This Is Why You Definitely Shouldn’t Underestimate Or Ignore The Power Of Networking!
Quick question. So “why” in the world are you still ignoring the power of networking? Or would you rather keep spending outrageous sums of money on dismally performing traditional advertising or promotional methods?
If so you’re definitely gonna need incredibly deep pockets in order to stay in the game. Entrepreneur the bigger and more influential your network is or ultimately becomes.
The less traditional advertising dollars you or your major competitors need to constantly spend on the initial front end of your various sales funnels. And of course the more business you’ll do for literally pennies on the dollar. Sound like a plan or what?
Somehow It Always Gets Down To The Power Of Collaboration!
Case in point. Let’s say you’re the senior marketing director for an incredibly popular, single location, non franchised retail appliance center. And your ideal customer currently has a total lifetime customer metric of somewhere between $350- $11,000 dollars. Give or take over the next five to seven year period.
And whenever you or your major competitors strategically utilize various types of non traditional lead generation strategies and tactics. Typically about 65-80% of the aforementioned stats will come from both your front and back end gross profits.
Which explains “why” you or your major competitors enthusiastically 100% sponsor kids twelve and under birthday parties. Whenever your delivery crew chief delivers some order to your local customer base. And discover your customer has kids between the ages of 6-12. (Or X to X.)
They’re professionally trained to make the parent(s) or legal guardians aware they have qualified for the kid of their choice to have a really cool birthday party courtesy of your store. Say what?
And by now both you and your other marketing pros know all too well the types of goodies kids those ages love. So there’ll be plenty of great tasting pizza, mouth watering barbecue wings, soda and of course some extremely great gourmet ice cream. Which you or your major competitors get at cost from one of your local, non directly competing vendors. Who owns a gourmet coffee shop.
Entrepreneur You’ve Got More Ways To Help Get The Word Out In A Major Way Then You Can Possibly Currently Appreciate!
For example and strictly for hypothetical marketing illustration purposes only. On top of everything else previously mentioned. You or your competitors now will also include one of the up and coming (or already established), extremely popular local magicians to your long term marketing mix. Say what?
But here’s “how” you or your major competitors inexpensively take your non traditional marketing strategies and tactics to the very next level or two. Every time your crew chief makes a deliver to one of your local customers.
And they notice they have a kid or kids whose either temporarily or permanently wheel chair bound. As long as the kid knows what’s going on around them. Guess whose gonna get an over the top party?
And they or the parent(s) or legal guardian(s) can and are highly encouraged to invite 25 or X number of other local kids. Plus if any of the parents or legal guardians who also attend the party.
If they or an extremely close relative, neighbor, in law, bestie, co-worker or employee has a kid whose also temporarily or permanently wheelchair bound. At least three really cool things systematically happen.
Entrepreneur At This Point Do You Really Believe Constantly Spending A Fortune On Local Prime Time Radio Or TV Ads Is Really The Answer?
1.) First: You or your major competitors will arrange to throw a birthday bash for the kid or their next or nearest birthday.
2.) Two: You or your major competitors will give the parent(or or legal guardian(s) an extremely time sensitive gift certificate. And they typically have ten or X number of days to come to you or your major competitors store.
They come alone and they save 10% off up to $150 or X number of dollars. However, simply for joining your opt in email list they’re automatically entered into a free drawing. For their chance to win a state of the art 65 inch flat screen TV.
Plus for simply dragging a friend with them whose at least 18, before your X day expiration date window expires. They automatically save 40 or X% off their total purchases up to $1,500 or X number of dollars.
And as long as their guest also joins your opt in email list before they leave you or your major competitors store. They automatically save up to 35 or X% off their total purchases up to $1,000 or X number of dollars.
Why Not Let Your Creative Marketing Genius Fuel Your Current And Future Growth?
And “if” for whatever reasons they decide not to join your list. They save 10% off up to $150 dollars. (Not terribly exciting, right?)
3.) Three: The kid gets to choose any three movies of their choice, which are currently out on DVD. And the parents or legal guardians get to buy all three for just one dollar apiece. Say what? So you know we’re talking major on and offline word of mouth and mouse, correct?
Think of “how” fast word will continuously spread. An unlike the vast majority of your major local competitors. You could simply keep paying for your local billboard ad campaign. Which currently cost, (just depending on your specific aware.) anywhere from $40,000 – $75,000 dollars a month.
On that note, can you now better appreciate how and why you have to stop ignoring the power of networking? Say yes.
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P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
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