(In Order To Successfully Fund The Growth Of Your Business And Or Service!)
Entrepreneur as of late have you been at least semi tempted. To look into borrowing money short or long term? In order to invest some or all of it into trying to grow/scale your business or service.
It’s definitely understandable if the thought has crossed your mind. Of course nobody has to tell you. anytime you or I borrow money. There’s always a risk involved. With regards to paying all or some of it back, right? A totally unexpected downturn in your local economy.
And suddenly more locals have less discretionary income to spend. Or more and far better funded online competitors turn up from seemingly out of nowhere.
And your already razor thin front end gross profit margins just got even thinner, correct? But fellow profit seeking entrepreneur. What if you or I could systematically tap into. What was once considered so called hidden money. That would be a really good thing, would it not?
Right About Now You Really Need To Take Another Look At Your Current Marketing Costs!
Entrepreneur before you right another check for any type of potentially expensive, traditional advertising costs. Please seriously consider the following. The potentially profitable marketing/promotional alternatives.
First and foremost. Think about “how” much time, money, resources and effort. Your typical non directly competing vendor constantly invests. In order to generate a first time customer.
(And just in case you don’t know. Typically it’s generally somewhere in the neighborhood of 350-500% more. In order to generate a first time customer.)
This being the case. Do you think they’ll have any problem. With you offering to help them or their major competitors. Dramatically lower their initial front end costs.
In order to consistently generate new first time customers. Would or do you have a problem with doing so?
Consistently Generating Customer Referrals May not Be As Hard Or As Expensive As You Currently Think It Is!
By taking a closer look. Consider the following. Strictly for hypothetical marketing illustration purposes only. Let’s say you own a non franchised, retail appliance center.
And you want to help one of your favorite, local, non franchised bakeries grow their local customer base. Like a rabbit farm on a hormone diet. For literally pennies on the dollar of course. 😀
And since you already have a pretty good idea. What your ideal customers-total lifetime customer value metrics are. You know about “what” you can safely afford to invest in order to generate a brand new first time customer.
Only in this case. You or your major competitors can afford to at least inexpensively the following marketing strategies and tactics. In order to help your bakery JV (Joint Venture) partner generate more first time. And more importantly long term repeat customers.
For literally pennies on the dollar.
Sometime It Definitely Makes Sense To Give A Little On The Initial Front End! (In Order To Get A Whole Lot On The Long Term Back End!)
First of all. You will invite the local bakery owner(s) to set up a portable table in your store(s.) And every customer of yours. Who ‘s on your opt in email list. They’ll get an extremely time sensitive email message or two. 😀
Informing them to come to your store/showroom. And provided they drag a friend with them whose at least 18. Your subscriber will be given a business card from the bakery. It will have a three day/72 hour opportunity window.
They bring the card to the bakery. And they get to buy any one Xtra Large “Big Gulp” beverage of their choice. Plus any two muffins of their choice. At the bakers actual hard cost of X. (That promotional strategy alone. Ought to be more than enough to create some viral, positive word of mouth and mouse buzz, correct?)
Plus, they will be informed. Going forward, as long as they bring the Xtra Large “Big Gulp” plastic mug back with them. On each subsequent visit to the bakery. Now they only pay $3.99 for the exact same “Big Gulp” beverage, which usually cost $11.99 per cup or X.
And you or your major competitors will discover what your guest get. Coming up very shortly in part two, okay? For now ladies & gentlemen. Are you starting to better appreciate “how to” find and or access. So called hidden money in your business or service. Good answer.
Just Because Your Major Competitors Want To Constantly Waste A Fortune On Outrageously Expensive Advertising! (Doesn’t Automatically Mean You Have To Do So As Well!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
