So are you literally gonna keep throwing away, a fortune, month after month, on some outrageously expensive, dismally performing advertising and or promotional campaigns?
Or are you finally ready, to pro-actively embrace, some type of proven marketing strategies to improve sales growth?
Hopefully your long term answer, is to fully embrace some of the non traditional marketing strategies and or tactics,correct? Great. This is really good to hear.
But just know going in. When you decide to embrace, any type of non traditional marketing strategies and or tactics.
In order to have any realistic chance, of the strategies or tactics working, anywhere near close to their full capacity. You have to constantly be pro-active.
Which means, some type of strategic A/B split testing, has to become one of your most utilized marketing components. Otherwise,more than likely, you’ll leave some of your long term profits on the table.
This Is How And Where Really Successful Marketers Rise Above The Pack!
Suppose you’re one of the four, senior marketing directors, for a very successful, beverage distributorship. And you specialize in marketing, retailing and promoting, higher end dinner wines.
Really high end champagnes, exotic teas, lemonades, cocoas and some extremely great tasting, gourmet coffees.
And you’ve decided, to become extremely pro-active, with your marketing/promotional campaigns, for your gourmet coffees.
One of the very first, pro-active marketing strategies, you’ll attempt to implement.You’ll approach at least two, local, non franchised, retail appliance dealers.
And propose to help them build their long term, gross front end profits, for very literally pennies on the dollar.
This Is Why You Definitely Need To Understand And Strategically Utilize The Lifetime Value Of A Customer Concept!
Case in point. Since some of your higher end dinner wines, typically retail for at least $389 dollars. And some of your higher end champagnes, typically start at $489 dollars a bottle.
And some of your higher end, gourmet coffees, typically sell for $29 dollars for a 20 lb. bag.And your ideal customer, has a total lifetime customer value metric, of somewhere between $450 – $2,500 dollars. Give or take over the next five to seven year period.
So you encourage these non franchised retailers, to hold monthly free drawings.
And each month, the first grand prize winners.Automatically wins, one of the retailers most expensive coffee pot sets.
Normally, this set, would easily retail for $349 dollars.Or more.Say what?
This Is How And Where The Seth Godin Type Of Marketers Among Us Make Their Presence Felt!
Here’s how and where, this one, incredibly simple, marketing ploy, will definitely help create, a ton of on and offline, viral word of mouth and mouse buzz.
And a ton of positive social media activity as well. Unbeknownst to the first 50, (or X number of) runner ups, each month. They will receive, the choice, to purchase, one ten pound bag, of gourmet coffee, from your distribution warehouse and save 15 (X%) off.
However, just for dragging a friend with them, whose at least 18 to your warehouse, before the stated expiration date, on their extremely time sensitive discount coupon.
Are You Starting To Appreciate Why You Don’t Constantly Need A Ton Of So Called Fresh Marketing Ideas And Or Strategies In Order To Be Successful!
They automatically get to save 50% off their very first purchase, of a twenty pound bag of gourmet coffee.
And when they join your opt in email/mobile marketing list.(Get this!) They automatically get to purchase, at least one twenty pound bag of your extremely, great tasting gourmet coffee per month. At your actual hard cost.Say what? That’s correct.
As long as they remain an active subscriber of yours. They get to purchase,at least one twenty pound bag of your great tasting gourmet coffee per month.
At your actual hard cost.You know they’ll be constantly letting, both their personal and professional inner circles know, about their extremely good fortune, right? Wouldn’t you?
Who Can Deny The Long Term Marketing Impact Of Positive Word Of Mouth Or Mouse Buzz!
Which means, both you and the retailer, will steadily become more and popular, correct? Absolutely.
Hopefully, part one of this series, has opened your marketing eyes even wider, to why you should be systematically implementing, some proven strategies to improve sales growth. Don’t you agree?
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,
product or service in the next 30 days or less!
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some type of power networking.Let’s get connected asap!
What’s To Prevent You From Systematically Getting Started Right Now!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups
entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,
because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your
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