As you previously discovered in part two of this ongoing series about “how to” effectively create a bare bones minimum of 250% bankable results, from your current or future lead magnets.
Without necessarily having to spend more money! Here’s a quick little math exercise for you, that should get you thinking the right way.
Let’s say that you and one of your closest associates (both) invested $25,000 in the stock market, at the exact same time, and even though you invested in the exact same industries, you each invested in different companies, within those same industries. Here’s the $64 thousand dollar question.
If it took your $25 K investment 24 years from now to actually double, but it only took your associate, just six years from now to do the exact same thing, what’s the major difference?
The overall rate of return their receiving on their investment, is substantially higher than yours! Bingo! In other words, their overall annual rate of return was 12% per year and yours was a dismal 3%!
These over simplified calculations are based on the “rule of 72” calculation formula. (Google it!) That being said, two companies using proven lead magnets and the lead generating process, will probably achieve very different results!
It’s Not Just About Your Lead Magnets!
(It’s Also About Your Entire Lead Generating Process As Well!)
After you’ve taken the time to create some extremely valuable lead magnets, hopefully in multiple forms, like were previously discussed in part two. Now it’s time to put them through your (critical) two part litmus test!
If they can pass these two extremely crucial hurdles, you’ve probably got a winner!
A.) First: If you were to create this lead magnet and offer it to one of your closet relatives or associates, would you feel comfortable enough to charge them the full normal retail price for it?
B.) Second: And if you didn’t charge them for it, would you feel comfortable enough with the contents, that you could give to them free of charge, simply as a personal favor to them?
If you can honestly answer yes, to both of those two conditions, then you’ve probably got a winner!
Introducing Three Pretty Unconventional Ways To Create At Least 250% More Bankable Results With Your Current Or Future Lead Magnets!
Now let’s quickly talk about three more fairly non conventional ways, to consistently generate at least 250% more bankable results, from your current or future lead magnets.
Plus, bare in mine, the first two installments of this series, primarily referred to proven lead magnets as various types of information products, produced in multiple forms.
But a quality lead magnet is any and every thing that attracts your ideal prospects to you! Hopefully, for a whole lot less than you would traditionally spend on other more conventional means of lead generating.
1.) Unconventional lead generation method # one: Getting back to maximizing revenue’s and marketing opportunities at offline live workshop events, that (either) you or some of top joint venture partners might periodically participate in.
This first proven ninja strategy involves you offering one of your (or one of your) top JV partners best market tested lead magnets as a powerful free bonus, to the first X number of people that will let you record a live testimonial of them, detailing one to three things they learned as a direct result of attending your particular workshop!
(Or, you can also bundle one of your best market tested free lead magnet bonuses, with one of your top JV partners, and any time they participate in a live offline seminar/workshop event.
For their particular industry, they can offer both of your free bonus gifts to their particular target audience for doing the exact same things, your niche audience did for you!
Now you’re putting your lead generating efforts on steroids!
2.) Unconventional lead generation method #two: Here’s a proven, active question for you.What do you normally do with all of your old cassette tapes and video tapes? That’s right, trash them! Because who in their right mind would want them now! Right?
Well, that may be the case with cassette tapes that have music on them, or old video tapes with old movies on them! However, my friend, when it comes to those older forms of technology, that have extremely valuable information on them, that (either) you or your top JV partners created a while back!
Now, you simply update the format, meaning you convert it into some newer form of technology and offer it again, only this time as an additional powerful free lead magnet of some kind!
Maybe you create a podcast and and adjust or update certain parts of the information, but in any event, under no circumstances, do you allow newer technology to prevent you or your top JV partners from updating the info, and re-distributing the updated info, by way of newer technology!
3.) Unconventional lead generation method # three: And finally, are you familiar with the military and marketing phrase “preemptive strike?”
It just means to strategically do something first! Think about competitive business for a second. Superstar marketing consultant and direct response marketing ace “Joe Polish” of Piranha Marketing fame.
A Proven Lead Magnet Is A Proven Lead Magnet Is A Proven Lead Magnet!
Joe instructs his elite $10-$25 K mastermind clients, in the carpet cleaning/restoration industry, to strategically “preemptive strike” their competition! And the way he instructs some of his top carpet cleaning clients to do so, is by having them get permission from their best paying clients to strategically place a simple sticker that says “Tired of staring at dirty carpets?” right on their vacuums! Brilliant!
And guess who a staggering 95% of those clients call, when they want their carpets cleaned? Bingo!
So the $64,000 thousand dollar question is (entrepreneur?) Can you apply this incredibly simple, (yet mega proven) marketing concept to your particular product, industry and or service? This is how to create a bare bones minimum of 250% more bankable results from, your current or future lead magnets! Get to it!
Start Strategically A/B Split Testing Your Various Lead Magnets!
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
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