This Is Why Your Direct Marketing Campaigns Should Include Email Marketing!
Hopefully after reading and digesting part one, you can much better appreciate, why some of your very best, direct marketing campaigns, should definitely include, some type of strategic email marketing strategies and or tactics.
Don’t you agree? Great. In fact, as you can clearly see and appreciate from the scenarios outlined in part one.
The more elaborate, your traditional advertising and or promotional campaigns are, you definitely need to add some type of automation and strategic email marketing to the mix.
This way, you can counter act, some of the outrageous expenses.Don’t you agree?
In the remainder of part two, you are about to discover, in even more, potentially profitable reasons why, this is most definitely the case.
So if you weren’t already previously convinced, why you definitely need to add some type of direct marketing campaigns and or tactics to the mix.
What Do You Mean You’re Still Not Convinced Some Of Your Very Best Direct Marketing Campaigns And Or Tactics Definitely Should Include Some Type Of Bank Account Filling Direct Marketing Strategies And Or Tactics!
Before picking up where part one left off. Please do yourself, (and potentially) your bottom line a huge favor.
Read part one of this ongoing series, so you have a pretty good idea why, some of your very best direct marketing campaigns, should definitely include, some type of strategic email marketing strategies and or tactics.
Otherwise, you may miss, a huge chunk, of what could potentially become a game changer for you.
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So as you recall from part one. Extremely marketing savvy guru (B.), started strategically using A/B split testing offers, on his/her 250,000 VIP opt in email/mobile marketing subscribers.
So here’s was one of the extremely time sensitive offers, they made to (half), 125,000 of their subscribers.
They could pay the normal retail rate of $67 (or X dollars) per month, to join their platinum membership training site.
And for doing so, they automatically get entered into a free drawing, for a chance to win an additional three year, (36 month) membership in the platinum program.
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Plus,as the 1st grand prize winner, they also automatically win, a free three day pass, to the gurus next, (offline), three day power boot camp event!
And they also win, free round trip airfare! Plus free four or five star hotel accommodations! Say what? 😀 That’s correct!
So you know the subscribers social media accounts will definitely be on fire with a constant buzz, correct? For sure.
And BTW, (just for the record), even if you still haven’t read part one of this ongoing series just yet.
When you do so, notice how much front end savings, extremely marketing savvy guru (B.), is receiving.
As a direct result of implementing, some strategic email marketing strategies.
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Here’s the other really cool super bonus, part (B.) of the gurus lists receives.The ultimate grand prize winner, also wins, 3 hours of “no holds barred”, one on one phone power consultation minutes, with the guru.
Plus they get a recording of the session as well. Did your marketing light bulb just go off! 😀
Let’s say it’s three weeks before Xmas and or just after new years. And the guru makes the following, extremely time sensitive offer!
Keep in mine, (he or she) has a mere 250,000 (or X) number of VIP opt in email/mobile subscribers on their main list.
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The first 36 subscribers only! Who invest just $500 (or X number of dollars), to pay for 60 minutes of no holds barred, one on one phone time with the guru!
They automatically save a staggering 67% off their normal retail rate of $1,500 dollars an hour! Say what? ($1,500 x .67% off = $500 dollars.)
Plus, he/she will automatically throw in an additional free 30 minutes, for a grand total of 90 minutes! For just a one time payment of $500 dollars! Huh? 😀
Again, for the first 36 (or X) number of VIP subscribers, who hit the pay now button and sign up. So on the initial front end of their ‘raising extra money during the holidays season’ sales strategy.
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They’ll gross an additional $18,000 dollars on the initial front end, right? (36 x $500 dollars per subscriber = $18,000 dollars in gross front end profits!)
Knowing full well, out of their 250,000 subscribers.There’s bound to be something like 5,000 subscribers, (or more!) Who would love to take part in this extremely time sensitive offer!
This being the case. This is why, the extremely marketing savvy guru, is going to do two things.
A.) First: they’re going to record all 36 (or X number) of 90 minute sessions.
And add some relevant downloadable PDF file(s), and allow their subscribers to access all 36 recordings plus the PDF and transcripts, for just a one time payment of $297 dollars! Or X!
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Because if you were to add the cost of each 90 minute session, at the gurus normal hourly rate of $1,500 dollars per hour, times 1.5 hours each session.
And multiply $2,250 per hour, times 36 hours. You should get a retail price of $81,000 dollars! Say what? 😀
B.) He’ll start selling each individual 90 minute recording, for just $97 dollars each! Either way, are you finally starting to appreciate, why some of your very best direct marketing campaigns and or promotions,should definitely include, some type of strategic email marketing strategies! Don’t you agree?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
