This Is Why You Definitely Need Some Common Sense Marketing Strategies To The Mix!
Entrepreneur “how” many profit seeking vendors do you personally know who have and may continue to lose money on their PPC (Pay Per Click) ad campaigns? And how about you? Are your PPC ad campaigns actually paying for themselves?
Or are you constantly spending way too much money you may not really have unless you’re charging it to your not exactly cheap credit cards. Let’s face it already. Consistently running successful paid ads of any kind takes time to develop the necessary skills, does it not? Otherwise you run the serious risk of your social media account(s) being temporarily or permanently shutdown altogether.
A nice alternative is for you or your major competitors to start implementing some proven common sense marketing strategies and tactics. Which can definitely be implemented for literally pennies on the dollar.
Entrepreneur You Or Your Major Competitors Sprinkle In A Little Influencer Marketing! (And Watch Your Bottom Line Grow!)
So “how” would you define so called influencer marketing? And “what” if anything does this have to do with you or your major competitors consistently implementing some type of potentially bank account filling common sense marketing strategies and tactics?
Say for example your business or service sells or distributes some extremely great tasting gourmet coffee. (And other extremely popular beverages as well.)
And you’d like to start implementing, (as often as possible) some inexpensive -first time customer acquisition strategies and tactics. Like supplying your local Bingo clubs. Where lots of local men & women go to relax, blow off some steam. And do a little socializing, while they try their luck at playing Bingo.
And while they’re accomplishing all or at least some of those worthy goals. They’re also simultaneously being exposed to some of you or your major competitors extremely great tasting gourmet coffee.
And you’ll also invest in some Xtra Large “Big Gulp” plastic mugs. And every time a local buys an extremely discounted price Xtra large coffee at one of their areas most popular local Bingo parlors.
One Of Your Very Best Marketing Or Promotional Strategies Is To Convert One Time Customers Into Long Term Repeat Customers! (For Literally Pennies On The Dollar!)
They’re also given one of you or your major competitors Xtra Large “Big Gulp” plastic mugs. And every time they either:
1.) Bring the cup to Bingo and they only pay two dollars per cup instead of the normal retail price of $4.79 per cup. Remember this isn’t your regular store bought coffee bought at Bingo.
2.) And they’re also given a one or two sided business card with you or your major competitors local gourmet coffee shop address written on it. And each time they stop in there and bring your “Big Gulp” plastic mug with them.
They only pay $1.79 or X for an extremely great tasting cup of gourmet coffee. Which means at least some of them will definitely be returning to your gourmet shop more frequently, right?
This way as more and more of the locals initially get exposed to your gourmet coffee. At least some of them will also want to at least sample your other extremely great tasting exotic beverages.
Beverages like exotic lemonades, ice teas and exotic tasting cocoas etc. And every time they drag a friend with them to you or your major competitors store, whose at least 18.
They automatically save 20 or X% off any purchase over twenty or X amount of dollars.
And There Is Absolutely Nothing To Prevent You Or Your Major Competitors From Ethically Bribing Your Best Customers! (For Literally Pennies On The Dollar!)
You or your major competitors will initially A/B split test setting up a monthly free drawing for your local business or service provider customers.
Each month they simply (either) join your opt in email list. Or simply drop their business card in a large fish bowl or box. And each month you or one of your key staff members reaches into the bowl or box and chooses that month’s first grand prize local business winner/
And they have 72 or X number of hours to claim their 20 lb. bag of gourmet coffee of their choice. Coming up very shortly in part two. You’ll discover “how” you or your major competitors can add some potentially bank account filling common sense marketing to the mix. So please stay tuned.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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