This Is Why You Definitely Have To Start Leveraging Assets Or Resources You Already Have!
(Direct Or Indirect Access To!)
Of course you probably don’t believe or realize it right now. But entrepreneur on some level or another. You already have both the ability and previously untapped opportunity to leverage assets or potentially valuable resources.
You (either) already have direct or indirect access to. To some degree or another. Granted, you may not currently be able to strategically parlay them into a reliable five figure per month income stream or beyond just yet. (Give it some time and laser focused practice before you totally rule this proven process out.)
But still in all these assets or resources are currently untapped and laying doormat. almost as if you have money in an account you’re not currently aware of. Or you could potentially have indirect access to some form of credit.
But because you’re not aware it exists it virtually does you little or no good. Let’s get serious about changing that, okay?
How And Why You’ve Gotta Start Leveraging The Various Performance Gaps Which Are Prevalent In Virtually Every Market! (Including Yours And Mine!)
Ladies & gentlemen take a close look at the feature image included in this particular post. Do you recognize the iconic person? If not he’s Kevin Harrington one of the original “Shark Tank” cast members.
Kevin was an original cast member of ABC’s runaway hit TV series. He left after year two in order to continue pursuing other potential profitable ventures. But during his 40 plus entrepreneurial business career.
He’s credited with virtually re-inventing today’s modern infomercial. (Because to date his various companies have been either directly or indirectly involved with producing at least 500 of them. And the vast majority of them have been outrageously successful.
So much so, he’s credited with grossing a staggering $5 billion dollars in world wide direct response and direct marketing revenue. And his most successful infomercials have been seen in over 100 countries and counting.
And unlike the remaining 99% of us. Kevin is also credited with personally helping (to date!) at least 20 different companies reach or surpass the $100 million dollar mark in both front and long term back end gross revenue.
There’s No Question Strategically Building Brand Equity Is So Worth It In The Long Run!
And along the way Kevin’s direct response marketing agencies have worked with some of the biggest most iconic brands currently on the planet. Iconic brands like hall of fame boxing great “Big” George Foreman and his now mega best selling grill. Which has been successfully marketed all over the world.
And to date has grossed a staggering one billion dollars. And George laughed all the way to the bank while pocketing some hefty licensing fees.
Simply for inking a deal which utilized his name and image. (Until rumor has it he eventually sold all of his legal rights to it for somewhere over $100 million dollars.)
Kevin’s also worked with former Laker Girl, turned successful choreographer, turned pop super star, turned actress and now mega successful entrepreneur Paula Abdul. Then There’s RB (Rhythm & Blues) Grammy award winning singer Celo Green. The late great Billy Mays, Curtis “Fifty Cents” Jackson.
You add in Fitness Guru Tony Little to the mix. Because Tony personally credits Kevin’s proven direct response marketing expertise with helping Tony build a world renowned brand modestly valued at $3 billion dollars.
Not many have or will ever have such an amazing resume, agreed?
And This Is How You Strategically Leverage Assets Or Resources You Currently Have Direct Or Indirect Access To! (Because If You Don’t Somebody Else Definitely Will?)
Case in point. When you’ve appeared on countless magazine covers literally all over the world. And are constantly asked to be interviewed both on national TV and national radio and International TV etc. And now you’re constantly being asked to appear as a guest on the biggest most influential podcasts in the world.
(Especially in your particular entrepreneurial niche.) It doesn’t and didn’t take very long for Kevin to add mega best selling author to his steadily growing lists of entrepreneurial accomplishments.
And tier one keynote speaker. On an international level of course. (We’re talking “Tony Robbins” type of keynote speaking engagements here cadets. Now hopefully after laying a pretty good foundation here. Consider the following hypothetical marketing possibilities. Which are being suggested for potentially profitable marketing illustration purposes only.
Take a closer look at the feature image. It looks like this particular speaking engagement probably has at least 4 to 5 thousand in attendance. And who knows ‘how” much they’ll gladly invest X in order to watch Kevin or some other “A” list keynote speakers presentation.
So let’s say Kevin’s presentation will ultimately be viewed by at least 15,000 other aspiring entrepreneurs via video recordings. So here’s “how” Kevin systematically and strategically leverages this attention generating asset.
Your Target Audience Craves Quality Problem Solving Solutions Of Every Kind! (So Stop Fighting Their Ongoing Wants And Start Servicing Them Instead!)
So imagine right after Kevin gets introduced to the crowd. And after the enthusiastic applauds and the video footage is being shot by members of the audience. Before Kevin (or extremely marketing savvy speaker X) even begins their 90-120 presentation. Kevin asks by a quick show of hands. “How” many attendees honestly feel.
“If” they could only raise X amount of financing. They could grow their idea, business or service into an extremely successful venture. And that it’s only a lack of capital which is truly holding them back.
And at least 80% of the hands in the room go up. At which point Kevin carefully directs both his live and video conferencing audience to look at the page on his Power Point presentation.
And this website is to one of the top Venture Capitalist firms in the world. Which specializes in funding all types of companies. After they fully vet them. And Kevin informs his audience. To opt in to receive their special free 5 or X part videos series called.
“The Seven Main Reasons Why Your Business Or Service Will Keep Failing To Raise The Capital You Desperately Want!” (And What You Must Start Doing Right Now In Order To Change That!)
Kevin goes on to offer full disclosure. That with a live audience this size. (Roughly 4,000 attendees, give or take.) And before including those watching from home or wherever.
Typically 80% will opt in to receive the free (lead generating) and sorting, five or X part series. And then they’ll be asked to invest at least $1,000 or X amount of dollars into to get a one hour zoom call with one of the VC’s expert managing partners.
And Kevin explains the $1,000 or X dollar front end paid consultation fee is to help sort those who aren’t totally committed from those who are. And help pay for the VC’ firms ongoing front end administrative costs as well.
But Kevin acknowledges he also receives an extremely generous 20% referral fee. Based on whatever” the actual front end paid consultation fee is. (Because it may get raised in order to sift out those pure tire kickers.
So if 80% of 4,000 live attendees alone. Decide to opt in. ( 4,000 x .80% = 3,200.) And then 60% of those 3,200 decide to invest at least $1,000 dollars or X in order to go further. (3,200 x .60% = 1,920. Kevin just grossed on top of his hefty keynote speaking fee.
And additional gross back end profit of $384,000 big ones. ( 1,920 x $200 dollars = an additional $384,000 big ones.) (And remember he hasn’t tallied in the video conferencing numbers yet. nor has he given his presentation yet.)
The point being entrepreneur. Are you starting to better and fully appreciate. “Why” you and I definitely need to start leveraging assets and resources and connections you already have direct or indirect access to? I sincerely hope so. Wait till you “see” what’s gonna be disclosed next in part two.
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