Three Important Secrets You Definitely Need To About Your Lead Generation Strategies!Part Two
So as you previously discovered in part one, of this ongoing series, most resourced challenged, small business owners and or service providers, at least understand on the surface, they need to have some sort of ongoing lead generation process, in place at all times, correct?
Their primary challenge tends to be, what type of program to initially implement and to what degree do they commit to it, correct?
Solo-preneur service providers, know all too well, the moment their lead generation process slows down, and or stops altogether.
They’re only a few missed payments away from bankruptcy, correct?
This is why, it’s so critically important, to the long term success of your venture, to have a well grounded understanding, of various forms, of bank account filling lead generation strategies and or tactics.Don’t you agree?
So What Is It About Effective Lead Generation Strategies You And I Definitely Need To Know About?
In part two, let’s pull the proverbial curtains back even further, and focus in on,(what some) might refer to as, the real root of effective lead generation strategies and or tactics.
And hopefully by doing so. You and I, can gain even more potentially profitable insights, into effective lead generation strategies and or tactics.
Case in point; believe it or not, one of the top five complaints, customers have about restaurants, is the bathrooms aren’t clean and or are being neglected at best.
Of course you may be wondering out loud, what if anything, does this have to do with effective lead generation? In a word, everything.Huh?
How Can The Wrong Ways To Promote Your Business Or Service Negatively Affect Your Businesses Bottom Line?
Case in point, a customer of your restaurant, goes into your bathrooms, and they’re either dirty, or less than pristine clean as they can and should be.
The net result, this customer, decides right then and there, (not only) to not make management aware of their dissatisfaction. But they also decide never to return to your restaurant again.
This in and of itself is bad enough, is it not? But on top of this, going forward, this (or these) dissatisfied customers, will most definitely take to social media, plus repeat their negative experiences, on average, 1100% more, than they will, their positive experiences.Ouch.
Are you starting to make (the all important) connections, between effective lead generation strategies and or tactics, and the ways you promote your business and or services?
Some Of Your Very Best Entrepreneurial Skills Don’t Have To Drain Your Resources!
Believe it or not, according to the exhaustive research, conducted by the Advertising Research Foundation (ARF), sadly reports, on average, about 20% of prospects who reach out to businesses and or services, never receive any type of promised follow up material of any kind.
If you or I, were to consistently convert, at least 20% percent of a segment of your leads into paying customers, patients and or clients, happy days are just around the corner.
Here’s the other really important consideration, about effective lead generation strategies and or tactics.
Your Sales Funnel Can Only Be As Successful And Productive As The Components It’s Made Up Of!
If for whatever reasons, your business and or service, relies heavily on outside sales reps, to continuously generate their own leads.
Your business/service is in, (and or) shortly will be, in deep hot water. Because your average, well adjusted sales rep, simply cannot psychologically and or emotionally, handle all the constant rejection.
Which means, in no time flat, they will quit and or procrastinate, trying to follow up on any leads, they may have originally generated on their own.
Your Creative Entrepreneurial Skills Are Definitely Worth Their Weight In Gold!
Any and every time, your market tested lead generation strategies and or tactics, can compel some of your most likely prospects, to reach out to you, either by phone, text and or email message etc.
You’re definitely ahead of the game, because if your lead generation mechanism, is not interrupting potential prospects at dinner, and or interrupting their cable TV experience etc.
You probably have uncovered a lead generation process worth continuing and increasing spending in.
The Ultimate Initial Purpose Of Your Marketing Funnel Is To Attract Not Repel!
Because remember, a potential prospect, who returns your call and or reaches out to you,as a direct result of your opt in email message, and or direct mail piece etc.
They’re typically three hundred percent more likely, to eventually purchase something from you and I, as opposed, to a prospect, you and I have to steadily pursue.Right?
Your effective lead generation process doesn’t have to be overly complicated.Just effective. Don’t you agree?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,
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