Right about now, you’ve definitely come to better appreciate, why you need a proven system and complete path. For consistently marketing your small business or service, correct? Agreed.
But in doing so.Which path and why? Are yo blogging on a consistent basis? Or maybe a better question is, doing you even have your own, self hosted, state of the art WordPress blog?
Or if you primarily market, advertise or promote your business or services offline. Do you currently rely, (heavily) on outrageously expensive, dismally performing, traditional advertising or promotional campaigns?
If so, let’s get you, (as quickly as possible), to the very next level or two. So it’s a continuous combination, of your paid advertising, marketing and various promotional efforts, steadily putting brand new and repeat customers or clients in you or your major competitors path. For literally pennies on the dollar. Sound good?
You Definitely Don’t Have To Market Or Promote Your Business Or Service Like Your Typical Fortune 500 Company! (In Order To Scale Your Gross Profits Like They Do!)
Case in point. Let’s you currently own and run, a very successful, single location, retail appliance center. even though it may not seem obvious or do-able right now.
Through various, market tested, mutually beneficial (JV) Joint Venture arrangement or strategic cross promotional arrangements. You or your major competitors, could start consistently generating, enough front and back end revenue, to start offsetting, some of your monthly lease payments or other upfront expenses. say what?
Say for example. You and one of your areas, most popular, gourmet coffee, (and other) extremely great tasting beverage distributors. Form a strategic alliance. Where you agree to purchase, (say) in the bone chilling winter and brutally hot summer.
Some of the distributors, best tasting, high end gourmet coffees and best tasting lemonades and ice teas, during the heat wave like summer months.
And here’s what you’ll initially A/B split test. Every customer, who spends at least $150 or X number of dollars or more, on any type of deluxe coffee or ice tea maker.
You Don’t Have To Wait Until Your Business Or Service Has Officially Grown To Fortune 500 Size! (In Order To Market Or Promote Like They Do!)
You will automatically give them, an extremely time sensitive gift certificate. Where they can go next door, and save 10 or X% off, a 5 lb. bag of gourmet coffee or cocoa in the winter.
Or save 10 or X% off, any 24-48 case of great tasting ice tea or lemonade during the brutally hot summer months. However, simply for dragging a friend with them, whose at least 18. they automatically get to buy any 20 lb. bag of gourmet coffee or cocoa your JV beverage distributor currently has in stock. At your actual hard cost. Say what?
Because you know the type of positive, viral word of mouth and mouse buzz. Their constant posting, both on and off of social media will create. Correct? Absolutely.
And by the same token, just for dragging a friend to the beverage distributors store/showroom, (whose at least 18) during the summer. They automatically get to buy their very first 24-48 can/bottle case, at the distributors actual hard cost. Say what?
So you know, they’ll definitely be:
A.) Constantly bragging about their extremely good fortune.Correct? Wouldn’t you? Me too?
B.) Sharing their beverages, with extremely close siblings, in -laws, co-workers, employees, vendors and neighbors etc.
C.) Re-ordering and giving their purchases away as free gits.
And Now You Or Your Major Competitors Are Definitely Ready To Take Things To The Very Next Level Or Two!
Here’s the very next leg, of your long term marketing plan. Going forward, anytime any of your customers, buys a high end coffee or ice tea maker, which cost at least $500 or X number of dollars or more.
In the winter time, they automatically win a free 20 lb. bag of gourmet coffee of their choice. Or a free 48 case of ice tea or lemonade. You simply provide them with an extremely time sensitive gift certificate.
And they have 72 or X number of hours, to go next door.And simply for dragging a friend with them whose at least 18. Before the gift certificate expires.
They automatically gets to purchase an extra 10 lb. bag or 24 case of ice tea or lemonade and save 50 or X% off. And the guest, gets to purchase either, a ten lb. bag of gourmet coffee/cocoa or a 24 case of either ice tea or lemonade, at your actual cost.
Can you say, both on and off of social media, positive word of mouth and mouse explosion? I sincerely hope so. This is just an extremely small sample, of how and why, strategically marketing your small business or service. Just got a whole lot more potentially profitable. Don’t you agree?
You Or Your Major Competitors Consistently Market Or Promote Like This! (And It’s Not If Your Business Or Service Will Experience Geometric Growth It’s When!)
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below)
that you can apply to your business,product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!
Keep on spreading your wisdom Mark. I always love your posts buddy. Thinking and acting strategically is the way to thrive with your small business.
Ryan
Ryan K Biddulph recently posted…Do You Maximize or Minimize Blogging Profits?
I gotta partly credit your lead and proven examples coach! LOL!
Because when it comes to freely giving and constantly over delivering.
Your picture and bio are right next to the definitions. LOL!
Seriously, none of us can come close to matching your proven
strategic processes of freely giving! I’m just modeling what’s
already proven to work.
And I’m definitely using your awesome comment9s) in future blog post.
Rock on man! We’re definitely following your lead as best we can! LOL!
Right back at cha coach! LOL!
Once we’ve discovered ‘what’ does and definitely doesn’t work any longer.
Or at least not as well as it used to.
What better way to serve our tribes. Than by making them aware of our
discoveries?