both he and the owners of the bakery, and some of the bakeries key employees, are on a first name bases.
Which is definitely about to make things extremely interesting and potentially lucrative as well.
Small Business Owners And Or Service Providers Owe It To Themselves To Become Educated About Effective Lead Generation Strategies And Or Tactics!
So more than likely, it’s the managing partners of the both the law and or CPA firms in town, who truly and readily understand, total lifetime customer value metrics.
Lead generation strategies and or tactics and creating and or maintaining various forms of marketing leverage, correct?
This being the case, (one day) completely out of the blue, this particular managing partner, asks to have lunch with one of the owners of the bakery, (at their earliest convenience!)
In order to propose the following, potentially profitable arrangement. The managing partner and extremely loyal, long term customer points out.
Small Business Or Small Service Doesn’t Have To Necessarily Mean Small Ideas!
And with a grand total of 40 employees, both full and part time, working at he and his other three managing partners law or CPA firm.(And always the possibility of growing even larger!
Some of whom are -either- happily married, and or currently living with their significant other.
And several of the firms employees, having kids, ranging in age from 5- 21. There’s always the potential, (just from his law firm alone), for additional weddings, retirement and or moving away parties etc.
Kids, spouses and or significant others birthday days, wedding anniversaries, sweet 16, high school dental or law school and or college graduations etc.
And let’s not forget all of the above mentions, neighbors, co-workers of neighbors, relatives and in laws etc.
The Proper Long Term Marketing Perspective About Effective Lead Generation Strategies And Or Tactics Makes This All Very Possible!
So as the managing partner, steadily lays out the potential untapped marketing opportunities and or possibilities, available to this potential bakery owner, and or their major competitors.
The astute Mom & pop bakery owner(s), quickly realize, the incredible long term profit potential, waiting to happen. 😀
The main point being, what the managing partner initially wants, is (going forward), to be able to buy and they’ll guarantee the bakery, X amount of dollars in minimum business per week or month etc.
In exchange for being able to buy the bakeries mouth watering goodies, at the bakeries actual hard cost.And at just 5-10% above their actual hard costs.
And in exchange for the bakery doing so, the law (and or) CPA firm, (or both)agrees, to periodically pass out, the bakeries extremely time sensitive, first time customer only discount coupons and or gift certificates, to their steadily growing, new and current customer/client base.
With The Right Small Business Marketing Strategies And Or Tactics You Can Grab Tons Of Market Share For A Whole Lot Than You Major Competitors Would Otherwise Have To Invest!
Keep in mine, all of the current and future customer/client base of the law or CPA firm, will periodically receive these extremely time sensitive discount coupons and or gift certificates etc.
Either in person, when they visit the law or CPA firm. And or via, unscheduled, ‘broadcast’ opt in email/mobile marketing messages.
And they’ll also receive tons of free, constant social media exposure, when their mouth watering goodies, turn up on Facebook, twitter and Instagram, from all of these local activities.
Entrepreneur Make Mastering The Basic Of Lead Generation Strategies And Or Tactics A Priority!
Plus, don’t forget, these managing partners, will also be constantly bragging (like crazy!) to their golfing and card night playing buddies at the exclusive, local country clubs, will they not? Abso-freaking- lutely!
And at local, high end annual fund raisers events and quiet dinner parties,(with extremely close friends and colleagues), both they and their spouses, and or live in significant others frequently attend.
Because let’s face it already, what prudent business owner and or service provider, wouldn’t wanna know, how they can buy, their bakery goodies, at either hard cost! And or how to ultimately get them for free! 😀
Small Business Still Equals Really Big Potential!(Don’t You Agree?)
Because ultimately, both the local law or CPA firms, want the bakery to simply provide their offices, with X amount per week or month, in free mouth watering goodies.
And the Mom & pop bakery, in this particular case anyway. 😀 Is more than happy to do so, because they fully recognize and appreciate, there is simply a ton of untapped gold, in the back end of this particular marketing arrangement, is it not?
And as marketing icing on the cake. Anytime, the bakery owners, their immediate family members and or the current employees, need any type of legal and or CPA advice.
They can simply call -either- firm, and get a free hour or 90 minute long consultation! Which is an X dollar value!
Who Better To Show Small Business Owners And Or Service Providers The Way Than You!
And if they ever need a lawyer to close on their real estate investments. Be it a house and or rental property or a business deal etc.
The law firm will do it for their actual hard costs! 😀 Entrepreneur, are you truly starting to appreciate, why a basic understanding, of potential money making lead generation strategies and or tactics, is simply a must! Say yes! 😀 Great!
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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