Three Simple Online Marketing Lessons You Can Learn From Former Boxing Great Sugar Ray Leonard!
Entrepreneur did you know former boxing legend Ray Charles Leonard (aka) Sugar Ray Leonard, that his first and middle name was inspired by the late great music legend Ray Charles Robinson! (aka ) Ray Charles! Yep! (It was his mom’s favorite singer!)
Just a bit of trivia for you. And right about now you’re probably wondering (or at least ) you should be, what if anything does that have to do with any type of so called online marketing success?
Turns out, it’s plenty, as you will soon see. But for now, just recognize the fact there are lots of similarities between a former boxing great, whose now a hall of fame-r! And the rough and tumble world of business!
So What Are These Three Extremely Critical Things That Hall Of Fame Boxing Great Sugar Ray Leonard Can Teach You About Online Marketing Success!
So where to start? Hmm? Let’s take a look at the rather humble beginnings , of the sugar man’s legendary (and at different times) quite controversial, but no doubt, extraordinary boxing career.
Sugar Ray actually lost (say what!) an amateur bought in 1972, while he was a featherweight fighting in the quarterfinal round of the National AAU (Amateur Athletic Union) tournament .
Then in 1974 (even as his amateur career) was gaining serious momentum, he suffered his final two loses as an amateur. But as fate would have it, later on that same year, he also won the National Golden Gloves tournament (yea, that’s kinda of a really big deal!) And then he also won the National AAU light welterweight championship!
Then (finally) two years later, Sugar Ray won the gold metal in the light welterweight (aka) super lightweight division. Ah yes, this is the fight that actually put him on the world stage!
He finished his remarkable amateur career with a grand total of 145 wins, against just five losses and 75 victories by knockout. And his professional (hall of fame boxing career) would end with a grand total of 36 victories, against just 3 losses, (some would dispute that!) And one controversial draw. (A draw means a tie-for those of you not totally familiar with the boxing lingo.)
Being Successful Long Term Just Like Being Successful In Business Can Be Up And Down! (Especially Over The Short Term!)
And rumor has it, that the formerly shy kid, that was technically born in North Carolina, but grew up in Palmer Park Maryland, grossed in excess of $100 million dollars!
Not bad for a guy that fathered a kid out of wedlock as a teenager,(with no immediate job prospects.) And got hit with a major paternity suit, just after he returned home from winning a gold metal in the Olympics!
And saw a headline in the Washington Star newspaper that read “Sugar Ray Leonard Named in Welfare Dept. Paternity Suit.” He also discovered much to the dismay of both he and his professional management team, that due to the enormous negative national and international publicity surrounding his paternity suit!
No major endorsements would be initially forth coming! Ah yes, the real world! And on top of that, to add insult to injury! His father was hospitalized with meningitis and his beloved mother suffered a heart attack!
And both were no longer able to work! And it’s from those extremely humble beginnings , that a future boxing legend and hall of fame inductee was born! (To this point, it’s obvious what a fairy tale life this guy had,right?)
It’s Not Really Where You Start But Where You Whined Up! (Don’t You Agree?)
So let’s take an even closer look, to see what three major discoveries can be learned about successful online marketing, from this former boxing great!
1.) Successful online marketing lesson # one: Before Ray Charles Leonard became boxing great, and future box office draw Sugar Ray Leonard! He fought a grand total of 145 amateur fights! That means, he didn’t receive a dime for all of his efforts to that point entrepreneur!
And yet he diligently went to the gym and trained his butt off for each and every fight just the same! Q.) Would you offer 145 free intense, one on one power consultations in your specialty, before you accepted a nickel in compensation? (Didn’t think so!)
Have you at least published a grand total of 145 blog post, articles or whatever you wish to call them to your WordPress blog? Have you produced and uploaded at least 145 “how to” problem solving videos to youtube or on any other video sharing sites yet?
So “what’s the lesson? Entrepreneur, it took a lot of time, effort and dedication for Ray Charles Leonard to evolve into mega box office draw and future hall of fame inductee, Sugar Ray Leonard!
You Gotta Laser Focus And Remain Dedicated To Both Your Short And Long Term Goals! (If You Really Expect To Achieve Them!)
2.) Successful online marketing lesson # two: Sugar Ray was never known (and rightfully so) as a devastating one punch knock out artist! Instead, he was and is considered one of the rings greatest fundamentally sound technical fighters! He threw tons of a variety of different punches and typically out pointed his less skilled opponents!
So “what’s” the lesson? You and I really need to hustle! Because there is no one thing we’re gonna do that’s gonna put us over the top! Agreed?
3.) Successful online marketing lesson # three: And lastly.. Sugar Ray learned (over time) of course, how to keep his name in a positive way, in the public light!
What’s the lesson? You and I have got to not only be good (or great) at what we do, but we’ve got to be at extremely good at promoting it as well! Those are the three critical online marketing lessons, we can and definitely should learn from former boxing great Ray Charles Leonard (aka) Sugar Ray Leonard! Any questions?
Being Successful In Business Long Term Means You Definitely Don’t Get Much Time Off!
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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I was a huge fan of Sugar Ray when he was boxing. In fact my husband and I flew from Maui to Honolulu just to watch him fight on closed circuit – awesome! Great story and analogy. Thanks for the inspiration and welcome to the B3 community!
Marquita Herald recently posted…Contentment is Not the Enemy of Growth
Wow Marquita!
Thank you so much! I’m so glad you found some type of enjoyment, if not
some type value in it.
Without a doubt, he is and was one of the worlds greatest and most accomplished athletes! And his
story while certainly remarkable, was far from ideal! Thanks for stopping y and sharing your thoughts and
offering your positive feedback and support.
Both are greatly appreciated! And I’m so glad to be a part of the B3 community!