This Is Why You Gotta Start Implementing These Proven Small Business Marketing Strategies!
If you had the actual choice of investing $25,000 dollars give or take once. Or consistently investing anywhere from $20,000 – $50,000 dollars per month.
And investing the latter over the next three year (36 month period) what would your brutally honest choice be? Especially if your one time total investment (give or take) of $25,000 dollars or X led to massive growth in your business or service.
Be kinda hard not to go with option one, correct? If you answered yes then more than likely you probably also sense “why” you or your major competitors simply can no longer afford to ignore some brain dead simple small business marketing strategies and tactics, correct?
Especially if they’re incredibly low cost and extremely high powered, right? If so turn the page entrepreneur and dig in.
Wanna Know Why Strategically Building Brand Visibility Is Not All About The Size Of Your Traditional Advertising Budget?
So you (and I) definitely want to strategically and whenever possible build some long term brand visibility, correct? Especially any and every time you can do so for literally pennies on the dollar, right?
So let’s take the case of your local mom & pop, non franchised moving company. Whether or not you have a fully functional traditional website or not. And whether you’re currently utilizing a fully functional stand alone landing (aka) lead capture page to build your very own opt in email list or not.
(Which BTW, word to the wise you can definitely take your business or service to the very next level or two, simply by learning “how to” strategically use opt in email marketing strategies and tactics.
Because you or your major competitors will systematically lower your ongoing marketing/promotional costs.) Why constantly pay for steadily rising postage and typesetting costs each time you send your local in house list of 3,571 or X number of offline database subscribers some direct snail mail post cards.)
Better to craft or pay someone qualified to create and send your opt in subscribers extremely time sensitive email alert messages. Let’s say you have a (CTR) Click Through Rate of just 17%. So of the 3,571 or X number of opt in subscribers you or your major competitors currently have. On average about only 607 of them initially open your email messages. (3,571 x .17% = 607.)
So typically the other 2,964 or X number of your remaining subscribers for any number of reasons don’t.
Simply Because You Or Your Major Competitors Are Using Technology In Order To Systematically Follow Up! (You Consistently Save A Ton Of Money And non Replaceable Time Resources!)
In the case of the previous example. Entrepreneur provided you or your major competitors are currently using a reputable, paid email service provider.
You can systematically and strategically A/B split test your emails all important, “what’s in it for me?” subject lines. And send a completely different, problem solving benefit laden power subject line to to those remaining 2,964 or X number of subscribers who (for whatever reasons) didn’t open your last email message(s.)
Now you get another 17 or X% to open this extremely time sensitive offer. So another 503 subscribers (which is 17% of 2,964) open this one. And 9% of them take you up on your extremely time sensitive offer. So an additional 45 sales are made. (503 x .17% = an additional 45 sales.)
And don’t forget or ignore you or your major competitors initially had a 9% conversion rate of 607 subscribers who not only opened your previous email. But took advantage of your previous extremely time sensitive email message.
Which initially generated 54 sales. (607 x .09% = 54 front end sales of X amount of gross revenue. (Maybe it’s time you took a closer look at this email marketing approach. Don’t you agree?)
You Can Keep Paying For Outrageously Expensive Typesetting And Constantly Increasing Postage Charges! (Or Let Technology And Automation Work For You!)
And consider you or your major competitors could initially send and re-send an entirely different or similar offer to your opt in email subscriber base.
Preferably A/B split (testing) a completely different ‘what’s in it for me?” type of subject line literally within a day or two apart.
And pay no additional cost for brand new typesetting. Even if the printer is marketing savvy enough to give you or your major competitors some type of slight discount.
But rest assured your local postage charges will remain the same. Over time this standard costs will definitely eat into your long term gross front end profits.
And sadly if your business or service currently has no viable back end marketing process or strategy. You’re making consistently earning a profit even harder and less likely. Don’t you agree?
Hopefully now that the initial marketing foundation has been sufficiently laid. Coming up very shortly in part two. You or your major competitors are about to “discover” why you or your major competitors gotta start consistently implementing these proven small business marketing strategies and tactics. Don’t you agree?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to
to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
