Can you use more gross sales, (minus) the typical 75% or more in traditional, upfront out of pocket cost?
Yea, who couldn’t, right? Well, then the very next question, definitely begs asking!
Entrepreneur, as of today, what the heck are you doing (right now) to work towards achieving that ultimate goal?
And by consistently doing so, would your dramatic decrease in your front end, initial customer/client acquisition cost, finally allow you to at least, explore other, potentially more viable marketing options?
Of course it would, correct? If so, ladies & gentlemen, you had better, get some type of proven,long term email marketing strategies in place asap.
Because the longer you delay doing so, (for whatever semi legit excuses your vivid imagination can conjure up.)
Entrepreneur,you’re literally forfeiting a certain percentage of your potential long term gross profits, to your major competitors, that are already effectively using, some type of paid email service provider.
Don’t you think it’s about time, you finally take the steps necessary, to change that particular situation?
Who Else Wants To Discover Three Incredibly Simple Ways Some Form Of Long Term Strategic Email Marketing Definitely Gives A Competitive Edge?
This first potential long term benefit, with regards to, the strategic use of email marketing, just might totally surprise you!
Because, as of right now, you’re probably presuming, any and every, cash strapped small business owner, and or service provider, that’s benefiting, from some type of long term email marketing /mobile marketing strategies, and or tactics, must be currently using, some type of reputable, paid email mail service provider, correct?
Seems a bit improbable, does it not? But hey, that’s why really effective, (on or offline) marketing strategies and or tactics, are usually so effective.
So in order to satisfy, your overwhelming skepticism, let’s take a look, before we cover the other three potential, long term benefits.
And while this particular example, involves a small business, it doesn’t have necessarily have to.Case in point, let’s say there is a local (single location), pizza shop owner, that’s currently located in a small mini mall plaza.
And there are six other local small business owners and or service providers, located there as well.
In Certain Situations Effective Lead Generation And Strategic Email Marketing Go Hand In Hand!
And these aspiring, small business owner sees no need for a state of the art, mobile responsive WordPress website, and or any type of paid email service provider, in order to run and and grow their business.
However, that doesn’t mean, they’re not savvy enough, to see “how” they can consistently leverage other local vendors, that have active email and or mobile marketing lists.
And here’s one incredibly simple strategy, they will consistently use, in order to do it. The pizza shop owner(s), will approach the other six vendors, and they will offer them free slices of pizza, any time they want, during the pizza owners main hours of operation.
Isn’t It Funny How Some Of Your initial Email Marketing Strategies May Not Actually Involve Your Very Own Paid Email Service Provider Just Yet!
And any time the vendors want to order delivery to their home, they get it at the pizza owner actual cost, plus applicable delivery charges, in ex change, for the vendor, sending (preferably) a text message, (and or opt in email message),once a week to their subscribers, two hours before the pizza shop closes for the night.
And the pizza shop owner will gladly discount their prices, on both individual slices and or deliveries, ( in the future) to these VIP (referral customer) recipients, provided, they bring their two sided, laminated, annually renewable discount coupon cards with them.
Every time they come back and or order a delivery, to either their job and or home etc.This way,the extremely savvy pizza shop owner(s), strategically converts, a certain percentage of these first time referral customers, into long term repeat customers, for virtually pennies on the dollar.(You’ll see how in just a second!So please stay tuned!)
Ever Notice How Some Of The Most Successful Small Business Owners And Or Service Providers Definitely Understand And Utilize Various Forms Of Marketing Leverage!
Just by effectively utilizing, this one incredible simple marketing strategy, the savvy pizza shop owner(s), can dramatically reduce their typical end of the night waste, and systematically reduce the cost of thrown out, unsold food!
Because, once the doors close for the night, they’ve got certain percentage of unsold perishable -food- product on their hand, that’s already paid (expense-ed) for, and if they don’t manage to sell it, they’ve got to throw it out or simply give it away!
So one of the things they include on their two sided, laminated, VIP discount cards, they give to these referral customers.
Any time they bring a party of four people to the shop, (18 and over), no matter what they order, they also get an extra order of 25 barbecue chicken wings, for just $2.50! Or X.
And of course, the extremely savvy pizza shop owners, will offer every brand new, first time male customer, that’s 18 and over,(provided) they’re an avid NFL fan!
They will get a chance to fill out a two sided index card, complete with a reliable, local phone number, and enter the “Monday Night Football” free pizza and wings party drawing!
An Effective Email Marketing Strategy Is As flexible As You Can implement It!(Don’t You Agree?)
Each week, the pizza shop owners will grab an index card, phone the recipient and inform them, they are this week’s grand prize winner!
And all the recipient has to do, is pick up the order and if they want any type of beverage included with their order, they have to pay full retail for that.
Otherwise, they receive three large cheese pizzas, (toppings are extra), and they also get 25 buffalo chicken wings free! This annual promotion, should set the recipients social media accounts ablaze, don’t you agree?
And of course, each recipient, will be asked (approximately) “how” many others will be present at their “Monday Night Football” party.
And the shop owner will eagerly include X number of extremely time sensitive, VIP, new customer only discount coupons, so those in attendance, can also drop in (asap) and save 50% (or X%) off their very first purchase, with absolutely “no minimum purchase necessary!
Small Business Owners Have Far More Viable Marketing Options Than They May readily Realize And Or Appreciate!
Entrepreneur, bare in mine, this entire series of (long term) marketing events, (for which) you’ve barely scratched the surface!
It all basically came about, because one extremely savvy pizza shop owner, decided to profit from opt in email/mobile marketing opportunities, even though they don’t currently have, a paid email marketing service provider!
Can you now appreciate, “how” an extremely savvy small business owner, can profit from an extremely pro- active email marketing plan, even though they don’t currently have a paid email service provider of their own!
In part two, you’ll discover three more non conventional ways, an effective email marketing strategy, can and definitely will give your business, a decided edge!Okay? See you in just a little bit in part two.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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On this front I’m not very savvy. I not only rarely send out emails to prospects but I’ve never gotten around to setting up a way to capture email addresses on any of my blogs, and stopped capturing them years ago on my website when I used to write 2 weekly newsletters. I’m always saying I need to think about this one further but by now I’ve been thinking about it for more than 5 years. lol
Mitch Mitchell recently posted…15 Years Of Self Employment; 3 Things You Need To Know
And you certainly haven’t suffered for it yet Mitch!LOL!
Because ten years is mighty long time and you’ve
still managed to make things work!
I’d say that’s pretty darn impressive my friend!
But unlike you, I’m simply not willing to venture down the road!LOL!
Thanks so much for stopping by and sharing your thoughts!
I definitely appreciate it!
Mark Newsome recently posted…Three Incredibly Simple Reasons Why Savvy Entrepreneurs Rely On Strategic Email Marketing!