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Three Simple Ways Savvy Entrepreneurs Make Money While Their Competitors Struggle!

Have you noticed, some marketing savvy entrepreneurs, seem to consistently generate brand new first time customers, patients, and or clients etc.

Irregardless, of whether or not, their local economy is (either) rapidly expanding, and or slowly contracting. Have you noticed that as well.

And while some of their major competitors, are either (temporarily) experiencing hiring freezes, or worst yet, actually having to temporarily lay some of their extremely valuable staff off!

They on the other hand, are busy bringing on (both) full and part time employees/associates.Now, (at least) one of the main “burning questions” has got to be, “what’s their so called secret to success?” Correct?

And truth told, there is no “secret” per se. But without a doubt, they do understand, and often implement proven lead generation strategies and or tactics etc.

And they do understand “how to” effectively implement, various ongoing marketing strategies, for maximum long term bankable results.

Let’s take a closer look, at three incredibly simple ways, they can not only, consistently generate some brand new first time customers, but do so for (literally) pennies on the dollar!All while their major competitors, continue to struggle!(And wonder “how the heck they’re consistently doing it!)

Who Else Wants To Discover At Least Three Incredibly Profitable Ways Some Incredibly Savvy Entrepreneurs Consistently Make Money While Their Major Competitors Struggle!

(Let’s return) to an all too familiar, (hypothetical) marketing situation shall we? That being, here you have another (classic) case of, the budding superstar marketing director, and her extremely success driven CEO, constantly on the look out, for some non traditional advertising, marketing and or promotional opportunities.

In order to successfully grow their business and increase their rapidly expanding market share.

And because their company is now being actively publicly traded, (and both of them) are officially semi major shareholders. 😀

They are more than highly motivated, to (both) continually increase their overall market share, while, (if at all possible), gradually, if not dramatically lower their traditional, upfront out of pocket costs.

And thereby watching their prize stock portfolios grow in the process.And since they are the major (marketing strategy) thought generators, for this national beverage distributor, which specializes in (various) extremely popular exotic drinks, such as exotic teas, lemonades, coffee and great tasting cocoa’s etc.

They realize their business (literally) thrives on new first time customers, constantly being exposed to their wares!(And then becoming fanatical repeat customers. 😀 )

Introducing Three Incredibly Simple Small Business Marketing Strategies That Are Made To Order!

Ladies & gentlemen, (would you not agree), that one of the absolute best, built in forms of leverage, to help boost a beverage companies sales, is the annual summers heat!(And or the brutal winter cold.)

Because as people go about quenching their thirst,(or warming their bellies), “what” better setup is there, for an extremely marketing savvy beverage distributor, correct? Absolutely.

So let’s take a look at three incredibly simple ways, an extremely marketing savvy beverage distributor could potentially use, in order to grow their positive word of mouth and mouse presence, for a fraction of the traditional upfront cost.

And simultaneously, help other local, non competing businesses, grow and maintain their extremely loyal customer bases in the process!(Important note:Any an all of these “potential” lead generation” ,and or marketing strategies or tactics, are merely an initial starting point!

Meaning: they need to be constantly measured, tweaked and or revised altogether, in order to achieve and maintain, long term maximum profitability and or efficiency.)

1.) Underground ninja marketing strategy # one: The beverage distributor will aggressively seek to create some sort of strategic alliance, with a local car washer owner (or two.) And during the hot summer months, (starting) in late May, until the last day of September.

Every customer that purchases one of their car washing packages, once they drive completely through, they will be offered (their) choice, of either an ice cold lemonade, and or an ice cold can of tea, courtesy of the savvy beverage distributor.

Plus, they will be given a two sided business card, and side (A.) will direct them to the beverage distributors, WordPress blogs, market tested lead capture page, so they can enter the distributors, monthly free drawing, for a chance to win, one years worth of free, twelve pack beverages of their choice, delivered directly to their home, and or place of business.

And that alone, is a $67 dollar a month value! Because they get to choose between, ordering every month, a ten pound bag of great tasting gourmet coffee, a twelve pack of 18 oz. cans of ice tea and or exotic lemonade.

(BTW, you’ll be discovering even more to this particular “bootstrapping” strategy, in part two.So please stay tuned!)

Entrepreneur Thank Goodness You Don’t Need Deep Pockets To Be Effective At Lead Generation!

 2.)  Underground ninja marketing strategy # two: Next, they will also aggressively approach, the smaller local, independent small book store owner/operators.

And they will supply them (each month) throughout the summer, with free six packs, of both their exotic lemonades and exotic teas etc.(And great tasting coffees and or cocoas during the bitter cold winter months.)

And once a week, on the book stores (traditionally) slowest day or days of the week, they will serve every customer, that brings a brand new potential first time customer with them, to the store.

They automatically get to choose, which free beverage they’d like to sample!Both them and their guest!Provided the first time guest is at least 18 years old.

And of course, they get the market tested two sided business card as well.And during the cold winter month’s, these very same customers, will be able to choose between a free sample of great tasting gourmet coffee and or cocoa etc.

 3.)  Underground ninja marketing strategy # three: The will aggressively seek out any and all, local women’s groups, that meet at least once a month or more.

Say there’s a monthly book and or investment club etc.And they will supply the main administrator with free samples of all the beverages they market, (provided) they make sure, each member of the group, mentions their free great tasting samples, all over social media.

And hopefully, if the group has a WordPress blog and the administrator occasionally does videos, they’ll mention (and showcase) some of the distributors great tasting, exotic gourmet tea, lemonade, cocoa and or coffee etc.

These three underground ninja marketing strategies, should be enough to initially help get the word out.Don’t you agree?

And of course, the savvy beverage distributor, will constantly send periodic VIP emails, and or special text messages alerts, to announce brand new test flavors, about to be launched etc.

And of course, any and all relevant affiliate offers, top various segments of their overall lists. My friend, this is just the tip of the overall marketing iceberg, some extremely savvy entrepreneurs will consistently use to grow their businesses. Any questions?Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can

apply to your business, product or service in the next 30 days or less!As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will
help you increase your gross profits by as much as 25% in the next 90 days or less.

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4 Responses to Three Simple Ways Savvy Entrepreneurs Make Money While Their Competitors Struggle!
  1. Hello Mark! First off I would like to thank you for you visit to my blog and for the Awesome comments that you left for me. As you know I am taking a little time away from my blog but not entirely gone LOL

    As for this post, I do agree with Marty, and love love love your car wash / cold drink idea and also think it is an awesome strategy for anyone to rake in some fast cash this summer.

    We have a boy scout camp up the road and I am going to mention this to the scout leaders this weekend and I am sure they will also fall in love with this idea.

    Great share my friend.
    Have A Great Summer.
    Chery :))

  2. Perfect timing for this topic Mark. So many people chalk the summer months up to slow business, cut back on advertising and marketing and even bloggers will throw up old posts assuming fewer people are reading. What they don’t see is that by cutting back on their efforts they are creating a self-fulfilling prophecy! By the way, I especially like your car wash / cold drink idea and was thinking what a brilliant strategy that would be for those nonprofits, school and sports groups that hold endless summer car washes to partner with local distributors.They could even include the distributors logo on their banners and get a local radio station involved. Those guys love stuff like that!
    Marquita Herald recently posted…How to Stop Living on ExcusesMy Profile

    • Wow M!LOL!

      Those are some freaking awesome ideas, with regards to enhancing
      how a vendor could effectively work with a car wash!

      I love your idea for nonprofits!LOL! That strategy, coupled with a local radio stations
      local audience, could potentially turn into an annual event!LOL!

      I may just have to write a sequel, and include your excellent strategies, and throw in an
      additional marketing twist or two!

      Thanks so much M! You’ve literally got my creative marketing wheels spinning!LOL!
      Mark Newsome recently posted…So Why Aren’t You Strategically Using Low Cost High Powered Cross Promotions?My Profile


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