This Is Why Your Back End Marketing Strategy Is So Crucial To Your Long Term Success!
Most if not practically all of you at some point have heard the Robert (bob) Allen as it refers to this legendary creative Real Estate investor and mega best selling author, correct? Bob has without a doubt been one of the widely published authors on the subject of both creative real estate investing and information publishing.
(In fact one of his most popular books, “Creating Wealth,” the image featured for this particular blog post has literally gone on to be one most popular cult classics over the years. Which is “why” literally decades after it was first published. It still remains an Amazon favorite to this day.)
To date he’s had multiple mega International best sellers. He and his expert marketing/publishing have literally been invited to speak all over the world.
And done more than his fair share of zoom broadcasts as well. So he definitely knows a thing or two about profitably creating various types of multiple streams of income. And over the years one of his most successful and profitable strategies by far.
Is good ole back end marketing strategies and tactics. The remainder of this post and potential ongoing series will focus on some strictly hypothetical marketing alternatives.
Available to Bob and his team. But strictly for marketing illustration purposes only. Entrepreneur are you okay with this? If so turn the page and be prepared to be pleasantly expanded.
Successful On Or Offline Marketing Is All About The Proven Fundamentals For Bob And His Expert Staff!
In many of Bob’s PDF’s (Portable Document File) special reports. Or his incredibly popular MP3 or Zoom recordings. Online Bob constantly stresses for you and I to constantly work out being your own opt in email subscriber base. (And for darn good reason to.)
To date Bob occasionally acknowledges (readily admits) at least one of his primary opt in email lists currently has at least 500,000 subscribers. This is even after X% of them have decided to unsubscribe.
Here’s where at least some of the real long term marketing magic starts. First of all, since it’s no secret Bob currently has at least one primary list of semi red hot prospects made up of 500,000 large.
Other non directly competing potential Joint Venture (JV) partners are literally lined up to do some type of front or back end revenue sharing arrangements with his company. So let’s say one of the other incredibly popular and successful real estate investment instructors wants a rather quick infusion of both credibly and front cash.
So their marketing or PR (Public Relations) team reaches out to Bob’s expert crew with the following potentially lucrative offer(s.) Since they’re literally weeks away from releasing a brand new paper back book. (Which will retail for just $24.95.)
They make the following potentially lucrative back end revenue share arrangement to Bob’s audience. Instead of Bob’s subscribers paying the current retail price of $24.95 or X to purchase the hard cover book. If they just cover the shipping and handling charges of just $7.95 cents.)
The book will be immediately shipped to them via ground. And they should have it physically in their hands in the next 7-10 business days. However, there will also be a market tested, extremely time sensitive “upsell” offer for al of Bob’s subscribers who join the other marketers opt in email list.
Entrepreneur The Proven Road To Mega Long Term Gross Profits Start With Market Tested Ethical Bribes Of Some Kind!
For their trouble and for an extremely limited time. They get to purchase a digital real estate investment course which typically retails for $997. But they save a staggering 80 or X% off. (Which means they only pay $199.40.)
Plus, every one of Bob’s subscribers who uses Bob’s affiliate ID code number for any and all future purchases. But especially to purchase the instructors $10,000 dollar “How To Successfully Invest In Local Real Estate Foreclosure Properties!” (Just Like The Ultimate Insiders Do!) Or some other market tested title.
Bob earns a passive 25% affiliate commission. Just depending on ‘how” his subscribers pay for it. But let’s say on the last major upsell alone. Bob has a grand total of 223 out of his 500,000 total subscribers ultimately invest in the course.
Bob earns an additional passive income of $557,500 dollars. (223 x a $2,500 dollar affiliate commission = an additional %557,500 dollars into his account.
With virtually no upfront costs on Bob’s part. And let’s an additional 2.5% of Bob’s 500,000 subscribers also invested the $199.40 to save 80% off the digital real estate course.
And again Bob and his team pocket a 25% affiliate commission. ($199.40 x .20% = $49.85 x 12.,500 orders = $623,125 dollars. ) And of course if ole Bob is marketing savvy enough, (and his proven track record over the years!) definitely indicates he most certainly is.)
“What’s” to prevent him from successfully putting together similar JV revenue arrangements with other non directly competing vendors in his niche? Are you starting to appreciate “how” and why these so called back end marketing strategies and tactics are so potentially profitable? Say yes.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to
to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
