As you previously discovered in part one of this educational series about “how to'” consistently generate at least 250% more bankable results from current lead magnets, and your entire lead generating process in general.
The biggest (and most common) marketing mistake most small cash starved, struggling small business owners and service providers consistently make, with regards to their overall lead magnets and their overall lead generating process in general is, they attempt to lump every potential prospect into the same (one size fits all) category, meaning, they wrongfully, presume that every one of them is there to buy (whatever they’re selling), right now!
And they (you) simply couldn’t be more wrong! Some are there strictly to casually browse (and truth) told, no matter what type of irresistible offer, you or anyone else makes them, under no circumstances (whatsoever) are they going to be persuaded to ever buy anything!
Some (which refers to) the remaining 99%, that typically don’t or won’t purchase anything from anybody (especially online), on their first first visit. They may, however, be persuaded to hear from you periodically (by way of) your free opt in offer, and at some point;
A.) Not only be in the financial position to buy (perhaps more than once) from you, but also, upgrade and buy more expensive products and services from you, after you two have gotten better acquainted and a certain level of trusted has been established.
B.) After they have initially purchased from you, and they’re not only pleased with their initial purchase, but pleased with your ongoing customer service support, they are far more inclined to enthusiastically refer others to you as well!
C.) They’re also far more likely to provide you with long term money generating power testimonials as well! (But let’s not put the cart too far in front of the horse!)
So What Is A Lead Magnet Anyway And How Will It Generate Up To 250% More Bankable Results For Me?
(In The Next 90 Days Or Less!)
Basically, a proven lead magnet is any type of marketing mechanisms that causes your best semi qualified prospects to requests more information (and therefore) more future contact from you!
Yes, that’s a rather wide generic net, but it’s done for a reason, which should become clear in just a moment, so hang on.
Now let’s basically talk about the seven basic forms that a proven (market tested) lead magnet can or should initially come in. of course, it’s not limited to this basic seven forms, this is just a creative marketing idea generator list for you to seriously consider.
1.) An audio CD. 2.) A video format of some kind. 3.) In MP3 format. 4.) A podcast. 5.) An ebook. 6.) A PDF file of some kind. (Very similar to the aforementioned ebook format. 7.) A recorded Google Hangouts event.
Four additional bonus tip ideas! 8.) A recorded online webinar. 9.) A recorded tele-seminar. 10.) A recorded offline workshop/conference, that you either record portions of it with video, audio or both!11.) Whatever creative idea you can come up with, that makes since for your particular niche!
(It’s number eleven you’ll explore in much more detail in part three of this series, so stay tuned!)
Three Powerful Keys To Consistently Creating Low Cost High Demand Lead Magnets! (That Attract Your Most Qualified Prospects To You Like a Magnet!)
Here is where you can systematically move ahead of (at least) 98% of your major competitors that read and implement this exact same information!
1.) Proven key # one: Sadly, 98% of your major competitors that read an actually try to implement any type of lead generating strategy. They mistakenly interpret what they’ve read to mean, create some flimsy type (low information) extremely hyped up sales page, and condense it down and mislabel it a “so called” free report! or they’ll do the same in all of the other basic forms, previously mentioned!
When in reality, all they’ve really succeeding in doing is, repel the very prospects, they’re so desperate to attract!
2.) Proven key # two: Instead (oh savvy) small business owner and or service provider, make your “how to” problem solving free lead magnet 75-90% content and the remainder sales offers, and you’ve got yourself a proven (and it’s valuable) winner!
3.) Proven key # three: After you create it (or them!), meaning- if you’re smart entrepreneur, you’ll create multiple forms of proven lead magnet formats, now you’re free network, joint venture, license and rapidly expand your overall marketing reach! Literally, for pennies on the dollar! and that’s what you really want, right?
Follow this proven blueprint, and that’s exactly what your lead magnets will put you in the position to do!
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Digg or tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!