Three Overlooked Ways Strategic Email Marketing Campaigns Definitely Pay Off!
Entrepreneur, how much more, (on or offline) evidence do you need, that some form of strategic email marketing,is exactly what your small business and or service definitely needs, to help maintain and or increase, your long term profits!
Because for starters, an effective email marketing campaign, can definitely help you, (and or) your major competitors, dramatically shorten your typical sales cycle.
It can also, help you build long term relationships, and thereby convert prospects, into first time and or repeat paying customers and or clients etc.
And without a doubt, an effective email marketing campaign, can systematically help you lower your customer/client acquisition cost.
And that’s just the tip of the (proverbial) marketing iceberg. Now that a proper foundation has (hopefully) been established. Let’s have a much closer look, at three more overlooked ways, strategic email marketing strategies, can and definitely will help you, and or your major competitors, continuously pay the bills!
So What Are The Three Often Overlooked Ways Strategic Email Marketing Campaigns Can Help You Pay The Bills?
Entrepreneur, if nothing else, you ought to be using some form of strategic email marketing campaigns, because as you begin building, your very own, highly response, opt in email/mobile marketing lists, you have far more, extremely viable marketing options, to help increase, both your short and long term profit potential.
For ex: let’s say you run a local Pet supply store, and over the last 24 plus months, both you and your extremely dedicated staff, has been aggressively collecting your customers opt in email addresses.
And now, (for the most part), after the vast majority of your unsubscribe rs have moved on, you now have an active email list of 1,567 subscribers.
And typically, your emails receive a very respectable 41% open rate. So on average, at least 626 subscribers, open your emails, the very first time they’re sent!(Way to freaking go!) (1,567 x .41% = 626)
And sometimes, when you re-send your un-opened subscribers, you’ll typically get an additional 10% of the remaining 941, to open and click on your links as well!
Which means, it’s a whole lot easier, for you to approach, some other local, non competitive vendors, (especially those) with opt in email/mobile marketing lists smaller than yours, to get them to do some type of periodic “email swaps” with you!
And you both periodically cross promote each others, best market tested, products and services, to each others subscribers!And generate new business, for literally pennies on the dollar!
Effective Email Marketing Campaigns Hold The Key To Some Of Your Long Term Profits!
So let’s take a look at three, rather non conventional ways, some strategic email marketing campaigns, can definitely help you, and or your major competitors continuously pay the bills!
1.) Non conventional email marketing strategy # one: Ladies & gentlemen, who doesn’t enjoy some type of “ethical bribe” customer loyalty points? Practically everybody does, right?So why not, (provided of course), you’re using some type of paid email service provider.Create an ongoing ethical bribe, loyalty programs, that’s based on monthly and yearly points!Huh?
For ex: they receive so many points, just for joining your opt in email/mobile marketing list!
And they get so many points, for each email/mobile marketing message they open! And so many points for clicking your link(s.)
And at the end of (either) a quarter (90 days) or one year of email messages opened, and your links (at least clicked on), they get a really col ethical bribe, that one of your non competing, strategic alliance (joint venture-JV) partners, should be more than glad to provide!
Entrepreneur Strategic Email Marketing Does Not Have To Be Complicated And Or Expensive!
2.) Non conventional email marketing strategy # two: Next, let’s say your local appliance center, offers every customer E Z payment plan terms.
However, your opt in email/mobile subscribers, get your very best E Z payment plan terms! As long as they remain an active email subscriber, until they complete their payment terms obligation!
Think about the long and short term marketing possibilities, for that particular option, for just a second!
3.) Non conventional email marketing strategy # three: And finally, you can reserve some of your very best market tested free trial offers, of any kind, for your opt in email subscribers only!
Stop and consider your potential marketing advantages, for just a second. Let’s suppose, non of these three potential, email/mobile marketing strategies, yield very high response rates!
Ladies & gentlemen, you’re still much better off, because your traditional upfront, out of pocket cost, are relegated to, the monthly and or quarterly cost, of your paid email service provider.
And of course, your standard costs of fulfillment, which will remain about the same, whether you were using email/mobile marketing or not.Ladies & gentlemen,without trying to add any more marketing bells & whistles than are absolutely necessary, there you have it.
You Routinely Invest In The Right Marketing Tools And Watch Your Small Business Profits Continuously Grow!
Three little known ways, some strategic email marketing campaigns, can and definitely will, help you, and or your major competitors, pay the bills.Don’t you agree? Now as is customary during this part of our show.
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Some so legitimate points, email promoting holds the 60% traffic for any blog. On the off chance, if a blogger wants to succeed in the blogging industry, email marketing is a very vital step to consider.
Thank for this informative post.
Priyam Baksi recently posted…Remarkably Increase Email Subscribers 99% Faster than You Sleep
Those are great points Priyam!
Thanks so much for stopping by an sharing your thoughts!
I definitely appreciate it!
Mark Newsome recently posted…Three Incredibly Simple Ways To Increase Retail Sales Without Spending More Money!Part Two
Hi Mark
That’s a nifty idea – giving people points for opening emails etc.
I must admit I’d never thought of it. Of course, enticing people to open emails is one thing, but getting them to read it is another.
‘Ethical bribes’ need to be backed up with solid copy/content, which should form a bedrock for all online, outbound campaigns.
Thanks for another creative thinking post, Mark
Kim
Kim Willis recently posted…Why Your Business Blog Isnât Working and What You Can Do About It
That is so the truth Kim!
That’s why in many ways, it’s a whole lot easier and potentially
profitable, to be successful, via mail order.
Because, let’s face it, most people, will open a package,where, as you
mentioned, they may open an email, but not necessarily read the contents.
On the other hand, can you really image, a female not opening a gift wrapped box,
from a brand named jeweler or designer shoe label!LOL!
Thanks for stopping by and sharing your thoughts!
And BTW, big congrats, on being selected, as one of Peter Beckenham’s 8
“Bada_ _ bloggers/Internet marketers to pay close attention to!
I definitely echo his sentiments!And my post published 7/08/2016,
a tribute to Peter!
Mark Newsome recently posted…How The Ultimate Insiders Power Network With The Right People So Your Content Becomes Magnetic!Part Four