Three Incredibly Simple Reasons Why Strategic Video Marketing Belongs In Your Long Term Marketing Plans!
So ladies & gentlemen, (are you) currently aware, (or have you) heard or read, this totally shocking statement, that says, the average (American), and “who” actually knows, for sure!
But it’s (also) entirely possible, this exact same statement applies equally around the world as well!
Anyway, this(totally) shocking statement, says the average American rates the “fear of public speaking”, in particular, higher than the actual “fear of dying!”
If this is your actual first time hearing or reading that particular statement, please let that adequately sink in, for just a moment.
Then you’ll see “how”and “why” it ties in (ever so) nicely, with the mention of any type of strategic video marketing strategies and or tactics etc!
Because equally as shocking, is the fact that tons of otherwise, extremely capable, and extremely dedicated, not to mention outrageously talented entrepreneurs, have the exact same phobia, about appearing on camera and shooting personal videos of any kind!
Which means, they automatically rule out, any type of strategic video marketing of any kind!
Even when it’s suggested and easily demonstrated, “how” they merely do (off screen) screen capture of videos, where you merely record a Power Point presentation of some kind, and simply narrate “what” actually appearing on your viewers computer screen.
Their overall (resounding) answer, is still a definitive no! And by doing so, they readily acknowledge, they having purposely yielded a sort portion of their available marketplace, to some of their more aggressive, (non) video marketing phobic major competitors!
So What Are These Three Potentially Profitable Reasons Why Strategic Video Marketing Definitely Needs To Be A Part Of Your Marketing Plans In 2016 And Beyond?
First and foremost, fellow profit seeking entrepreneurs and ladies & gentlemen in general, in no way, am I pretending to be some type of video marketing guru here!By publishing this particular subject matter! No way!
The reasoning behind it is, in spite of that glaringly obvious fact, (and for those) you that have seen any of my (off screen) screen capture, Power Point, voice only narrated videos, you know I’m definitely telling the truth here!Correct?
Now if you’d like to “see”, and or you want professional help, from a real video marketing expert!
Then you’re definitely better off, getting in contact, with my video marketing expert coach Julie Weishaar, asap! Because she can (either) create a video, or create a series of professionally edited marketing videos, for your business, products or services etc!(At extremely affordable rates I might add!)
But that’snot the real purpose of my “lead generation“ type of Power Point narrated videos!
They are merely designed to (first) and foremost, help educate my visitors, then my standard “Call To Action” (CTA), is ultimately designed to get them to visit my “lead capture” page, and join my VIP “Inner Circle” subscribers list!Surprise!
You’d Probably Be Totally Amazed At What Some Strategic Video Marketing Can And Definitely Will Do To And For Your Bottom Line!
Here’s the other public disclosure!Sadly, ladies & gentlemen, even though I’m also a big fan and student of another video marketing superstar, that being, (the one and only) Lon Naylor!
Those of you that have seen some of the artful video masterpieces, he routinely creates, to sell some of totally awesome, video marketing courses!
Unfortunately, Lon would probably, have no choice, but to (publicly) dis own me, if he ever saw some of “what” I routinely pass off, as feeble attempts at “lead generation“ type of video marketing!
But here’s my real point! Ladies & gentlemen, up until quite recently, I hadn’t published any type of how to problem solving “lead generating” videos!In the last two years!
Primarily because, I had forgotten “how to!” (See “what” happens to some of your acquired skills, when you don’t consistently use them!)
Anyway, not wishing to let any more untapped, potential lead generation video marketing opportunities slip away, I finally (got out of) my own and called TechSmith Studios (toll free number BTW), because they are the makers of the Camtasia studio recording software, I and use to record my dismally plain Power Point video narrations!
Anyway, here’s the overall point! Unfortunately, the vast majority of my lead generating videos, get very few individual views!Which is a total bummer BTW!
However, to date, I currently have a very respectable, 432, (and counting!),non union joining lead generating videos, constantly working for me, around the clock and that definitely includes weeks and all major holidays!
Entrepreneur Please Don’t Let Your Personal Bias And Or Over Blown Phobia Of Strategic Video Marketing Prevent Your Business From Moving Ahead!
And I mentioned this in a prior post, about the effective use of automated systems. Since one of my current, (long range) goals, is to ultimately have an army of at least, 1,000 lead generating “how to” videos working for me 24/7!
Let’s do some supposing for just a second! Let’s suppose, after I publish 1,000 lead generating videos, (sadly) each individual video, only yields one lousy viewer per month!(Pitiful, right!)
Of course, even for me, that stat is probably a little far fetched! But humor me for just a second, and please follow along! So now, to also go along with my current 1,300 plus, problem solving blog posts, and constantly growing!
I now routinely get an additional 1,000 unique views per month, to my 1,000 sales rep videos!Which means, in just two short years entrepreneur, that’s an additional, staggering 24,000 total free views!Say what? Exactly!
But here’s the real point! Let’s say incredibly, not a single viewer, (for whatever) reasons joins my VIP “Inner Circle”list!Other than the time it took, to actually create those videos, what’s my other actual, out of pocket cost? Right!
Now then, “what” if , (during that exact) same two year time period, I was strategically testing various Pay Per Click (PPC) ad strategies, and my ads generated the exact same 24,000 clicks!
And (sadly!) for whatever reasons, not a single paid click, decided to join my list!Huh? Entrepreneur, even at just .30 cents per click, you or somebody would still be out, a staggering $7,200 dollars! And if you were investing .50 cents per click, you’d be out $12,000 dollars!
And“how” long do you think, (you could afford), or even want to continue,in that same direction! Which finally brings us full circle!
Strategic Off Screen Lead Generation Type Of Video Marketing Just Might Be The Ticket!
Now clearly, if you or I, actually take the time to create any type of lead generating videos, we are definitely expecting a whole lot more, than a lousy one viewer each, per video, correct?For sure!
But here’s three really cool, low cost, potentially high -marketing- impact strategies, you or I, or your major competitors can do immediately, with your, “how to” problem solving, lead generating videos! 1.) The obvious, yo can embed your latest video marketing masterpiece, in one of your current blog post, like I just did!
2.) (if you want), you can definitely send your “how to” problem solving video(s), to your VIP email subscribers list! Just like I and so many others consistently do!
3.) And finally, you can, (and definitely) should, let some of your top Joint Venture (JV) partners, feature your lead generating videos, in their blog posts, just link one my JV partners and traffic generating expert Coaches, Janice Wald just did for me!
Entrepreneur, (no matter) how you choose to slice it, is it not totally obvious from these three vivid, and all too common examples, that strategic video marketing,of some kind, definitely belongs in your long term marketing mix!I sincerely hope so!Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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