This Is Why You Need To Get Started With Your Best Client Retention Strategies!
Do your currently have any idea, which of your very best client retention strategies, allow you to save and simultaneously make money? If not, when or what are you consistently doing, in the next 30 days or less, in order to change this?
And will this potential marketing strategy, have a potentially profitable back end marketing strategy, connected to it or not? And if not, why not?
Because hopefully you realize and appreciate, just how potentially valuable and potentially profitable, having or creating a back end component, to your current or future sales are.Correct? Great.
And don’t forget or ignore the fact. Your initial attempt(s) at creating, a sustainable back end component to your business. Doesn’t, (and probably) shouldn’t be a seven figure attempt.
at least not until you get your marketing feet wet. And you have a much better idea. What’s really going on. And what’s really possible. Don’t you agree?
Until You Really Get A Grip On What’s Truly Possible! (Start Slow Just Remain Steady!)
Here’s a really practical, real world, (albeit) hypothetical marketing example. In a round about marketing sort of way of course. Of how an extremely marketing savvy, retail appliance center.
Could not only strategically build, a huge and highly responsive opt in email/mobile marketing list. For literally pennies on the dollar.
But simultaneously, help out a struggling, former professional athlete or entertainer, whose not only fallen on hard times.
But not only help them get back on their feet financially. But put a few much needed dollars in their pocket. And, possibly help them pay off a few nagging debts.
And keep a decent roof over their heads. And start rebuilding their bankable brand.And who knows. If things start to really take off.
They might be able to parlay, their re-kindled local fame, into some periodic “guest fee appearances.” Modest initially of course. As they steadily rebuild their partially tarnished brand.
In any event. Whatever financial gains they make during this entire process. Will be far more than they previously had. Agreed? No doubt.
So Why In The world Would An Extremely Marketing Savvy Retail Appliance Dealer Want To Do Or Establish Any Type Of Joint Venture Arrangement With A Faded Ex- Athlete O Ex- Movie Star Personality!
The really short answer is. Because doing so, can still be or quickly become, incredibly profitable for them. And they can systematically create or generate, multiple streams of incredibly lucrative income streams for doing so. Say what?
Case in point. Ever heard of an ex- NBA (National Basketball Association) legend named Dennis “The Worm” Rodman? Yea, I thought so. Did you know “The Worm” made a very good living, playing twenty full seasons in the NBA alone?
He officially retired in 2006. However, even though “The Worm” has’t officially been payed a nickel from the NBA, or any other professional sports team, as a player since 2006.
Guess what? He still earns in excess of a million dollars per year. With lucrative “guest appearance” fees. Book signings, private “guest appearances. Corporate book signings and “meet and greet” events etc.
Fancy and oh so lucrative Joint Venture arrangements, with both domestic and Internationally recognized brands etc. You go cat. So you see, he and many other, ex- superstar athletes or entertainers, don’t have to still rely on the past glory, in order to strategically leverage it, into some lucrative paydays. Don’t you agree?
Okay So Why Would A Savvy Retailer Work Or Partner With Has Been Athletes Or Ex- Superstar Entertainers Who Aren’t Currently Doing So Good?
Great question. And the really short answer is. Because ex-superstar athletes or ex- superstar movie or TV icons, still have tons of recognize-able “brand equity.” Huh? Meaning: You and I see or hear their name, and will instantly make the connection.
Case in point. Let’ say, (strictly for marketing illustration purposes only!) There’ an ex- NBA player, not necessarily an ex- NBA superstar legend. But an ex- player, who still, in their hey day, earned tens of millions of dollars, over the course of their twelve year career.
but now, once they’re no longer balling. They’ve sort o hit rock bottom, financially speaking. And maybe they still owe the IRS, (Internal Revenue Service), a ton of money in unpaid taxes.
They recently went through a messy divorce, and they’ve fallen behind on their back child support payments.
And to add insult to injury. They also lost their million dollar mansion, in foreclosure. Can there be anymore bad news? Let’s hope not. But ‘guess what?” Because as soon as a local bar, night club or retail establishments announces, they’ll be there for a two-four hour “meet 7 greet” event.
Guess which direction the customer attendances goes? You are correct-da-moon-doe!
So How Do Savvy Retailers Parlay These B List Ex Athletes Or B List Ex- Movie Stars Status Into Lucrative Income Streams?
So glad you finally asked. In the case of local, B level, ex- NBA or NFL or ex- B list Major League Baseball player. What the incredibly marketing savvy retailer will usually, initially attempt to set up.
Are some period youth camps. For kids ages 7-14. And allow anywhere 100- 125 kids, @ instead of their customary rates.
Of say $200 dollars, for four or five days. They strategically lower the their rates to 125 kids, for four days at $150 dollars each. Of course, he’ll need some additional staff members to help him out.
Plus, a nice facility to rent out too. Correct? No worries. Because behind the scenes. The extremely marketing savvy retailers, will gladly, pick up the cost to rent the needed facility. Plus pay, (more like) invest, the X amount of dollars, needed to pay the hired instructors, who help running the four or five day long camps. Say what?
You’ll discover why, coming up very shortly. In part two. Okay? Thanks! For now, are you ready to “discover’ why, no matter what your current business, products or services are. You definitely need to start implementing, some proven client retention strategies. Don’t you agree?
You Either Start Retaining More Of Your Current And Future Customers Or Clients! (Or Your Major Competitors Will Gladly Step In And Start Doing It For You!)
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below)
that you can apply to your business,product or service in the next 30 days or less!
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