This Is Why You Gotta Start Fully Utilizing The Grape Vine Of Marketing Possibilities!
Honestly, how long have you been trying to get the word out or if you prefer, built your brand? In terms of having your ideal potential customer/client, start seeking you out?
And how many different paid methods have you tried or plan on trying, in the not so distant future? Here’s a quick question. Let’s after, through strategic A/B split testing and ongoing tweaking etc.
Once you’ve discovered a potential paid advertising strategy. And let’s you even , (eventually) over time, get your lead cost down, just a dollar, per semi qualified lead. What happens almost immediately, once you stop or temporarily pause your ad or promotional campaigns? Bingo.
Which is ‘why’ you gotta start effectively utilizing, the grape vine, (aka) word of mouth and mouse marketing currency. Practically every chance you get. Because long after your paid advertising campaigns, either go stale.Need tweaking or you simply can no longer afford to consistently pay X per lead.
As ongoing traditional on or offline advertising/promotional cost continually go up. Guess what? The grape vine of word of mouth or mouse buzz. Will continually work extremely hard for you or your major competitors. For literally pennies on the dollar.As you’re about to discover.
If Building Word Of Mouth Buzz Is So Darn Cost Effective! (Why In The World Don’t More Profit Seeking Entrepreneurs Utilize It!)
Let’s start out, with a couple of really (brain dead!) simple marketing/promotional strategies.And then. Based on how well the grape vine actually performs. You or your major competitors, can decide to strategically build from there.Fair enough.
So let’s say currently, your single location, designer retail jewelry store.Is in third or fourth place. In terms of immediate brand name recognition. Primarily because, your much bigger, better financed competitors.
Literally spend a fortune, on local prime time TV, radio and local newspaper ads. They also spend another massive fortune, in local or district based, women-s specialty magazines.
And when you also include, their quarterly, snail mail post card campaigns, in higher income based zip codes.It start to make sense, (on the surface anyway), how and why, their various traditional advertising or promotional campaigns, gets and sort of keeps their name, in front of their ideal prospects/customers.Right?
On the other hand. Since you’re jewelry company, is starting to become extremely marketing savvy. You’re about to start effectively utilizing the grape vine of low term marketing possibilities.. Here’s how.
Isn’t It Time You Put the Positive Forward Momentum Of The Grape Vine Of Marketing Possibilities To Work For You? (Especially If You Can Literally Do So For Pennies On The Dollar!)
Case in point. First you or a top staff member will approach at least two or three, of the local, upscale hair or nail salon owner(s), with the following marketing proposition.
Especially the one’s who marketing savvy enough, to not only have their own Facebook Fan pages. But if they’re also active on Instagram or Twitter. That’s even better.
And at least one a week.They agree to do a Facebook Live or create short 3-7 minute youtube video. Demonstrating something positive.
Which is also relatively easy and inexpensive to do. To get their hair or nails to look great. No real surprise their, correct? And sometimes, they’ll demonstrate with actual clients.
And other times, they’ll simply be alone in front of the camera. But here’s the all important marketing twist. Each time they are scheduled to either, shoot a video for their youtube or Facebook Live audience.
They’ll be showcasing some of your most extremely eye catching, mid level, diamond studded earrings. Which normally retail for at least $650 dollars a pair.Say what?
Think about ‘what’ exposing, some of your best looking bling, will potentially mean to your bottom line over time. You know, some of their audience, will reach out in the comments, wanting to know, where or how, they can get hooked up to, correct? Absolutely.
So What You Gonna Start Doing As Your Word Of Mouth Marketing And Promotional Strategies Start To Spread?
Let’s make sure we’re crystal clear on ‘what’ exactly is taking place. Before attempting to build on this initial marketing momentum. First. The hair or nail salon owners.
Merely wear your designer bling, which you initially provide to them, on the days they’re scheduled to shoot, either their youtube or Facebook Live videos.
And as soon as they finish the shooting the videos.You or key staff members, are their to retrieve your goodies.You understand how this incredibly simple marketing strategy works? It’s just like some of those top rated,real estate based reality TV shows do.
Which are based on re-innovating a beat up house. Top furniture retailers, who the star(s) of the reality TV show, have formed some type of mutually beneficial (JV) Joint Venture arrangement with.
The furniture retailer, gladly, temporarily provides top end furniture and accessories, for massive free exposure, to the reality TV star(s) massive TV and social media audiences. But rest assured, once the cameras stop rolling. They simply reclaim their furniture and other great looking, must have accessories.
And in exchange for them also getting a mention in the TV shows credits. The extremely marketing savvy retail furniture outlet. Will probably, gladly hook up all of the shows the producers, directors and other key staff members, including the reality TV stars.
And allow them to purchase up to $25,000 dollars, worth of slightly used or repossessed furniture, at their actual hard cost. Say what? Because they know, these particular individuals, will be constantly coming in contact, with their ideal prospects, right? No doubt.
Take a quick look at the featured image again. Coming up shortly in part two. You’ll discover a potentially profitable, (extremely low cost marketing strategy. To take the grape vine marketing approach, to the very next level or two. So please stay tuned
As Your Major Competitors Constantly Spend More And More Money On Outrageously Expensive Ads! (You’ll Be get Constant Direct Or Indirect Exposure To Your Ideal Prospects For Literally Pennies On The Dollar!)
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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