How The Ultimate Insiders Use Incentive Programs To Drive Your Competitors Crazy!Part Four
As you previously discovered in part three of this series, low cost high impact (bribery intense) incentive programs
definitely should become a part of your long term marketing arsenal. Don’t you agree?
Let’s face it, do you really think your customers and clients, but especially your best customers and clients, don’t enjoy a good (totally unexpected) ethical bribe or two, every now and again? And what about your best employees/associates?
You really think they would object to an ethical bribe or two? Especially if the bribes you’re using to increase both customer/client and employee/associates were not being personally supplied by your business, product or service!
For now let’s dig just a little bit deeper into this incentive based marketing concept, and see what new marketing discoveries and potential opportunities reveal themselves…
The Effective Use Of Incentive Programs Definitely Stacks The Deck In Your Favor!
Picking up where part three of this series left off, as you recall a savvy upscale local restaurant (or company X) was approached by another creative local business owner and or service provider, willing to pay them a flat $2,500 dollar up front monthly sponsoring fee.
The company which (in this particular hypothetical case) was a local jeweler. And they paid the restaurant owner(s) a $2,500 upfront sponsoring fee, to have exclusive rights to market to the restaurant owners exit traffic.
Meaning- the jeweler arranged to have the restaurant’s parking valets strategically place the jewelers best market tested lead capture page time sensitive new customer only VIP discount coupons on either one of the front seats or taped to the mirror.
And in exchange for this exclusive right the jeweler (or company/service X) willing paid an upfront exclusive monthly cash sponsoring fee of $2,500 dollars or X.
Because soon or later, you best believe as word starts to spread among the local business on and offline grapevine, other companies will bid the price, wanting exclusive monthly marketing rights as well!
You Don’t Have To B A Marketing Guru To Develop Profitable Marketing Smarts!
Let’s see how this savvy restaurant owner might creatively use some of their $2,500 cash slush fund, to generate even more long term repeat customers, for literally pennies on the dollar!
And they’re going to do three incredibly simple things (hopefully) consistently! In order to make this happen.
1.) First, they’re going to send a certified letter to (at least) five of the top local law firms in town! And they will invite (initially) two of the main partners to be their guest and provide them with two free dinner vouchers valued at $200 dollars total. Which means, if all five law firms take them up on their extremely generous time sensitive offers, it will cost the restaurant owner $1,000 dollars plus the cost of the certified letters.
(Still, a pretty good investment, don’t you agree?)
2.) Next, they’ll send the same invitation to four of the top Real Estate brokers in town! So that’s an additional $800 dollars, plus the postage fees, deducted from the cash slush/marketing fund!
3.) And finally, they’ll send three local Doctors (in private practice) the same invitation. So at the end of this let’s say, they invest $2,400 dollars on all this marketing activity.
Do you think any of these brand new potential first time customers will become long term repeat customers? Bingo! And do you think they’ll share their initial good fortune with any of their success high income, well connected friends, family members and or colleagues? Yep.
And finally, do you see how these type of battlefield tested incentive programs, can and will make you more money, grow your business that much faster and literally drive your competitors crazy? Say yes! Ready to get to work or what?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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