(And How You Can Too!)
Hopefully at this point, it’s no longer a valid question, as to whether or not, you should be strategically using, some form of battlefield tested email marketing, right?
Instead, your primary questions should circle around, how you should be using it.
Irregardless, of whether, you primarily market your business, products and or services on or offline.
And if you do plan on primarily marketing online, you simply have to start building your very own, opt in email/mobile marketing list, yesterday.
And in order to do it effectively, you need one of the many reputable, paid email service providers not the free versions of their service.Period.
And the main reason being, the paid versions give you the utmost marketing flexibility and options, while the limited free versions obviously do not.
So How Do The Ultimate Insiders Consistently Put Some Of Their Very Best Email Marketing Strategies On Steroids? (And How Can You Learn To Do It Too?)
Even now, tons of offline, traditional bricks and mortar businesses, be they retail and or service orientated.
For whatever reasons, they still haven’t quite connected the dots, as to how and why, having an active email marketing or mobile marketing component to their business, offers far more positives, than negatives!
Typically, one of their very major, all too typical objections is.
Why does an offline retail business, and or service provider, need an active email marketing component to their business, when all of their clientele, is local, not worldwide?
Strategic Email Marketing Done Effectively Definitely Helps Lower And On Or Offline Business Owners Expenses!
Or how does having a pro-active email marketing component to their business, help an offline business owner/service provider?
And on the immediate surface, at first glance, it would or it may appear, to be an extremely valid point.
However, the moment you peel a few layers back, and have a much closer look,you start to develop a much deeper appreciation, for the potential leveraging of your time and minimizing ongoing expenses.
Savvy Entrepreneurs Appreciate How Effective Email Marketing Campaigns Leverage Their time And Lower Their Upfront Out Of Pocket Cost!
Case in point. Let’s suppose you’re a local service provider, (and or) retailer. First let’s take the case of the extremely marketing savvy service provider.
And let’s say you’re major painting season is summer, that’s when your business is simply booming, and firing on all cylinders, correct?
However, once the bitter cold winter months start to settle in, your major projects all but come to a halt, correct?
However, your monthly and or quarterly bills, just like every other profit seeking entrepreneur, still have to be paid, do they not? For sure.
And likewise, let’s say you run a fairly successful retail appliance center. And during the bitter cold winter months, both you and your major competitors, tend to sell a ton of, state of the art space heaters, of all sizes and prices, right?
And you tend to sell a ton of the top of the line models, during the beginning of the winter, to senior citizens.
Your Highly Polished Entrepreneurial Skills Is A Cash Cow Waiting To Be Unleashed!
And vice versa. Your retail appliance center, tends to sell a ton of state of the art, top of the line air conditioning units, during the brutally hot summer months, correct?
So imagine, in your store, during the beginning of the outrageously hot summer months, you offer a free drawing, for one of your top of the line, most popular, and therefore most expensive A/C units!
And likewise, during the beginning of the brutally cold winter months, you offer a free drawing, offering as your grand 1st prize, one of your most popular, state of the art, most expensive models, to your over overwhelmingly enthusiastic entrants!
Now, you’ve probably generated your very own, opt in email /mobile marketing list, of at least 5,000 subscribers, or more, correct?
Strategic Email Marketing Campaigns Is Simply A Must!
And by segmenting both lists, now when you contact either list, you can make specific offers, which they’ll definitely find relevant and interesting, agreed?
Now then, imagine having to pay for postage and typesetting, and post cards, in order to snail mail two separate offers, to both of your lists.
Or, you could simply save yourself the enormous hassle, and simply create two separate, extremely time sensitive discount coupon offers.
And Once You Add Some Strategic List Segmenting To Your Long Term Marketing Mix! (You’re Definitely On Your Way!)
In order to send all of your runner up subscribers, and since you only pay a modest monthly service fee, for your state of the art, paid email service provider.
Even as your list(s) continually grows, your gradually increased monthly services fees, are relatively low cost by comparison, don’t you agree?
Now during the brutally cold summer months, while practically no one is even thinking about, the inevitable long hot summer, which is just around the corner.
Strategic Email Marketing Doesn’t Just Lower Your Upfront Out Of Pocket Cost!
You offer every subscriber, X% off, one of your top of the line A/C units, and just for bringing a friend, whose not a current email/mobile subscriber, and at least 18 years of age.
You not only, automatically save an additional 10-20% off the already discounted price!
But you’ll also, gladly throw in, a free $25 dollar universal gas card for their trouble! Of course, this entire marketing campaign, is predicated off the fact, you already know your ideal customers total lifetime customer value metric, is $5,000 dollars, over the next eight years.
This brain dead simple marketing approach, is potentially a whole lot cheaper, and will probably, consistently make you (and or) your major competitors, a whole lot more money.Don’t you agree?
My friend, this is just one of the many proven ways, the ultimate insiders, strategically put some of their very best email marketing strategies or tactics on steroids! And how you definitely can too!
A Good Percentage Of Your Major Competitors Are Not Effectively Utilizing Email Marketing Strategies And Or Tactics!
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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