Now that you’ve made it to the third installment of this ongoing series about “how to” utilize effective email marketing techniques, just like the ultimate insiders do.
It would be real convenient to simply suggest that you watch what far too many aspiring online newbie marketers do, and merely do the opposite. 😉
But even that partially accurate advice, wouldn’t and doesn’t go nearly far enough, in terms of adequately filling in the (all important)“why” factor in the effective email marketing strategies puzzle.
For sure you can avoid a lot of potential email marketing pitfalls, simply by not following the lead of a lot of totally misguided and overly aggressive online marketing newbies.
That in far too many cases, they simply view their opt in email list as a convenient sales mechanism for practically unbridled promotions!
But in order for your business and online marketing venture to really go to the next level or two, you’ve got to have (at least) a surface knowledge as to “why” you or don’t do certain things online.Especially when it comes the effective and strategic use of email marketing.
So part three will reveal at least three more proven (long term) email marketing techniques that far too many aspiring online newbie marketers.either overlook and or ignore altogether!
And as a direct result, they’re not nearly as successful and profitable as they could and should be!
So What Are These Three Battlefield Tested Email Marketing Strategies That Far Too Many Aspiring Newbie Marketers Either Neglect And Or Ignore Altogether?
Right off the rip, (entrepreneur) please don’t discount and or neglect the fact that (at least) 40% or more of your visitors are viewing your WordPress site via some type of mobile device.(And this trend is only to go up.)
And “why” is this seemingly trivial fact of any significant importance you ask? Because if your visitor has to scroll left or right, in order to see your entire site on their screen!
That means (A.) your site is not mobile responsive yet. And (B.) in all likelihood your visitor will conclude, if your site is “old school”, then by default, your products and or services (in all likelihood) are probably lacking in some way shape or fashion too!
In which case, they will bolt from your site so fast, they won’t even leave skid marks! 😎 And that wouldn’t be such a good thing, now would it?
Here’s the other proven email marketing technique you constantly see far too many aspiring newbie marketers make!Ladies & gentlemen, (just like) when you send an email to a very close friend, respected colleague and or relative etc.
You’re not trying to write to the masses,right?So be as personable as you can be!In other words, be you and don’t think about “how” big or small your list currently is!
Your Email Marketing Techniques Are Far Too Important A Success Component To Simply Be Neglected And Or Ignored Altogether!
Remember, your email recipients are unique individuals are they not?And they don’t read your emails in group settings!So write to that one person, as if they’re either your best friend and or an extremely close and respected colleague.
That way you can relax (and let your hair down) just a bit and come off as more real and less pitchy!
And lastly entrepreneur, this next proven email marketing technique is either overlooked and or totally ignored by the vast majority of aspiring newbie markers altogether!
Do you have any idea, (backed up by over whelming statistics) “what” the third most viewed part of any (on or offline) sales letter, postcard and or email message is?
Well believe it or not, it’s your all important P.S!(Wait a second!)“What” the heck do you mean you don’t use a P.S to end your messages?
Ladies & gentlemen (typically) your on or offline prospect/opt in subscriber/customer/client etc.
First they very quickly glance at your (all important) main power headline! And if it fails to convey the specific “benefits” of your offer , in all likelihood, they will bolt from your site and (sadly) a staggering 98% of them or more, aren’t ever coming back!(In the case of your all important first time visitors!)
Which means, your main power headline (and or) sub headlines equals about 80% of the overall success or failure of your message/offer!So it’s by far the most important and most read part of your on or offline message!
Next, they skim (equally as fast) the main “body copy” and or “bullet” points of your message, looking to see “what” other potential “benefits” your offer has for them!
It’s Really Not That Hard To Distance Yourself From The Crowd!
(Don’t You Agree?)
And “finally” they head to the third most read part of your on or offline message!And that would be your all important P.S!
Entrepreneur, this is officially your last chance to convey the “benefits” of your offer!And your “final” chance to persuade them “why” they definitely want (not need)to do X,Y or Z!
Before they’re gone and probably for good!So this where you re-emphasize your best “benefits” and or free bonuses or solutions to theit major problems and or concerns etc!Let it all hang out at this point, in one last ditch effort to persuade them to take the specific (CTA) “Call To Action” you wish them to take!
And as was mentioned previously, a staggering amount of aspiring online newbie marketers, fail to even effectively utilize any type of proven P.S. on or offline postcard/sales letter/email marketing strategy of any kind!
Is it any wonder “why” they continue to struggle? Ladies & gentlemen, if you will consistently implement and inexpensively “test” what you’ve been exposed to in this ongoing three part series, (over time) these proven email marketing techniques will definitely help you take your business and or service, to the next level or two!Don’t you agree?
Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
Hi Mark,
Nice blog, are you using any plugin to show the moving image (maybe .gif) as a featured image for your post.
Thanks – Avinash
avinash Patel recently posted…Transfer GoDaddy Domain To Another Account
Hey Avinash!
Welcome and thanks so much for stopping by and for your incredibly kind and
inspiring words of encouragement!
No, that is a paid piece of software, that provides both stactic jpeg images
and moving gifs.
They currently have an annual paid subscription fee of $59 dollars per year.
They are called presentermedia.com.
Do check them out, I’m also a registered affiliate, but that’s not my affiliate link!
But you can easily see “how” those moving gifs helps your post stand out and attract attention, right?
Mark Newsome recently posted…How The Ultimate Insiders Strategically Use Their Asset Management Skills To Out Fox Their Competitors!
Hi Mark,
Great post. I know you are absolutely right but yet I still sometimes forget to check and see if my site or something new I’m doing is mobile friendly. What a shame for so many if the sites aren’t mobile ready.
I have let my mailing list slip a little and I guess I’m always afraid I will come off too much selling. I think I am going to write just a little keep in touch note and send to them in the next few days.
Have a great day.
Monna Ellithorpe recently posted…Common Scams To Avoid When Self Publishing
I doubt you’ll be viewed as too pitchy Monna!
But i definitely understand your immediate concern and not wanting to
viewed that way.
And your subscribers obviously joined your list(s) because they know like and
trust you!
So even if you feel you haven’t communicated with them as often as you’d like, just
start to re-open you communication with them!
And thanks so much for stopping by and sharing you extremely valuable thoughts!
I definitely appreciate it!
Mark Newsome recently posted…Seven Extremely Cool Reasons Why Strategic Marketing Research Definitely Gives You The Edge!
Hello Mark! Wowsy Oh So true my friend! This day an age you had better have your site mobile ready or you will be missing out on a lot of traffic. It is a NeW World that is for sure HUH?
I just loved this series and really learned a lot. One of these days I am going to get serious about building my list and have book marked this series of yours to come back to.
Thanks for sharing
Chery :))
Chery Schmidt recently posted…How To Write Powerful And Persuasive Affirmations
Wow Chery!
Thank you so much for such an awesome series of compliments!
I can feel my head swelling!LOL!
So glad you found some type of value!Thanks,your extremely kind words of encouragement are
so greatly appreciated!
Mark Newsome recently posted…Three Proven Email Marketing Techniques Far Too Many Newbie Marketers Ignore!Part Three