Three really simple ways to get bank account filling marketing leverage!
Honestly, who can resist creating (and or) consistently utilizing some type of proven marketing leverage, that simultaneously drives costs down and brings profit margins up! You consistently pull that one off, and you’ll sleep better, and find there’s a whole lot less stress around the dinner table!
Business (small) or otherwise is without a doubt, an extremely challenging undertaking, but it gets even more stressful, when you constantly have shrinking and or razor thin profit margins to begin with. Don’t you agree?
One Of The Keys To Long Term Success Is Constantly Creating Marketing Leverage!
When you read that last headline (typically) your first gut kneed reaction is to think about the type of bank account filling marketing leverage that can easily be experienced, whenever you systematically A/B split your various main power headlines against one another.
Because as you already appreciate, one main power headline can and often will out perform the other by as much twenty one times! (2,100%!) Yep! Of course, in a far more practical sense, you and I probably won’t be able to consistently pull those types of results off!
But it doesn’t matter, because an improvement of 57.37% is still worth a ton of money to you over time. But even that type of dramatic improvement, is not the main focus of this particular post.
Consistently Discovering Powerful Marketing Leverage In Non Conventional Places! (Three Simple Ways To Do So!)
Be sure to always take into account the far reaching consequences, whenever you decide to try and increase sales volume, simply by discounting your prices.
1.) Consideration # one: While lowering your prices (temporarily), can typically get a few more bodies through the door, (or generate a few more clicks on the buy button on your website), don’t ever discount the fact that, the same maneuver can also signal to (even) your most loyal repeat customers and clients that if they just post pone their purchase(s), cheaper prices are just ahead.
(In other words, don’t inadvertently train your best customers and clients to expect discounts.)
2.) ) Consideration # two: If your primary reason for temporarily discounting your prices, is because there’s a nagging recession and money’s tight etc. You might also want to take into account a few other (less subtle) primary considerations.
Such as, maybe the unemployment rate among your primary customers and clients, has temporarily gone up, or may be their hours got cut due to unusually low seasonal demand. Or maybe what your customers and clients really need is access to better financing options.
So make sure that you can offer as many viable financing options as possible.
3.) Consideration # three:Are you now currently (or perhaps) somewhere in the very near future, in the position to segment your business, product or service by offering a beginners, intermediate or advanced version of one of your more popular products or services?
Or does it make sense to create some type of “frequent buyers” club or some other type of meaningful affinity type of program, that caters to your best customers and clients.
These are three incredibly simple ways to get or create bank account filling marketing leverage!
List at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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