This Is Why You Definitely Shouldn’t Under Estimate The Importance Of Brand Awareness!
Of course you can totally appreciate, the importance of brand awareness, correct? Me too. However, what typically, (really) starts the conversational sparks flying.
Is when you and I, start to converse and brainstorm, about what exactly can be done right now, to raise your company, service and or products, current brand awareness.
In the general marketplace. And or within your specific niche. Of course, if your business or service, currently has extremely deep corporate pockets.
Then it really is no big deal, for you, (and or your major competitors), to simply go the outrageously expensive, traditional advertising and or traditional, promotional route, correct?
But what about the other 98% of us, who are just yet in the position, to invest tens or hundreds of millions of dollars per year.
In order to temporary get our message, in front of the masses.Well, if utilizing some market tested, non traditional advertising, marketing and or promotional strategies and or tactics.
Interest you in the least. Congratulations. Because you are in exactly he right place.
Are You Finally Ready To Discover How To Increase Brand Awareness For A Service?
Actually there are a couple of fairly straight forward ways.Let’s start with the not so straight forward way. Then double back and cover the far more likely, traditional way of going about things, okay?
Here we go. Let’s suppose you’re one of the senior directors of mortgage lending, for a rather large, local bank.
And two of your top, (meaning) most productive, residential loan specialist. They routinely handle the high end six and seven figure, loan origination transactions, for this particular branch.
So What Type Of Brand Awareness Tools Are Simply A Must!
And since both of these individuals, currently earn high six figure, annual incomes. And routinely have sit downs, with local men & women, who purchase first o second homes, with six or seven figures.
What you’re about to propose to your friend(s), who own and operate, a single location, designer retail jewelry store, makes perfect marketing sense.
It’s no real secret. Your successful, retail jeweler friends, routinely invest, anywhere from $25,000-$75,000 dollars a month.
In outrageously expensive, dismally performing, traditional advertising and or promotional campaigns.
Who Says Strategically Building Brand Awareness Has To Be Outrageously Expensive!
What you’re proposing. Is for a fraction of those ever increasing costs. You can consistently get their extremely eye catching, higher end, designer jewelry products.
Directly in front of, the local men and women, who not only can afford to purchase some of this higher end jewelry.
But they also personally know, vacation and socialize with tons of other, local men and women, who are in the financial position to do so as well.
Plus, they too, absolutely love, (especially the local ladies!) Extremely great looking, designer bling.
This being the case. You ask the jeweler, to sell, your two top mortgage loan specialist, along with the president of the bank, as well as all the branch managers.
Designer Rolex watches, necklaces, and really nice earrings for all the women in the aforementioned positions.
Are You Start To Appreciate How To Build Some Potentially Profitable Word Or Mouth And Mouse Buzz! (For Literally Pennies On The Dollar!)
Sell the these items, at your actual cost. And watch what slowly starts to happen.For starters. Going forward.
Each time a potential mortgage applicant, whose looking to borrow, high six or seven figure loan amounts, to purchase their 1st or 2nd home.
They sit down with one of these mortgage financing specialist. And the specialist ha on, either, a really nice, diamond studded necklace, which normally retails for at least $2,000 dollars. Say what?
Or a nice Men-s Rolex watch, which normally retails for at least $5,000 dollars. Do yo think, anyone will wanna know, at least some of the story behind it? You so got that right.
So Would You Rather Keep Wasting A Fortune On Outrageously Expensive Traditional Advertising And Or Promotions!
So rather than keep spending, (more like) wasting, X amount of dollars on, (initially) producing a 30- 90 second, local prime time radio or TV ad.
Which 99% of the local audience, has virtually no interest in. Then paying X amount, each time it runs. Which drives the cost per lead through the roof, right?
Instead, you can promote your, extremely eye catching, designer bling, to the local men & women, who not only can really afford it. But have indicated their desire to own it. By asking where the person they’re talking to, got theirs.
Makes sense right? In the interest of both space & time. In part two, you’ll discover, eat least three more potentially profitable reasons why.
You definitely shouldn’t discount and or overlook, the importance of brand awareness. Okay? See you in just a little bit in part two.
Start Leveraging Your Brand Awareness Building Opportunities! (And Watch And See What Slowly Starts To Happen Far More Often!)
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,
product or service in the next 30 days or less!
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