This Is Why You Gotta At Least Consider These Proven Creative Marketing Strategies
When’s the last time, you attempted to use any proven, creative marketing strategies or tactics? And how did things ultimately work out? When you actually tallied both your front and back en numbers. Did you finally realize a gross profit?
If not, why do you honestly suppose this is? Were you able to at least break even, (or close to it) on the initial front end of your sales? And going forward, can you strategically absorb all or most of your front end expense? And transfer all of your future gross profits, entirely on the back end of your sales funnel.
If you can, you’ll not only earn a reliable gross profit much faster. But your upfront out of pocket expenses, will typically be 60-80% lower on your back end.
And obviously part of your gross back end profits, can and definitely should be used, to ethically bribe your current customers or clients, to constantly refer you new business.
And when you or your major competitors do so. Guess what? You may not fully appreciate, or totally understand it just yet. You just systematically increased, your ideal customers, total lifetime customer value metrics. Can you live with that?
You’d Be Amazed How One Closed Door Is Actually The Springboard To Open Another!
Case in point. Let’s say your company, is a major wholesale distributor, of some incredibly popular, hand sanitizer lotions. And both you and some of your major competitors, are constantly on the lookout, for opportunities, to implement some creative marketing strategies or tactics.
And one day, while looking at a really upscale condo for your sister. You pull out some of your companies incredibly popular, scented hand sanitizer, and the female leasing agent, immediately wants to know which flavor it is.
It turns out it’s vanilla. And after you offer some to put on. She comments what a great, “Welcome Gift” it would make, to give to any prospective tenants who sign a one year lease.
At which point, you marketing light bulb goes off. So here’s the short of it. Going forward, your (for lack of a better word.) Your Joint Venture (JV) arrangement with the condo leasing agency is.
Going forward. Every tenant who signs a years lease through their company. Within ten, or X number of business days or less. Your company will deliver, X number of 12 oz. bottles scented hand sanitizer.
Based on “what’s” actually in stock at the time of delivery. And by extension. Your company provides, all of the current and future office staff.
Including all current and future leasing agents. Especially the female ones. They each receive one 12 oz. bottle of scented hand sanitizer free. And if they happen to run out, before the month is up. They automatically get to purchase any size bottle of their choice, at your actual hard cost.
As long as they remain an active subscriber on your opt in email/mobile marketing list.
Grab The Marketing Bull By The Horn And Start Moving Forward! (And Constantly Adjust As You Go!)
Here’s the other potentially profitable marketing strategy, you get the condo leasing company to enthusiastically help you with. You’ll also eager provide, some of your areas top, senior citizens facilities.
To offer one 12 oz. bottle of, (both) your plain and scented hand sanitizers in a ‘Welcome Bundle Care Package.” Which has several sample products, the vast majority of senior citizens definitely want and need. Which is an x dollar value.
And obviously, your long term thinking and strategy is. Once they sample your initial hand sanitizer product. A certain percentage of those prospects exposed to it, will definitely want to start purchasing it.
And any other products or JV (Joint Venture) products or services you or your major competitors offer.
Just Initially Get Your Marketing Ball Rolling In The Right Direction!
And of course, both the tenants of the condo leasing agency and the senior citizens, might and in all likelihood will, periodically buy additional bottles for, extremely close relatives, neighbors, BFF’s or really close friends etc.
And all of these additional back end,repeat sales, means more long term gross profits, for literally pennies on the dollar. Don’t you agree? Me too. And you can also allow some of your current and future, non directly competing vendors, to give your 12 oz. hand sanitizers samples, to their best prospects and customers.
Who either sends them referrals, upsells to higher priced products, services or for their business anniversaries etc. In any event, these are definitely the types of reasons why, you start implementing, some proven creative marketing strategies. Any questions?
Look For The Inevitable Non Traditional Openings To Continuously Grow Your Business Or Service!
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