This Is Why Utilizing Some Non Traditional Business Marketing Strategies Will Ultimately Payoff Big!
You definitely want to scale your business or service correct? No worries. Me too. But the $64,000 dollar question obviously becomes. What exactly will or should you or your major competitors do. In order to help make this happen asap.
Believe it or not you definitely already have enough of the necessary pieces in place. Now it’s more a matter of properly positioning these pieces. Provided you’re open to at least inexpensively testing some type of non traditional, business marketing strategies or tactics.
And constantly A/B split testing, tweaking and constantly adjusting as you go. And your ideal prospects and customers will help you or your major competitors develop customized marketing strategies and tactics which resonate with them on more than one level.
Of course this proven process definitely takes time and some real effort on your part. But in the end it’s definitely worth it. You’ll ultimately save way more money on the the initial front end of your customer acquisition process.
But to get there you have to be willing to commit to the initial front end testing process. So you eliminate what clearly doesn’t work. Otherwise you’re putting your entire business or service at risk. In more ways than one. Are you up for the challenge?
Are You Wondering How Do You Attract Customers To Your Profit Seeking Business Or Service?
Great question. And while there are potentially lots of previously untapped ways to answer this evergreen type of question. Let’s laser focus on some non traditional, business marketing strategies which given time. And the proper promotional nurturing.
You or your major competitors can start systematically distancing yourself from the rest of the pack. And the potential marketing strategies or tactics you’re about to be exposed to.
Are incredibly flexible. As you’re about to discover. Initially let’ say you’re an up and coming, local interior designer. And you fees typically fall somewhere between $2,000 – $4,500 dollars per client. Just depending on which particular package your customers ultimately decide on.
And up to this point. Even though you definitely receive your fair share of positive word of mouth and mouse buzz. You’ve reluctantly tried some outrageously expensive, dismally performing traditional ad campaigns.
And since those on and offline traditional advertising campaigns haven’t exactly set the world on fire. You’re at least semi open to inexpensively exploring, some type of non traditional lead generation strategies an tactics.
Which is why you’ve decided to start periodically sponsoring (100%) financing free 45-60 minute mini workshops, at various, non directly competing vendors offline businesses.
To start with. Your local, non franchised, upscale floral shops. Huh? Think about the previously untapped marketing/promotional opportunities for just a moment. The more affluent local men & women who patronize these type of independently owned floral shops. Not only do they consistently earn high five and six figure a year incomes. But guess what? Both so do their immediate professional and personal inner circle members as well.
Don’t Always Focus All Of Your Marketing Or Promotional Efforts On The Initial Front End Of Your Sales Funnel!
Case in point. Not only do you offer these free 45- 60 minute (offline) mini workshops, initially in these local offline, independently owned floral shops.
But immediately after you do your presentation. Which obviously includes a 15-20 minute Q & A session. You also offer every one in attendance, at least three totally unexpected bonuses worth X. (And obviously the ultimate purpose of your free bonuses is to create some potentially bank account filling word of mouth and mouse buzz.)
1.) Totally unexpected bonus # one: You’ll offer each attendee one of your best market tested, extremely time sensitive gift certificates. Where if they or anyone else they passed your gift certificate to.
They automatically save 25 or X% off your current rates at the time the gift certificate gets redeemed. Or they only save 10% off. Huh? They are only eligible for the savings, if they’re one of your VIP opt in email or text message subscribers.
2.) Totally unexpected bonus # two: If you have some local, non directly competing JV (Joint Venture) or cross promotional partners, best market tested offers already in place. You’ll simply provide those in attendance with one of those offers.
Or direct where they can access them on or offline.
Once You Start Consistently Generating Some Potentially Bankable Word Of Mouth And Mouse Buzz! (Your Traditional Marketing And Promotional Costs Will Dramatically Decrease!)
3.) Totally unexpected bonus # three: You’ll specifically provide the ladies in attendance, with extremely time sensitive gift certificates to an extremely popular, specialty gift candle shop.
And provided the ladies drag a friend with to the gift shop, whose at least 18. And before the extremely time sensitive gift certificate expires. They’ll save 25% off their very or very next purchase.
Otherwise if for whatever reasons, they decide to come alone. They only save 10% off. But here’s the other potential mega bonus, which is totally unexpected.
Anyone who attends these free mini workshops. They can automatically transfer your time sensitive gift certificates to any local person they wish to. And get this. (They print their first and last name and best phone number on the back of your gift certificates.
And if they pass it on to someone else who redeems it before it expires. As long as they’re one of your VIP opt in email or text message subscribers. You or your major competitors gladly pay them a 25% referral fee.
Otherwise, all non subscribers get a 10% referral fee.
Are You Starting To See And Appreciate How And Why Strategically Building Your Opt In Email Or Text Message List Can Be Or Quickly Become So Incredibly Profitable?
Think about the previously untapped, long term marketing possibilities for just a moment. If you or your major competitors were have one of your extremely time sensitive gift certificates redeemed.
And your interior design project grosses $5,400 dollars. And you offer your customer a 25% discount. Which means now you’re potentially initially grossing $4,050 dollars. ($5,400 x .75% = $4,050 dollars.)
Plus the person who referred the customer to you is one of your VIP opt in email or text message subscribers. And they receive an extremely generous 25% referral fee. Which means they just earned 25 or X% of your actual fee. So they just grossed $1,012.50 dollars. Say what? $4,050 x .25% = 41,012.50 dollars.)
Now you’re looking at an initially gross front end profit of $3,037.50 dollars. But please don’t neglect or ignore two potentially profitable marketing advantages. Which more than make up for your marketing generosity. Which you’ll discover what they are. Coming up shortly in part two.
For now. Has your marketing light bulb gone off yet? ( If not why not?) And can you now better appreciate how and why utilizing some non traditional, business marketing strategies and tactics can and will ultimately payoff big time? Good answer.
It’s Probably A Darn Good Thing Your Major Competitors Are Pretty Much Stuck In Utilizing Outrageously Expensive Traditional Marketing Strategies And Tactics!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free! Please note some links on this page are affiliate (income producing) links.
